Siena
Unlock the data for all Markets
Annual revenue (actual)
€29.7k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€201
12 mo avg
↑15%
from prior 12 mo
Lead time
43 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
€57
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Siena market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€62,724 | — | — |
| Hot Tub | 🔒 2•• (•%) | 🔒 +€2•••• (+••%) | 🔒 €7•••• | 🔒 €4•••• |
| Pool | 🔒 1••• (••%) | 🔒 +€2•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Gym | 🔒 4• (•%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Ski | 🔒 5 (•%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Washing Machine | 🔒 2••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Internet | 🔒 3••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Parking | 🔒 3••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| EV Charger | 🔒 2•• (•%) | 🔒 +€9••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.5 nights)
2 bedrooms (5.2 nights)
3 bedrooms (5.0 nights)
1 bedroom (4.3 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€212)
3 bedrooms (€96)
2 bedrooms (€58)
Studio (€48)
1 bedroom (€41)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Over the 12 months ending September 2026, the Siena market averaged 5,398 active Airbnb and VRBO listings, down 6% from a year earlier.
An average Siena listing earns €28K/year. High-performing listings earn €80K, while low-performing listings earn €11K.
Average occupancy in Siena is 33%, producing RevPAR of €54 per available night.
4+ bedroom listings generate the highest average annual revenue in Siena, at €71K.
Rules vary across Siena. Siena: Moderate. Regional registration (SCIA) required, tourist tax collection mandatory. Moderate enforcement with periodic checks. Florence: Strict. Registration required, 90-day annual cap for non-primary residences in historic center, building caps in zones. Active enforcement with fines and platform monitoring. San Gimignano: Moderate. Regional registration (SCIA) and tourist tax required. Standard enforcement, mainly tax compliance focused. Verify requirements for the property's jurisdiction.
The Siena Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 27%, suggesting demand is outpacing available supply.
RevPAR is highest in August and May; it is lowest in February and January.
The most common amenities are Internet (92%), Heating (92%), Kitchen (92%). The strongest positive revenue associations are Pool (+87%), Hot Tub (+66%), Bbq (+49%).
Average daily rate in Siena is €243, up 19% year-over-year. Rates peak in July and are lowest in February.
Guests in Siena book an average of 42 days in advance, down 3% from last year. Booking windows range from 39 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 14% higher than weekday occupancy.
(0)
Filters (0)