Salerno
Unlock the data for all Markets
Overview
Annual Rev
€16.8k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
€127
12 mo avg
↑19%
from prior 12 mo
Lead time
33 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€31
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Salerno market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€39,596 | — | — |
| Pool | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Gym | 🔒 2•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Hot Tub | 🔒 6• (•%) | 🔒 +€9••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +€7••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Parking | 🔒 9•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Heating | 🔒 9•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| TV | 🔒 1••• (••%) | 🔒 +€5•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Internet | 🔒 7•• (••%) | 🔒 +€4•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.5 nights)
2 bedrooms (6.3 nights)
1 bedroom (6.0 nights)
4+ bedrooms (5.9 nights)
Cleaning fee by bedroom
4+ bedrooms (€164)
3 bedrooms (€74)
2 bedrooms (€46)
1 bedroom (€35)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Over the 12 months ending August 2026, the Salerno market averaged 3,586 active Airbnb and VRBO listings, down 15% from a year earlier and down 5% over two years.
An average Salerno listing earns €14K/year. High-performing listings earn €37K, while low-performing listings earn €5K.
Average occupancy in Salerno is 25%, producing RevPAR of €28 per available night.
4+ bedroom listings generate the highest average annual revenue in Salerno, at €30K.
Rules vary across Salerno. Salerno: Moderate. Regional tourism code registration (CIR) required, tax ID mandatory. Standard enforcement through tax audits and tourist complaints. Amalfi: Moderate. CIR registration, local permits required. Enforcement present but focused on unlicensed operators in high season. Positano: Moderate-Strict. CIR mandatory, building restrictions limit supply naturally. Active checks during peak tourism, fines for violations. Paestum: Lenient. CIR registration required but enforcement minimal outside archaeological zone. Verify requirements for the property's jurisdiction.
The Salerno Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 15% year-over-year, while RevPAR has increased 35%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (92%), Internet (90%), TV (90%). The strongest positive revenue associations are Gym (+41%), Pool (+32%), Washing Machine (+22%).
Average daily rate in Salerno is €144, up 21% year-over-year. Rates peak in August and are lowest in February.
Guests in Salerno book an average of 34 days in advance, down 13% from last year. Booking windows range from 32 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 13% higher than weekday occupancy.