Parma
Unlock the data for all Markets
Overview
Annual Rev
€18.5k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€116
12 mo avg
↑24%
from prior 12 mo
Lead time
28 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
€35
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Parma market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€24,510 | — | — |
| Sauna | 🔒 8 (•%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| Hot Tub | 🔒 4• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Barbecue | 🔒 9• (•%) | 🔒 +€9••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| EV Charger | 🔒 6• (•%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Lake Access | 🔒 8 (•%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 2• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Bicycles | 🔒 6• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Air conditioning | 🔒 1••• (••%) | 🔒 +€7•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.1 nights)
1 bedroom (4.8 nights)
3 bedrooms (4.7 nights)
4+ bedrooms (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (€82)
3 bedrooms (€52)
2 bedrooms (€44)
1 bedroom (€35)
Professional host share
Professionally managed (82%)
Independent hosts (18%)
Over the 12 months ending August 2026, the Parma market averaged 1,901 active Airbnb and VRBO listings, down 13% from a year earlier and up 20% over two years.
An average Parma listing earns €17K/year. High-performing listings earn €37K, while low-performing listings earn €6K.
Average occupancy in Parma is 34%, producing RevPAR of €34 per available night.
4+ bedroom listings generate the highest average annual revenue in Parma, at €40K.
Rules vary across Parma. Parma: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits. Bologna: Strict. CIR registration, strict zoning limits in historic center, density caps in some areas. Active enforcement with fines for unregistered units. Modena: Moderate. CIR code and SCIA filing required, tourist tax mandatory. Moderate enforcement, mostly complaint-driven. Reggio Emilia: Moderate. Regional CIR registration, local SCIA notification, tourist tax collection. Standard enforcement level. Verify requirements for the property's jurisdiction.
The Parma Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 13% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in May and July; it is lowest in January and February.
The most common amenities are Kitchen (97%), Heating (95%), Internet (95%). The strongest positive revenue associations are Bbq (+52%), Pets Allowed (+18%), Internet (+17%).
Average daily rate in Parma is €133, up 25% year-over-year. Rates peak in July and are lowest in January.
Guests in Parma book an average of 28 days in advance, down 12% from last year. Booking windows range from 26 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 20% higher than weekday occupancy.