Taormina
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Overview
Annual Rev
€33.5k
12 mo avg
↑116%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↑17%
from prior 12 mo
Avg daily rate
€188
12 mo avg
↑119%
from prior 12 mo
Lead time
39 days
12 mo avg
↑14 days
from prior 12 mo
Revpar
€61
12 mo avg
↑123%
from prior 12 mo
Methodology note: Figures reflect Taormina market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€60,746 | — | — |
| Pool | 🔒 3•• (••%) | 🔒 +€3•••• (+•••%) | 🔒 €7•••• | 🔒 €3•••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Gym | 🔒 3•• (••%) | 🔒 +€3••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +€3••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +€1••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.2 nights)
2 bedrooms (4.9 nights)
1 bedroom (4.9 nights)
3 bedrooms (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (€135)
3 bedrooms (€74)
2 bedrooms (€51)
1 bedroom (€38)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Taormina market averaged 2,565 active Airbnb and VRBO listings, down 17% from a year earlier and down 21% over two years.
An average Taormina listing earns €26K/year. High-performing listings earn €80K, while low-performing listings earn €10K.
Average occupancy in Taormina is 32%, producing RevPAR of €50 per available night.
4+ bedroom listings generate the highest average annual revenue in Taormina, at €67K.
Rules vary across Taormina. Taormina: Moderate. Regional tourism registration (CIR code) required, local police notification mandatory. Standard enforcement in tourist areas due to high visibility. Giardini Naxos: Moderate. CIR code and SCIA filing required, tax compliance needed. Enforcement present but less intensive than Taormina. Castelmola: Lenient. CIR registration technically required but minimal oversight. Light enforcement in small hillside village, many operate informally. Verify requirements for the property's jurisdiction.
The Taormina Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 17% year-over-year, while RevPAR has increased 30%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (97%), Kitchen (94%), TV (93%). The strongest positive revenue associations are Pool (+119%), Hot Tub (+80%), Bbq (+44%).
Average daily rate in Taormina is €205, up 22% year-over-year. Rates peak in August and are lowest in November.
Guests in Taormina book an average of 38 days in advance, down 14% from last year. Booking windows range from 36 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 7% higher than weekday occupancy.