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116 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated October 7, 2026
Best Airbnb Markets in Italy
Amalfi Coast is the top Italy short-term rental market across Airbnb and Vrbo by annual revenue. Average-tier listings in Amalfi Coast earn $74,723 a year on average, with 43% occupancy at an average daily rate of $348. Amalfi Coast has 6,863 average active listings.
Top revenue market
Amalfi Coast
$74.7K
Median annual revenue
$20.4K
Average listing revenue
Median occupancy
37%
Adjusted occupancy
Tracked markets
116
Countrywide market coverage
Top 10 Italy Airbnb and Vrbo Markets
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All Italy Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Average active listings is the average number of Airbnb and Vrbo listings active in a market each month over the last 12 months, the same figure you'll see on that market's page. Annual revenue is total market revenue over the last 12 months divided by that average, and it already includes cleaning fees.
| Rank | Market | Annual revenue | Monthly revenue | ADR | Occupancy | Average active listings |
|---|---|---|---|---|---|---|
| #1 | Amalfi Coast | $74,723 | $6,227 | $348 | 43% | 6,863 |
| #2 | Rome | $67,469 | $5,622 | $236 | 59% | 13,701 |
| #3 | Venice | $50,104 | $4,175 | $233 | 49% | 6,268 |
| #4 | Urtijëi | $46,190 | $3,849 | $326 | 41% | 2,038 |
| #5 | Florence | $44,282 | $3,690 | $209 | 47% | 12,675 |
| #6 | Bruneck - Brunico | $40,551 | $3,379 | $342 | 37% | 896 |
| #7 | Polignano a Mare | $39,841 | $3,320 | $172 | 44% | 685 |
| #8 | Olbia | $39,014 | $3,251 | $223 | 37% | 5,648 |
| #9 | Lake Como | $38,769 | $3,231 | $189 | 44% | 9,650 |
| #10 | Milan | $38,606 | $3,217 | $171 | 51% | 13,309 |
| #11 | Monopoli | $38,310 | $3,193 | $179 | 44% | 1,417 |
| #12 | Lignano Sabbiadoro | $37,750 | $3,146 | $190 | 40% | 1,396 |
| #13 | Bologna | $36,726 | $3,060 | $166 | 52% | 2,998 |
| #14 | Taormina | $35,693 | $2,974 | $192 | 42% | 2,546 |
| #15 | Verona | $35,605 | $2,967 | $184 | 45% | 2,895 |
| #16 | Merano | $33,852 | $2,821 | $257 | 37% | 2,405 |
| #17 | Rome - Suburbs | $33,365 | $2,780 | $143 | 52% | 5,727 |
| #18 | Brindisi | $31,641 | $2,637 | $177 | 39% | 7,380 |
| #19 | Lake Garda | $30,977 | $2,581 | $184 | 38% | 6,629 |
| #20 | La Spezia | $30,715 | $2,560 | $162 | 40% | 4,448 |
| #21 | Bolzano Bozen | $30,656 | $2,555 | $230 | 38% | 2,125 |
| #22 | Livigno | $30,119 | $2,510 | $297 | 33% | 968 |
| #23 | Rapallo | $30,089 | $2,507 | $178 | 38% | 2,939 |
| #24 | Siena | $29,743 | $2,479 | $201 | 38% | 5,398 |
| #25 | Sassari | $29,169 | $2,431 | $158 | 38% | 3,037 |
