Messina
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Overview
Annual Rev
€11.3k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
€113
12 mo avg
↑28%
from prior 12 mo
Lead time
27 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€22
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Messina market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +€35,813 | — | — |
| Pool | 🔒 9 (•%) | 🔒 +€3•••• (+•••%) | 🔒 €5•••• | 🔒 €2•••• |
| Gym | 🔒 2• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Hot Tub | 🔒 6 (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 9• (••%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.7 nights)
1 bedroom (5.0 nights)
3 bedrooms (4.6 nights)
4+ bedrooms (2.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€82)
3 bedrooms (€39)
2 bedrooms (€29)
1 bedroom (€25)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Over the 12 months ending August 2026, the Messina market averaged 290 active Airbnb and VRBO listings, down 33% from a year earlier and down 24% over two years.
An average Messina listing earns €11K/year. High-performing listings earn €24K, while low-performing listings earn €4K.
Average occupancy in Messina is 25%, producing RevPAR of €22 per available night.
4+ bedroom listings generate the highest average annual revenue in Messina, at €23K.
Rules vary across Messina. Messina: Moderate. Regional tourism registration (CIR code) required, tax collection mandatory. Standard Italian STR rules apply. Enforcement exists but inconsistent outside peak season. Taormina: Moderate-to-Strict. CIR code required, strict safety/habitability standards, tourist tax collection. Higher enforcement in tourist zones due to overtourism concerns, but many unlicensed units still operate. Verify requirements for the property's jurisdiction.
The Messina Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 33% year-over-year, while RevPAR has increased 68%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and March.
The most common amenities are Air Conditioning (96%), Kitchen (95%), TV (91%). The strongest positive revenue associations are Bbq (+105%), Gym (+104%), Pool (+100%).
Average daily rate in Messina is €128, up 38% year-over-year. Rates peak in August and are lowest in January.
Guests in Messina book an average of 28 days in advance, down 15% from last year. Booking windows range from 25 days for 1-bedroom listings to 39 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 8% higher than weekday occupancy.