#1
138 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated September 12, 2026
Best Airbnb Markets in United Kingdom
London is the top United Kingdom short-term rental market across Airbnb and Vrbo by annual revenue, with $78,401 in average annual revenue, 59% occupancy, and 3,498 active listings.
Top revenue market
London
$78.4K
Median annual revenue
$29.5K
Average listing revenue
Median occupancy
45%
Adjusted occupancy
Tracked markets
138
Countrywide market coverage
Top 10 United Kingdom Airbnb and Vrbo Markets
#2
#3
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#5
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#8
#9
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All United Kingdom Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Active listings are Airbnb and Vrbo listings observed as active in the selected country market metadata. Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
| Rank | Market | Annual revenue | Monthly revenue | ADR | Occupancy | Listings |
|---|---|---|---|---|---|---|
| #1 | London | $78,401 | $6,533 | $316 | 59% | 3,498 |
| #2 | Paddington - Kensington | $65,213 | $5,434 | $281 | 56% | 4,118 |
| #3 | Edinburgh | $55,999 | $4,667 | $238 | 60% | 3,162 |
| #4 | Camden - Islington | $48,699 | $4,058 | $208 | 58% | 1,478 |
| #5 | Kendal | $45,561 | $3,797 | $196 | 53% | 2,749 |
| #6 | Fort William | $43,777 | $3,648 | $219 | 48% | 1,148 |
| #7 | Skye | $42,170 | $3,514 | $205 | 52% | 1,623 |
| #8 | Penrith | $41,558 | $3,463 | $172 | 57% | 1,927 |
| #9 | Cheltenham | $41,171 | $3,431 | $200 | 49% | 1,581 |
| #10 | Swindon | $39,875 | $3,323 | $206 | 45% | 884 |
| #11 | Berwick-upon-Tweed | $38,237 | $3,186 | $171 | 55% | 1,399 |
| #12 | Chiswick | $37,949 | $3,162 | $200 | 50% | 1,622 |
| #13 | Kingsbridge | $37,133 | $3,094 | $211 | 42% | 820 |
| #14 | London - East End | $36,970 | $3,081 | $178 | 53% | 1,016 |
| #15 | Ulverston | $36,656 | $3,055 | $164 | 51% | 697 |
| #16 | Yorkshire Dales National Park | $35,982 | $2,999 | $161 | 53% | 2,203 |
| #17 | Pitlochry | $35,977 | $2,998 | $207 | 45% | 760 |
| #18 | Suffolk Coast & Heaths | $35,770 | $2,981 | $199 | 43% | 1,806 |
| #19 | Matlock | $35,754 | $2,980 | $169 | 48% | 2,254 |
| #20 | Tenby | $35,610 | $2,967 | $172 | 47% | 1,900 |
| #21 | Striling | $35,393 | $2,949 | $174 | 50% | 759 |
| #22 | Chichester | $35,305 | $2,942 | $200 | 45% | 754 |
| #23 | Fife | $35,244 | $2,937 | $191 | 45% | 1,404 |
| #24 | Brixton | $35,136 | $2,928 | $165 | 55% | 1,481 |
| #25 | Tiverton | $35,133 | $2,928 | $173 | 48% | 569 |
| #26 | Newtown | $35,033 | $2,919 | $167 | 49% | 1,092 |
| #27 | Wrexham | $34,597 | $2,883 | $152 | 52% | 466 |
| #28 | Worcester | $34,550 | $2,879 | $170 | 49% | 1,203 |
| #29 | High Peak | $34,249 | $2,854 | $156 | 51% | 885 |
| #30 | Tetbury | $34,179 | $2,848 | $171 | 48% | 722 |
| #31 | Chippenham | $34,034 | $2,836 | $178 | 46% | 602 |
| #32 | Cleobury Mortimer | $34,022 | $2,835 | $181 | 45% | 169 |
| #33 | North Norfolk | $33,876 | $2,823 | $187 | 45% | 2,743 |
| #34 | Sidmouth | $33,570 | $2,798 | $164 | 48% | 1,412 |
| #35 | Anglesey | $33,050 | $2,754 | $162 | 47% | 1,859 |
