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116 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated September 12, 2026
Best Airbnb Markets in Italy
Amalfi Coast is the top Italy short-term rental market across Airbnb and Vrbo by annual revenue, with $72,784 in average annual revenue, 43% occupancy, and 5,996 active listings.
Top revenue market
Amalfi Coast
$72.8K
Median annual revenue
$20.1K
Average listing revenue
Median occupancy
37%
Adjusted occupancy
Tracked markets
116
Countrywide market coverage
Top 10 Italy Airbnb and Vrbo Markets
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All Italy Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Active listings are Airbnb and Vrbo listings observed as active in the selected country market metadata. Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
| Rank | Market | Annual revenue | Monthly revenue | ADR | Occupancy | Listings |
|---|---|---|---|---|---|---|
| #1 | Amalfi Coast | $72,784 | $6,065 | $346 | 43% | 5,996 |
| #2 | Rome | $66,337 | $5,528 | $234 | 59% | 14,589 |
| #3 | Venice | $47,912 | $3,993 | $229 | 48% | 6,376 |
| #4 | Urtijëi | $44,460 | $3,705 | $323 | 41% | 1,812 |
| #5 | Florence | $42,813 | $3,568 | $207 | 47% | 11,266 |
| #6 | Lignano Sabbiadoro | $42,638 | $3,553 | $193 | 40% | 709 |
| #7 | Bruneck - Brunico | $40,344 | $3,362 | $343 | 37% | 660 |
| #8 | Milan | $38,292 | $3,191 | $170 | 51% | 13,028 |
| #9 | Polignano a Mare | $37,820 | $3,152 | $169 | 44% | 571 |
| #10 | Olbia | $37,798 | $3,150 | $222 | 37% | 3,319 |
| #11 | Lake Como | $37,709 | $3,142 | $187 | 44% | 8,390 |
| #12 | Monopoli | $36,472 | $3,039 | $175 | 44% | 1,121 |
| #13 | Bologna | $36,041 | $3,003 | $166 | 52% | 3,035 |
| #14 | Taormina | $34,553 | $2,879 | $190 | 42% | 1,707 |
| #15 | Verona | $34,521 | $2,877 | $183 | 45% | 2,254 |
| #16 | Merano | $33,468 | $2,789 | $257 | 36% | 1,694 |
| #17 | Rome - Suburbs | $32,781 | $2,732 | $142 | 52% | 6,426 |
| #18 | Bolzano Bozen | $30,753 | $2,563 | $232 | 38% | 1,470 |
| #19 | Brindisi | $30,398 | $2,533 | $174 | 39% | 4,374 |
| #20 | La Spezia | $30,140 | $2,512 | $161 | 40% | 3,469 |
| #21 | Lake Garda | $29,908 | $2,492 | $182 | 38% | 5,404 |
| #22 | Livigno | $29,904 | $2,492 | $299 | 33% | 531 |
| #23 | Rapallo | $29,132 | $2,428 | $176 | 38% | 1,908 |
| #24 | Siena | $29,061 | $2,422 | $199 | 38% | 3,739 |
| #25 | Arezzo | $28,334 | $2,361 | $229 | 37% | 2,156 |
| #26 | Bari | $27,899 | $2,325 | $124 | 49% | 2,299 |
| #27 | Sassari | $27,787 | $2,316 | $156 | 38% | 1,745 |
| #28 | Trieste | $27,692 | $2,308 | $133 | 49% | 960 |
| #29 | Borgo San Lorenzo | $26,527 | $2,211 | $209 | 35% | 228 |
| #30 | Cagliari | $26,350 | $2,196 | $157 | 41% | 3,207 |
| #31 | Riva del Garda | $26,099 | $2,175 | $161 | 39% | 1,064 |
| #32 | Pinzolo | $26,083 | $2,174 | $211 | 37% | 462 |
| #33 | Pisa | $25,059 | $2,088 | $173 | 39% | 4,473 |
| #34 | Syracuse | $24,965 | $2,080 | $146 | 40% | 2,698 |
| #35 | Tricase | $24,597 | $2,050 | $179 | 32% | 2,468 |
| #36 | Palermo | $24,428 | $2,036 | $124 | 44% | 5,959 |
| #37 | Aosta Valley | $24,145 | $2,012 | $179 | 39% | 1,467 |
| #38 | Rimini | $23,917 | $1,993 | $156 | 37% | 945 |
| #39 | Tuscany Coast | $23,791 | $1,983 | $178 | 37% | 4,633 |
| #40 | Lipary | $23,746 | $1,979 | $154 | 37% | 417 |
| #41 | Trapani | $23,719 | $1,977 | $143 | 39% | 2,381 |
| #42 | Padua | $23,454 | $1,954 | $126 | 45% | 969 |
| #43 | Naples | $23,122 | $1,927 | $122 | 42% | 6,120 |
| #44 | Forlì | $22,999 | $1,917 | $134 | 43% | 242 |
| #45 | Perugia | $22,928 | $1,911 | $171 | 36% | 2,170 |
| #46 | Genoa | $22,528 | $1,877 | $126 | 43% | 1,915 |
| #47 | Nuoro | $22,410 | $1,867 | $150 | 37% | 1,807 |
| #48 | Varese | $22,271 | $1,856 | $140 | 39% | 1,096 |
| #49 | Ostia | $22,042 | $1,837 | $129 | 43% | 1,476 |
| #50 | Trento | $22,024 | $1,835 | $157 | 38% | 705 |
