Messina
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Overview
Annual Rev
€12.7k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 €1••
12 mo avg
••.•%
from prior 12 mo
Lead time
27 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
€20
12 mo avg
↓29%
from prior 12 mo
Methodology note: Figures reflect Messina market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | 14 (13%) | +€25,852 (+128%) | €46,115 | €20,263 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (9.7 nights)
2 bedrooms (7.9 nights)
1 bedroom (4.9 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (1.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€110)
3 bedrooms (€39)
2 bedrooms (€29)
1 bedroom (€25)
Studio (€0)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
As of May 2026, Messina, Taormina have 325 active Airbnb and VRBO listings. This represents a 31% decrease from the previous year.
The average Airbnb or VRBO in Messina generates €8K per year. High-performing properties earn €21K/year, while low-performing properties earn €3K/year. The stark disparity between top and bottom earners suggests that market revenue is heavily concentrated in a select subset of listings, despite a contraction in total supply.
Airbnb and VRBO can be profitable in Messina. Average annual revenue is €8K with 23% occupancy. High-performing properties earn up to €21K/year. This wide revenue variance in a market with declining supply reflects inconsistent asset performance rather than a broad-based lack of demand.
The average occupancy rate for Airbnbs and VRBOs in Messina is 23%. This occupancy level, combined with an average nightly rate of €116, results in a RevPAR (revenue per available room) of €16 per day.
4+ bedroom properties demonstrate the strongest performance in Messina, with annual revenue of €19K. These properties balance operating costs and rental demand most effectively in the Messina market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Messina area. Messina: Moderate. Regional tourism registration (CIR code) required, tax collection mandatory. Standard Italian STR rules apply. Enforcement moderate through tax compliance checks. Taormina: Moderate. CIR registration required, municipal authorization needed, strict safety/habitability standards. Tourist tax collection mandatory. Enforcement moderate but stricter than most Sicily due to tourism pressure and local complaints. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Messina Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 31% year-over-year, while RevPAR has decreased 7%. This indicates balanced supply-demand dynamics. The concurrent drop in both supply and RevPAR suggests the market is recalibrating to lower demand levels rather than tightening into a more lucrative space.
Launch around September, 2-3 months before peak summer season (December peaks). This pre-peak timing lets you build reviews when competition is -77% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.
The most common amenities in Messina listings include: Air Conditioning (97%), Kitchen (94%), Tv (87%), Washing Machine (82%), Heating (61%). Amenities that boost revenue the most include Bbq, Pool, Hot Tub, with Bbq properties earning approximately 253% more (€67K/year vs €19K/year).
Monthly estimated revenue per listing in Messina over the last 12 months: May: €372, June: €448, July: €464, August: €640, September: €525, October: €447, November: €490, December: €692, January: €299, February: €390, March: €417, April: €539. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Messina is €116, up 30% year-over-year. By property size: 1-bedroom properties average €96/night, 2-bedroom properties average €108/night, 3-bedroom properties average €150/night, 4+ bedroom properties average €321/night. Rates peak in December and are lowest in May.
Guests in Messina book an average of 28 days in advance, down 27% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 29 days, 3-bedroom: 39 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Messina Airbnb and VRBO market has seen the following changes: supply declined 31%, revenue per listing decreased 7%, occupancy fell 15%, average nightly rates increased 30%, and lead time decreased 27%. The combination of higher rates and shorter lead times amidst falling occupancy points to a shift toward more reactive, last-minute booking behavior.
In Messina, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 5% higher occupancy than weekdays.