Genoa

As of May 2026, Genoa, Portofino, Camogli have 2,385 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Genoa generates €20K per year. High-performing properties earn €40K/year, while low-performing properties earn €9K/year. The substantial revenue spread suggests that market rewards are highly concentrated rather than evenly distributed, indicating that top-tier assets capture a disproportionate share of total demand.

Airbnb and VRBO can be profitable in Genoa. Average annual revenue is €20K with 40% occupancy. High-performing properties earn up to €40K/year. The 40% occupancy rate reflects a market where inventory absorption is limited, meaning profitability is highly sensitive to the ability to command premium pricing.

The average occupancy rate for Airbnbs and VRBOs in Genoa is 40%. This occupancy level, combined with an average nightly rate of €127, results in a RevPAR (revenue per available room) of €36 per day.

4+ bedroom properties demonstrate the strongest performance in Genoa, with annual revenue of €40K. These properties balance operating costs and rental demand most effectively in the Genoa market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Genoa area. Genoa: Moderate. Regional registration (CIR code) mandatory, tourist tax collection required. Standard enforcement through tax audits and online monitoring. Portofino: Moderate. CIR registration required, tourist tax collection, municipal communication mandatory. Enforcement present due to tourism pressure but not aggressive. Camogli: Moderate. Liguria CIR code required, tourist tax applies, basic safety standards. Enforcement typical for smaller resort towns - present but not intensive. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Genoa Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 5%. This indicates balanced supply-demand dynamics. The synchronized contraction in supply and revenue suggests that the market is currently adjusting to a lower equilibrium without aggressive competition.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Genoa listings include: Kitchen (94%), Tv (88%), Washing Machine (85%), Heating (81%), Air Conditioning (71%). Amenities that boost revenue the most include Air Conditioning, Gym, Washing Machine, with Air Conditioning properties earning approximately 17% more (€27K/year vs €23K/year).

Monthly estimated revenue per listing in Genoa over the last 12 months: May: €1K, June: €1K, July: €2K, August: €2K, September: €1K, October: €1K, November: €650, December: €865, January: €579, February: €544, March: €768, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Genoa is €127, up 19% year-over-year. By property size: 1-bedroom properties average €112/night, 2-bedroom properties average €138/night, 3-bedroom properties average €179/night, 4+ bedroom properties average €284/night. Rates peak in August and are lowest in May.

Guests in Genoa book an average of 29 days in advance, down 25% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 31 days, 3-bedroom: 34 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Genoa Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 5%, occupancy fell 7%, average nightly rates increased 19%, and lead time decreased 25%. These shifts highlight a trend toward more spontaneous, shorter-notice bookings despite higher pricing, signaling a more transactional and less predictable booking environment.

In Genoa, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 20% higher occupancy than weekdays.