Taranto

As of May 2026, Taranto, Alberobello, Ostuni, Martina Franca have 2,120 active Airbnb and VRBO listings. This represents a 27% decrease from the previous year.

The average Airbnb or VRBO in Taranto generates €11K per year. High-performing properties earn €37K/year, while low-performing properties earn €5K/year. The stark disparity between top and bottom earners suggests that market success is highly segmented, with a small tier of listings capturing a significant portion of the city's limited revenue pool.

Airbnb and VRBO can be profitable in Taranto. Average annual revenue is €11K with 25% occupancy. High-performing properties earn up to €37K/year. This 25% occupancy rate coupled with a sharp year-over-year revenue decline highlights a market struggling to maintain consistent demand levels despite the exit of nearly a quarter of the local inventory.

The average occupancy rate for Airbnbs and VRBOs in Taranto is 25%. This occupancy level, combined with an average nightly rate of €129, results in a RevPAR (revenue per available room) of €16 per day.

4+ bedroom properties demonstrate the strongest performance in Taranto, with annual revenue of €24K. These properties balance operating costs and rental demand most effectively in the Taranto market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Taranto area. Taranto: Moderate. Regional registration (CIN) required, tax compliance needed. Standard enforcement through tax authorities. Alberobello: Moderate. CIN registration mandatory, tourist tax collection required. Enforcement present due to UNESCO site status but focuses on illegal operations. Ostuni: Moderate. Puglia CIN registration, tax ID needed, tourist tax collection. Standard regional enforcement, not aggressive. Martina Franca: Lenient. Basic CIN registration required, minimal local oversight. Light enforcement, hosts operate freely with registration. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Taranto Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 27% year-over-year, while RevPAR has decreased 34%. This indicates balanced supply-demand dynamics. The synchronized drop in both supply and revenue suggests that the market is currently undergoing a contraction where listings are leaving at a pace commensurate with decreasing consumer interest.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 56% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Taranto listings include: Air Conditioning (97%), Tv (86%), Washing Machine (84%), Kitchen (84%), Heating (52%). Amenities that boost revenue the most include Pool, Bbq, Washing Machine, with Pool properties earning approximately 78% more (€43K/year vs €24K/year).

Monthly estimated revenue per listing in Taranto over the last 12 months: May: €317, June: €629, July: €1K, August: €2K, September: €632, October: €307, November: €210, December: €281, January: €130, February: €134, March: €206, April: €382. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Taranto is €129, up 11% year-over-year. By property size: 1-bedroom properties average €101/night, 2-bedroom properties average €128/night, 3-bedroom properties average €180/night, 4+ bedroom properties average €327/night. Rates peak in August and are lowest in January.

Guests in Taranto book an average of 27 days in advance, down 36% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 27 days, 3-bedroom: 34 days, 4+ bedroom: 31 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Taranto Airbnb and VRBO market has seen the following changes: supply declined 27%, revenue per listing decreased 34%, occupancy fell 3%, average nightly rates increased 11%, and lead time decreased 36%. The combination of higher rates and shorter lead times indicates a shift toward last-minute, price-sensitive bookings in an environment with lower overall inventory.

In Taranto, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Tuesday and are lowest on Thursday.