Imperia Province

As of May 2026, Sanremo, Imperia, Bordighera have 3,957 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Imperia Province generates €15K per year. High-performing properties earn €40K/year, while low-performing properties earn €7K/year. This wide disparity suggests that revenue outcomes are heavily bifurcated, with top-tier assets significantly outperforming the market despite a contraction in overall supply and revenue.

Airbnb and VRBO can be profitable in Imperia Province. Average annual revenue is €15K with 30% occupancy. High-performing properties earn up to €40K/year. The 30% occupancy rate combined with the revenue ceiling highlights a challenging environment where profitability relies on capturing a disproportionate share of limited demand.

The average occupancy rate for Airbnbs and VRBOs in Imperia Province is 30%. This occupancy level, combined with an average nightly rate of €151, results in a RevPAR (revenue per available room) of €26 per day.

4+ bedroom properties demonstrate the strongest performance in Imperia Province, with annual revenue of €32K. These properties balance operating costs and rental demand most effectively in the Imperia Province market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Imperia Province area. Sanremo: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits and online platform monitoring. Imperia: Moderate. CIR registration obligatory, safety standards compliance, tax reporting. Enforcement via spot checks and platform data sharing with authorities. Bordighera: Moderate. CIR code required, municipal notification needed, tourist tax collection. Moderate enforcement through periodic inspections and tax compliance reviews. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Imperia Province Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue suggests the market is resetting, as reduced inventory is not yet translating into higher per-unit earnings.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-November) when gaining traction is harder.

The most common amenities in Imperia Province listings include: Kitchen (87%), Washing Machine (85%), Tv (81%), Heating (68%), Air Conditioning (61%). Amenities that boost revenue the most include Pool, Bbq, Gym, with Pool properties earning approximately 54% more (€41K/year vs €27K/year).

Monthly estimated revenue per listing in Imperia Province over the last 12 months: May: €693, June: €944, July: €1K, August: €2K, September: €899, October: €584, November: €357, December: €691, January: €389, February: €711, March: €456, April: €849. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Imperia Province is €151, up 21% year-over-year. By property size: 1-bedroom properties average €133/night, 2-bedroom properties average €150/night, 3-bedroom properties average €203/night, 4+ bedroom properties average €432/night. Rates peak in August and are lowest in May.

Guests in Imperia Province book an average of 29 days in advance, down 33% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 30 days, 3-bedroom: 35 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, supply declined 13%, revenue per listing decreased 16%, occupancy fell 10%, average nightly rates increased 21%, and lead time decreased 33%. These indicators reflect a shift toward shorter booking windows and higher pricing friction, suggesting that hosts are struggling to maintain volume despite aggressive rate hikes.

In Imperia Province, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 11% higher occupancy than weekdays.