| #26 | Arezzo | $29,042 | $2,420 | $231 | 37% | 3,938 |
| #27 | Bari | $28,965 | $2,414 | $126 | 49% | 2,720 |
| #28 | Trieste | $28,154 | $2,346 | $133 | 49% | 1,122 |
| #29 | Borgo San Lorenzo | $27,626 | $2,302 | $217 | 35% | 456 |
| #30 | Cagliari | $27,455 | $2,288 | $159 | 41% | 5,151 |
| #31 | Riva del Garda | $27,126 | $2,260 | $163 | 40% | 1,342 |
| #32 | Pinzolo | $25,939 | $2,162 | $213 | 37% | 793 |
| #33 | Palermo | $25,685 | $2,140 | $125 | 45% | 7,930 |
| #34 | Syracuse | $25,680 | $2,140 | $147 | 40% | 4,078 |
| #35 | Pisa | $25,306 | $2,109 | $174 | 39% | 7,042 |
| #36 | Tricase | $25,194 | $2,100 | $181 | 32% | 5,962 |
| #37 | Trapani | $25,156 | $2,096 | $145 | 40% | 3,970 |
| #38 | Aosta Valley | $24,750 | $2,063 | $182 | 39% | 2,385 |
| #39 | Lipary | $24,483 | $2,040 | $153 | 38% | 711 |
| #40 | Tuscany Coast | $24,083 | $2,007 | $179 | 37% | 7,703 |
| #41 | Rimini | $24,074 | $2,006 | $156 | 37% | 1,898 |
| #42 | Padua | $24,072 | $2,006 | $127 | 46% | 1,135 |
| #43 | Naples | $23,651 | $1,971 | $123 | 42% | 9,737 |
| #44 | Nuoro | $23,249 | $1,937 | $150 | 37% | 3,241 |
| #45 | Perugia | $23,238 | $1,936 | $173 | 36% | 4,052 |
| #46 | Forlì | $22,961 | $1,913 | $135 | 43% | 477 |
| #47 | Varese | $22,712 | $1,893 | $142 | 39% | 1,475 |
| #48 | Trento | $22,481 | $1,873 | $157 | 39% | 1,190 |
| #49 | Verbania | $22,422 | $1,869 | $150 | 37% | 2,563 |
| #50 | Ostia | $22,396 | $1,866 | $130 | 43% | 1,722 |
| #51 | Genoa | $22,321 | $1,860 | $127 | 42% | 2,518 |
| #52 | Taranto | $22,147 | $1,846 | $133 | 36% | 2,000 |
| #53 | Terni | $22,001 | $1,833 | $158 | 36% | 1,555 |
| #54 | Ravenna | $21,848 | $1,821 | $141 | 39% | 581 |
| #55 | Savona | $21,699 | $1,808 | $150 | 38% | 2,751 |
| #56 | Tolmezzo | $20,957 | $1,746 | $152 | 37% | 309 |
| #57 | Asti | $20,929 | $1,744 | $157 | 35% | 3,065 |
| #58 | Catania | $20,447 | $1,704 | $112 | 42% | 4,413 |
| #59 | Lampedusa e Linosa | $20,439 | $1,703 | $143 | 39% | 150 |
| #60 | Ancona | $20,206 | $1,684 | $123 | 38% | 1,314 |
| #61 | Monza | $20,111 | $1,676 | $121 | 44% | 625 |
| #62 | Gioia Tauro | $20,107 | $1,676 | $138 | 35% | 1,401 |
| #63 | Castelvetrano | $19,965 | $1,664 | $174 | 33% | 427 |
| #64 | Vincenza | $19,871 | $1,656 | $123 | 42% | 943 |
| #65 | San Felice Circeo | $19,868 | $1,656 | $153 | 33% | 1,600 |
| #66 | Treviso | $19,856 | $1,655 | $132 | 39% | 1,756 |
| #67 | Turin | $19,854 | $1,654 | $116 | 44% | 5,228 |
| #68 | Ragusa | $19,848 | $1,654 | $163 | 33% | 3,012 |
| #69 | Udine | $19,552 | $1,629 | $118 | 43% | 903 |
| #70 | Imperia Province | $19,511 | $1,626 | $147 | 36% | 3,955 |
| #71 | Bagnone | $19,398 | $1,616 | $185 | 32% | 524 |
