Siena
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Overview
Annual Rev
€28.9k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
€197
12 mo avg
↑9%
from prior 12 mo
Lead time
40 days
12 mo avg
↓12 days
from prior 12 mo
Revpar
€52
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Siena market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€72,483 | — | — |
| Hot Tub | 🔒 3•• (••%) | 🔒 +€3•••• (+••%) | 🔒 €7•••• | 🔒 €4•••• |
| Gym | 🔒 4• (•%) | 🔒 +€3•••• (+••%) | 🔒 €7•••• | 🔒 €4•••• |
| Pool | 🔒 1••• (••%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €3•••• |
| Washing Machine | 🔒 2••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +€9••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +€8••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| EV Charger | 🔒 2•• (•%) | 🔒 +€7••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +€1••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.8 nights)
3 bedrooms (5.6 nights)
2 bedrooms (4.9 nights)
1 bedroom (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (€211)
3 bedrooms (€94)
2 bedrooms (€58)
1 bedroom (€41)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Over the 12 months ending August 2026, the Siena market averaged 5,367 active Airbnb and VRBO listings, down 8% from a year earlier.
An average Siena listing earns €27K/year. High-performing listings earn €79K, while low-performing listings earn €11K.
Average occupancy in Siena is 33%, producing RevPAR of €51 per available night.
4+ bedroom listings generate the highest average annual revenue in Siena, at €70K.
Rules vary across Siena. Siena: Strict. Regional registration (CIR code) mandatory, municipal authorization required, density limits in historic center. Active enforcement with fines and platform monitoring. Florence: Strict. CIR registration required, 90-day annual cap for non-primary residences, strict limits in UNESCO zone. Heavy enforcement, frequent inspections, significant fines. San Gimignano: Strict. CIR code mandatory, municipal approval needed, severe restrictions in historic center, resident quotas. Active enforcement in tourist areas. Verify requirements for the property's jurisdiction.
The Siena Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in August and May; it is lowest in February and January.
The most common amenities are Internet (93%), Heating (92%), Kitchen (92%). The strongest positive revenue associations are Pool (+86%), Hot Tub (+73%), Bbq (+49%).
Average daily rate in Siena is €240, up 17% year-over-year. Rates peak in July and are lowest in February.
Guests in Siena book an average of 40 days in advance, down 13% from last year. Booking windows range from 37 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 13% higher than weekday occupancy.