Messina
Unlock the data for all Markets
Annual revenue (actual)
€11.9k
12 mo avg
↑18%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
€115
12 mo avg
↑27%
from prior 12 mo
Lead time
29 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
€25
12 mo avg
↑25%
from prior 12 mo
Methodology note: Figures reflect Messina market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€38,413 | — | — |
| Barbecue | 🔒 2• (••%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| Gym | 🔒 2• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Internet | 🔒 1•• (••%) | 🔒 +€8••• (+••%) | 🔒 €2•••• | 🔒 €1•••• |
| Washing Machine | 🔒 9• (••%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 9• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.7 nights)
3 bedrooms (5.6 nights)
1 bedroom (5.4 nights)
4+ bedrooms (1.8 nights)
Cleaning fee by bedroom
4+ bedrooms (€82)
3 bedrooms (€36)
2 bedrooms (€28)
1 bedroom (€25)
Professional host share
Independent hosts (72%)
Professionally managed (28%)
Over the 12 months ending September 2026, the Messina market averaged 285 active Airbnb and VRBO listings, down 32% from a year earlier and down 25% over two years.
An average Messina listing earns €11K/year. High-performing listings earn €23K, while low-performing listings earn €4K.
Average occupancy in Messina is 26%, producing RevPAR of €23 per available night.
4+ bedroom listings generate the highest average annual revenue in Messina, at €21K.
Rules vary across Messina. Messina: Lenient. Regional tourism code (CIR) required, basic registration with municipality. Minimal active enforcement, many hosts operate informally without full compliance. Taormina: Moderate. CIR mandatory, must register with Comune, tourist tax collection required. Moderate enforcement due to tourism importance, though some unlicensed activity exists. No owner-occupancy rules or rental caps. Verify requirements for the property's jurisdiction.
The Messina Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 32% year-over-year, while RevPAR has increased 80%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and March.
The most common amenities are Kitchen (96%), Air Conditioning (94%), TV (93%). The strongest positive revenue associations are Pool (+164%), Bbq (+147%), Gym (+81%).
Average daily rate in Messina is €129, up 35% year-over-year. Rates peak in August and are lowest in January.
Guests in Messina book an average of 28 days in advance, down 8% from last year. Booking windows range from 25 days for 1-bedroom listings to 37 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 7% higher than weekday occupancy.
(0)
Filters (0)