| #72 | Sondrio | $18,897 | $1,575 | $166 | 32% | 1,082 |
| #73 | Viterbo | $18,799 | $1,567 | $158 | 33% | 2,236 |
| #74 | Comacchio | $18,782 | $1,565 | $123 | 41% | 171 |
| #75 | Ferrara | $18,717 | $1,560 | $126 | 39% | 442 |
| #76 | Pesaro | $18,644 | $1,554 | $149 | 36% | 749 |
| #77 | Pescara | $18,462 | $1,539 | $123 | 38% | 2,272 |
| #78 | Parma | $18,441 | $1,537 | $118 | 40% | 1,917 |
| #79 | Varzi | $18,220 | $1,518 | $129 | 41% | 223 |
| #80 | Cremona | $18,155 | $1,513 | $113 | 42% | 445 |
| #81 | Salerno | $17,991 | $1,499 | $130 | 34% | 3,567 |
| #82 | Vieste | $17,687 | $1,474 | $123 | 33% | 907 |
| #83 | Capo d'Orlando | $17,667 | $1,472 | $140 | 34% | 479 |
| #84 | Fabriano | $17,429 | $1,452 | $149 | 32% | 1,142 |
| #85 | Chioggia | $17,383 | $1,449 | $123 | 34% | 702 |
| #86 | Castel Gandolfo | $17,275 | $1,440 | $128 | 36% | 1,096 |
| #87 | Civitavecchia | $16,896 | $1,408 | $134 | 37% | 466 |
| #88 | Fermo | $16,868 | $1,406 | $150 | 34% | 1,411 |
| #89 | Rieti | $16,131 | $1,344 | $153 | 29% | 444 |
| #90 | Matera | $16,095 | $1,341 | $123 | 34% | 834 |
| #91 | Termoli | $15,265 | $1,272 | $131 | 32% | 880 |
| #92 | Oristano-Carbonia | $14,984 | $1,249 | $123 | 34% | 2,509 |
| #93 | Reggio Calabria | $14,546 | $1,212 | $112 | 33% | 526 |
| #94 | Cuneo | $14,213 | $1,184 | $103 | 39% | 656 |
| #95 | Pantelleria | $13,939 | $1,162 | $143 | 26% | 265 |
| #96 | L'Aquila | $13,800 | $1,150 | $123 | 32% | 1,107 |
| #97 | San Piero Patti | $13,683 | $1,140 | $124 | 33% | 447 |
| #98 | Gaggio Montano | $13,498 | $1,125 | $128 | 33% | 354 |
| #99 | Agrigento | $13,439 | $1,120 | $118 | 28% | 1,678 |
| #100 | Castel di Sangro | $13,416 | $1,118 | $163 | 26% | 404 |
| #101 | Trani | $12,962 | $1,080 | $100 | 32% | 922 |
| #102 | Policoro | $12,358 | $1,030 | $133 | 29% | 261 |
| #103 | Tivoli | $12,060 | $1,005 | $105 | 31% | 972 |
| #104 | Scalea | $12,046 | $1,004 | $124 | 29% | 390 |
| #105 | Messina | $11,888 | $991 | $115 | 30% | 285 |
| #106 | Caserta | $11,844 | $987 | $105 | 29% | 536 |
| #107 | Milazzo | $11,692 | $974 | $102 | 31% | 265 |
| #108 | Caltanissetta | $11,621 | $968 | $106 | 29% | 428 |
| #109 | Crotone | $10,842 | $903 | $111 | 29% | 588 |
| #110 | Paola | $10,798 | $900 | $116 | 27% | 481 |
| #111 | Benevento | $10,183 | $849 | $103 | 26% | 213 |
| #112 | Avellino | $10,167 | $847 | $114 | 23% | 337 |
| #113 | Foggia | $10,004 | $834 | $91 | 27% | 421 |
| #114 | Campobasso | $9,537 | $795 | $102 | 26% | 311 |
| #115 | Trebisacce | $8,629 | $719 | $103 | 29% | 307 |
| #116 | Siderno | $7,357 | $613 | $103 | 23% | 356 |
How We Rank Non-US Markets
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.