Perugia

As of June 2026, Perugia, Assisi, Gubbio have 4,132 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Perugia generates €18K per year. High-performing properties earn €56K/year, while low-performing properties earn €8K/year. The substantial revenue spread suggests that market rewards are highly concentrated among top-tier assets, despite an overall contraction in total market earnings.

Airbnb and VRBO can be profitable in Perugia. Average annual revenue is €18K with 29% occupancy. High-performing properties earn up to €56K/year. The 29% occupancy rate reflects a market where profitability is heavily tied to specific asset performance rather than broad demand saturation.

The average occupancy rate for Airbnbs and VRBOs in Perugia is 29%. This occupancy level, combined with an average nightly rate of €190, results in a RevPAR (revenue per available room) of €33 per day.

4+ bedroom properties demonstrate the strongest performance in Perugia, with annual revenue of €42K. These properties balance operating costs and rental demand most effectively in the Perugia market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Perugia area. Perugia: Moderate. Regional tourist accommodation registration (RUAT) required, tax ID code mandatory, tourist tax collection. Standard enforcement through tax audits. Assisi: Moderate. RUAT registration required, municipal communication mandatory, tourist tax collection, fire safety compliance. Moderate enforcement given UNESCO status and tourism importance. Gubbio: Lenient. Basic RUAT registration and tourist tax required. Light enforcement in this smaller historic town, minimal active monitoring of compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Perugia Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue implies that demand is softening faster than inventory can adjust, signaling a contraction in market vitality.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -16% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Perugia listings include: Kitchen (89%), Tv (74%), Heating (71%), Washing Machine (68%), Air Conditioning (59%). Amenities that boost revenue the most include Pool, Washing Machine, Hot Tub, with Pool properties earning approximately 150% more (€58K/year vs €23K/year).

Monthly estimated revenue per listing in Perugia over the last 12 months: May: €1K, June: €1K, July: €1K, August: €2K, September: €1K, October: €977, November: €743, December: €1K, January: €577, February: €406, March: €758, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Perugia is €190, up 12% year-over-year. By property size: 1-bedroom properties average €114/night, 2-bedroom properties average €148/night, 3-bedroom properties average €260/night, 4+ bedroom properties average €664/night. Rates peak in April and are lowest in February.

Guests in Perugia book an average of 35 days in advance, down 25% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 35 days, 3-bedroom: 38 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Perugia Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 23%, occupancy fell 12%, average nightly rates increased 12%, and lead time decreased 25%. These metrics indicate a pivot toward shorter booking windows and pricing pressure despite higher nightly rates.

In Perugia, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 23% higher occupancy than weekdays.