Taranto
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Annual revenue (actual)
€22.1k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
36%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
€133
12 mo avg
↑16%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
€35
12 mo avg
↑29%
from prior 12 mo
Methodology note: Figures reflect Taranto market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€19,548 | — | — |
| EV Charger | 🔒 2• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €2•••• | 🔒 €1•••• |
| Parking | 🔒 7•• (••%) | 🔒 +€7••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Internet | 🔒 6•• (••%) | 🔒 +€6••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 7• (•%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Heating | 🔒 5•• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Bicycles | 🔒 7• (•%) | 🔒 +€1•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (9.6 nights)
2 bedrooms (8.8 nights)
Studio (7.7 nights)
1 bedroom (7.4 nights)
4+ bedrooms (7.0 nights)
Cleaning fee by bedroom
4+ bedrooms (€169)
3 bedrooms (€125)
2 bedrooms (€74)
Studio (€54)
1 bedroom (€45)
Professional host share
Professionally managed (54%)
Independent hosts (46%)
Over the 12 months ending September 2026, the Taranto market averaged 2,000 active Airbnb and VRBO listings, down 23% from a year earlier and down 19% over two years.
An average Taranto listing earns €14K/year. High-performing listings earn €46K, while low-performing listings earn €7K.
Average occupancy in Taranto is 27%, producing RevPAR of €25 per available night.
4+ bedroom listings generate the highest average annual revenue in Taranto, at €34K.
Rules vary across Taranto. Taranto: Moderate. Regional registration (CIN code) required, tourist tax collection mandatory. Standard enforcement through tax authorities. Alberobello: Moderate. CIN registration required, strict building code compliance for trulli structures. Moderate enforcement given UNESCO heritage status. Ostuni: Moderate. Puglia regional CIN mandatory, tourist tax collection, fire safety standards. Standard enforcement in tourist areas. Martina Franca: Lenient. Basic CIN registration required, minimal local oversight. Light enforcement, many informal rentals operate. Verify requirements for the property's jurisdiction.
The Taranto Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 23% year-over-year, while RevPAR has increased 57%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), TV (91%), Kitchen (88%). The strongest positive revenue associations are Pool (+76%), Washing Machine (+53%), Bbq (+45%).
Average daily rate in Taranto is €139, up 14% year-over-year. Rates peak in August and are lowest in January.
Guests in Taranto book an average of 29 days in advance, down 8% from last year. Booking windows range from 27 days for 1-bedroom listings to 36 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday.
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