Lake Como

As of May 2026, Como, Bellagio, Lecco, Lugano have 9,167 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Lake Como generates €29K per year. High-performing properties earn €79K/year, while low-performing properties earn €13K/year. This wide revenue spread indicates that market returns are highly sensitive to specific asset characteristics rather than broad market trends, as the top-tier listings capture significantly more value despite the overall contraction in total market revenue.

Airbnb and VRBO can be profitable in Lake Como. Average annual revenue is €29K with 37% occupancy. High-performing properties earn up to €79K/year. The performance delta suggests that while the average property faces pressure from shifting demand, the upper echelon of listings maintains strong pricing power, signaling a bifurcated market where premium assets remain resilient.

The average occupancy rate for Airbnbs and VRBOs in Lake Como is 37%. This occupancy level, combined with an average nightly rate of €203, results in a RevPAR (revenue per available room) of €51 per day.

4+ bedroom properties demonstrate the strongest performance in Lake Como, with annual revenue of €91K. These properties balance operating costs and rental demand most effectively in the Lake Como market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Lake Como area. Como: Moderate. Registration required with tourism registry, tax ID needed. Standard Italian STR rules apply. Moderate enforcement through tax authorities. Bellagio: Moderate. Regional Lombardy registration mandatory, tourist tax collection required. Limited active enforcement, compliance varies among hosts. Lecco: Moderate. Lombardy regional registration, CIR code required, safety standards. Enforcement primarily tax-focused, some operate informally. Lugano: Lenient. Swiss cantonal rules, tourist tax collection. Minimal restrictions, light enforcement, market-driven approach prevails. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lake Como Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that the market is recalibrating to lower demand levels, preventing a more severe glut while current holders face reduced utilization.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -23% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Lake Como listings include: Kitchen (93%), Tv (80%), Heating (75%), Washing Machine (75%), Air Conditioning (62%). Amenities that boost revenue the most include Pool, Air Conditioning, Washing Machine, with Pool properties earning approximately 66% more (€59K/year vs €36K/year).

Monthly estimated revenue per listing in Lake Como over the last 12 months: May: €2K, June: €2K, July: €2K, August: €2K, September: €2K, October: €2K, November: €797, December: €1K, January: €622, February: €676, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lake Como is €203, up 11% year-over-year. By property size: 1-bedroom properties average €148/night, 2-bedroom properties average €201/night, 3-bedroom properties average €331/night, 4+ bedroom properties average €939/night. Rates peak in August and are lowest in January.

Guests in Lake Como book an average of 35 days in advance, down 28% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 35 days, 3-bedroom: 40 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lake Como Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 16%, occupancy fell 8%, average nightly rates increased 11%, and lead time decreased 28%. These figures reveal a transition toward shorter booking windows and higher price sensitivity, where aggressive rate hikes have not fully offset the decline in occupancy.

In Lake Como, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 17% higher occupancy than weekdays.