| #36 | Oxford | $33,037 | $2,753 | $177 | 48% | 2,037 |
| #37 | Snowdonia National Park | $32,859 | $2,738 | $160 | 47% | 2,539 |
| #38 | Winchester | $32,723 | $2,727 | $169 | 49% | 563 |
| #39 | Iverness | $32,720 | $2,727 | $170 | 48% | 2,347 |
| #40 | Rye | $32,707 | $2,726 | $176 | 43% | 869 |
| #41 | Cinderford | $32,695 | $2,725 | $158 | 48% | 1,760 |
| #42 | Harleston | $32,445 | $2,704 | $169 | 46% | 378 |
| #43 | Argyll | $32,086 | $2,674 | $182 | 44% | 1,262 |
| #44 | Torridge | $32,005 | $2,667 | $171 | 45% | 1,534 |
| #45 | York | $31,891 | $2,658 | $167 | 45% | 2,341 |
| #46 | Poole | $31,747 | $2,646 | $175 | 44% | 1,018 |
| #47 | Bristol | $31,735 | $2,645 | $154 | 51% | 2,834 |
| #48 | Glasgow | $31,670 | $2,639 | $164 | 51% | 987 |
| #49 | Cumbria Coast | $31,663 | $2,639 | $145 | 49% | 679 |
| #50 | Salisbury | $31,648 | $2,637 | $166 | 47% | 685 |
| #51 | Moretonhampstead | $31,472 | $2,623 | $157 | 46% | 435 |
| #52 | South Kesteven | $31,440 | $2,620 | $155 | 46% | 590 |
| #53 | Bournemouth | $31,306 | $2,609 | $168 | 44% | 1,665 |
| #54 | Ayr | $30,954 | $2,579 | $151 | 51% | 460 |
| #55 | Carlisle | $30,839 | $2,570 | $142 | 50% | 677 |
| #56 | Leominster | $30,831 | $2,569 | $160 | 47% | 615 |
| #57 | Abergavenny | $30,575 | $2,548 | $158 | 44% | 987 |
| #58 | King's Lynn | $30,471 | $2,539 | $152 | 46% | 302 |
| #59 | Cranworth | $30,453 | $2,538 | $159 | 46% | 612 |
| #60 | Weymouth | $30,450 | $2,537 | $169 | 43% | 925 |
| #61 | Axminster | $30,422 | $2,535 | $163 | 43% | 503 |
| #62 | North London | $30,208 | $2,517 | $163 | 49% | 1,926 |
| #63 | Ilfracombe | $30,051 | $2,504 | $183 | 39% | 831 |
| #64 | Pwllheli | $29,700 | $2,475 | $182 | 40% | 831 |
| #65 | Dundee | $29,695 | $2,475 | $154 | 47% | 797 |
| #66 | Scarborough | $29,619 | $2,468 | $148 | 46% | 2,614 |
| #67 | Conwy County | $29,516 | $2,460 | $148 | 46% | 1,306 |
| #68 | Brighton | $29,479 | $2,457 | $174 | 45% | 2,174 |
| #69 | Dumfries | $29,475 | $2,456 | $146 | 47% | 690 |
| #70 | North Ayrshire Council | $29,429 | $2,452 | $147 | 49% | 284 |
| #71 | Cornwall | $29,290 | $2,441 | $172 | 42% | 8,463 |
| #72 | East Sussex | $29,172 | $2,431 | $167 | 45% | 1,026 |
| #73 | Newton Stewart | $29,113 | $2,426 | $153 | 45% | 373 |
| #74 | Aberystwyth | $29,083 | $2,424 | $139 | 48% | 770 |
| #75 | Wells | $28,826 | $2,402 | $152 | 45% | 1,331 |
| #76 | Reading | $28,756 | $2,396 | $171 | 44% | 491 |
| #77 | Cambridge | $28,670 | $2,389 | $151 | 48% | 761 |
| #78 | Bridge of Weir | $28,581 | $2,382 | $147 | 48% | 764 |
| #79 | Shaftesbury | $28,481 | $2,373 | $160 | 44% | 1,092 |
| #80 | Newbury | $28,360 | $2,363 | $156 | 47% | 118 |
| #81 | Chester | $28,249 | $2,354 | $149 | 48% | 1,044 |
| #82 | Tor Bay | $27,802 | $2,317 | $156 | 43% | 1,706 |
| #83 | West Somerset District | $27,790 | $2,316 | $146 | 46% | 459 |
| #84 | Portsmouth | $27,733 | $2,311 | $153 | 45% | 861 |
| #85 | St Davids | $27,656 | $2,305 | $150 | 45% | 1,056 |
| #86 | Newcastle Emlyn | $27,648 | $2,304 | $152 | 41% | 553 |
| #87 | Isle of Wight | $27,440 | $2,287 | $185 | 37% | 1,175 |