| #51 | Taranto | $21,987 | $1,832 | $132 | 36% | 902 |
| #52 | Verbania | $21,616 | $1,801 | $149 | 37% | 1,926 |
| #53 | Ravenna | $21,591 | $1,799 | $140 | 39% | 363 |
| #54 | Terni | $21,366 | $1,780 | $157 | 36% | 701 |
| #55 | Savona | $20,963 | $1,747 | $148 | 38% | 1,548 |
| #56 | Tolmezzo | $20,814 | $1,734 | $151 | 37% | 212 |
| #57 | Gioia Tauro | $20,203 | $1,684 | $136 | 36% | 726 |
| #58 | Asti | $20,181 | $1,682 | $155 | 35% | 1,655 |
| #59 | Monza | $20,076 | $1,673 | $119 | 44% | 523 |
| #60 | Catania | $20,039 | $1,670 | $111 | 42% | 2,871 |
| #61 | Ancona | $19,771 | $1,648 | $123 | 38% | 959 |
| #62 | Treviso | $19,623 | $1,635 | $131 | 39% | 1,088 |
| #63 | Vincenza | $19,616 | $1,635 | $122 | 42% | 618 |
| #64 | Castelvetrano | $19,546 | $1,629 | $173 | 33% | 156 |
| #65 | Turin | $19,521 | $1,627 | $115 | 44% | 4,061 |
| #66 | Ragusa | $19,465 | $1,622 | $163 | 33% | 1,123 |
| #67 | Bagnone | $19,366 | $1,614 | $183 | 32% | 197 |
| #68 | San Felice Circeo | $19,336 | $1,611 | $152 | 33% | 624 |
| #69 | Udine | $19,320 | $1,610 | $117 | 43% | 711 |
| #70 | Imperia Province | $19,168 | $1,597 | $145 | 36% | 2,166 |
| #71 | Sondrio | $18,986 | $1,582 | $165 | 32% | 428 |
| #72 | Viterbo | $18,540 | $1,545 | $157 | 33% | 983 |
| #73 | Ferrara | $18,350 | $1,529 | $125 | 38% | 319 |
| #74 | Comacchio | $18,269 | $1,522 | $121 | 41% | 101 |
| #75 | Lampedusa e Linosa | $18,233 | $1,519 | $137 | 38% | 101 |
| #76 | Pesaro | $18,150 | $1,512 | $148 | 36% | 390 |
| #77 | Pescara | $18,110 | $1,509 | $122 | 38% | 1,111 |
| #78 | Parma | $18,060 | $1,505 | $117 | 40% | 1,342 |
| #79 | Cremona | $17,814 | $1,485 | $112 | 42% | 347 |
| #80 | Varzi | $17,779 | $1,482 | $127 | 41% | 111 |
| #81 | Salerno | $17,426 | $1,452 | $129 | 33% | 1,455 |
| #82 | Vieste | $17,170 | $1,431 | $122 | 33% | 431 |
| #83 | Capo d'Orlando | $17,166 | $1,430 | $138 | 34% | 207 |
| #84 | Chioggia | $17,165 | $1,430 | $122 | 34% | 321 |
| #85 | Fabriano | $17,046 | $1,421 | $148 | 32% | 409 |
| #86 | Castel Gandolfo | $16,943 | $1,412 | $127 | 36% | 627 |
| #87 | Fermo | $16,902 | $1,408 | $149 | 34% | 492 |
| #88 | Civitavecchia | $16,142 | $1,345 | $132 | 36% | 246 |
| #89 | Rieti | $15,637 | $1,303 | $151 | 29% | 145 |
| #90 | Matera | $15,398 | $1,283 | $122 | 33% | 373 |
| #91 | Termoli | $14,858 | $1,238 | $131 | 32% | 318 |
| #92 | Oristano-Carbonia | $14,504 | $1,209 | $122 | 34% | 1,090 |
| #93 | Cuneo | $14,173 | $1,181 | $103 | 39% | 389 |
| #94 | Reggio Calabria | $13,859 | $1,155 | $109 | 33% | 185 |
| #95 | San Piero Patti | $13,630 | $1,136 | $125 | 34% | 152 |
| #96 | L'Aquila | $13,504 | $1,125 | $122 | 32% | 433 |
| #97 | Gaggio Montano | $13,364 | $1,114 | $127 | 33% | 131 |
| #98 | Castel di Sangro | $13,245 | $1,104 | $162 | 26% | 92 |
| #99 | Pantelleria | $13,206 | $1,100 | $144 | 25% | 98 |
| #100 | Agrigento | $13,066 | $1,089 | $117 | 28% | 545 |
| #101 | Trani | $12,380 | $1,032 | $98 | 31% | 375 |
| #102 | Caltanissetta | $11,890 | $991 | $106 | 30% | 135 |
| #103 | Policoro | $11,865 | $989 | $132 | 29% | 70 |
| #104 | Tivoli | $11,823 | $985 | $105 | 31% | 413 |
| #105 | Caserta | $11,562 | $964 | $104 | 29% | 159 |
| #106 | Messina | $11,522 | $960 | $115 | 29% | 118 |
| #107 | Scalea | $11,314 | $943 | $122 | 28% | 91 |
| #108 | Milazzo | $10,823 | $902 | $100 | 30% | 79 |
| #109 | Crotone | $10,514 | $876 | $109 | 29% | 148 |
| #110 | Paola | $10,271 | $856 | $114 | 27% | 147 |
| #111 | Avellino | $10,114 | $843 | $114 | 23% | 62 |
| #112 | Foggia | $9,786 | $816 | $92 | 27% | 111 |
| #113 | Benevento | $9,573 | $798 | $102 | 26% | 54 |
| #114 | Campobasso | $9,563 | $797 | $101 | 26% | 69 |
| #115 | Trebisacce | $8,680 | $723 | $103 | 29% | 63 |
| #116 | Siderno | $7,143 | $595 | $104 | 23% | 66 |
How We Rank Non-US Markets
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.