| #88 | Shropshire | $27,348 | $2,279 | $136 | 48% | 1,516 |
| #89 | Bracknell | $27,178 | $2,265 | $161 | 45% | 460 |
| #90 | Plymouth | $27,021 | $2,252 | $152 | 44% | 772 |
| #91 | Margate | $26,963 | $2,247 | $173 | 38% | 987 |
| #92 | Canterbury | $26,918 | $2,243 | $159 | 41% | 702 |
| #93 | Carmarthenshire | $26,859 | $2,238 | $137 | 43% | 404 |
| #94 | Burton upon Trent | $26,769 | $2,231 | $134 | 50% | 1,164 |
| #95 | Exeter | $26,465 | $2,205 | $133 | 51% | 353 |
| #96 | Norwich | $26,416 | $2,201 | $145 | 47% | 674 |
| #97 | Galashiels | $26,206 | $2,184 | $142 | 45% | 690 |
| #98 | Bridgend | $26,086 | $2,174 | $145 | 43% | 423 |
| #99 | East London | $25,772 | $2,148 | $158 | 44% | 1,979 |
| #100 | Peterhead | $25,738 | $2,145 | $142 | 45% | 369 |
| #101 | Maidstone | $25,660 | $2,138 | $158 | 42% | 976 |
| #102 | Lincolnshire County | $25,602 | $2,133 | $128 | 47% | 1,548 |
| #103 | Okehampton | $25,448 | $2,121 | $144 | 43% | 510 |
| #104 | Ashford | $25,306 | $2,109 | $153 | 43% | 647 |
| #105 | Bury St Edmunds | $25,137 | $2,095 | $143 | 43% | 256 |
| #106 | Essex | $25,042 | $2,087 | $153 | 44% | 1,088 |
| #107 | South London | $24,972 | $2,081 | $154 | 45% | 1,506 |
| #108 | Hull | $24,779 | $2,065 | $124 | 47% | 1,627 |
| #109 | West London | $24,433 | $2,036 | $154 | 42% | 1,369 |
| #110 | Todmorden | $24,411 | $2,034 | $132 | 45% | 580 |
| #111 | Luton | $24,318 | $2,026 | $147 | 45% | 1,451 |
| #112 | Newcastle upon Tyne | $24,303 | $2,025 | $130 | 46% | 2,601 |
| #113 | Cardiff | $24,216 | $2,018 | $157 | 40% | 1,134 |
| #114 | Wimbledon | $24,032 | $2,003 | $138 | 49% | 519 |
| #115 | Belfast | $23,649 | $1,971 | $139 | 43% | 1,278 |
| #116 | Peterborough | $23,525 | $1,960 | $143 | 42% | 794 |
| #117 | North Lanarkshire | $23,400 | $1,950 | $132 | 47% | 468 |
| #118 | Swansea | $23,268 | $1,939 | $141 | 41% | 911 |
| #119 | Wick | $23,266 | $1,939 | $156 | 42% | 830 |
| #120 | Southampton | $23,172 | $1,931 | $141 | 45% | 638 |
| #121 | Manchester | $22,771 | $1,898 | $129 | 45% | 2,139 |
| #122 | Derry | $22,760 | $1,897 | $164 | 38% | 1,081 |
| #123 | Liverpool | $22,561 | $1,880 | $145 | 39% | 1,534 |
| #124 | Middlesbrough | $22,310 | $1,859 | $110 | 49% | 1,470 |
| #125 | Newry | $22,032 | $1,836 | $162 | 35% | 354 |
| #126 | Leeds | $21,768 | $1,814 | $119 | 46% | 2,126 |
| #127 | Aberdeen | $21,733 | $1,811 | $125 | 44% | 640 |
| #128 | Great Yarmouth | $21,482 | $1,790 | $134 | 38% | 570 |
| #129 | Leicestershire | $20,831 | $1,736 | $128 | 42% | 707 |
| #130 | Lancashire | $20,134 | $1,678 | $129 | 38% | 2,140 |
| #131 | Tendring | $20,074 | $1,673 | $135 | 38% | 642 |
| #132 | Sheffield | $19,823 | $1,652 | $116 | 43% | 796 |
| #133 | Doncaster | $19,794 | $1,649 | $108 | 48% | 260 |
| #134 | Coventry | $19,546 | $1,629 | $128 | 41% | 1,157 |
| #135 | Nottingham | $19,426 | $1,619 | $112 | 45% | 1,004 |
| #136 | Birmingham | $19,126 | $1,594 | $124 | 41% | 1,840 |
| #137 | Magherafelt | $18,865 | $1,572 | $139 | 37% | 294 |
| #138 | Lisnaskea | $18,556 | $1,546 | $143 | 33% | 85 |
How We Rank Non-US Markets
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.