Parma
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Annual revenue (actual)
€18.4k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
€118
12 mo avg
↑22%
from prior 12 mo
Lead time
29 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
€37
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Parma market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€27,665 | — | — |
| Sauna | 🔒 8 (•%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| EV Charger | 🔒 6• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 6•• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Internet | 🔒 1••• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Parking | 🔒 1••• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Bicycles | 🔒 6• (•%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 1• (•%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.0 nights)
Studio (4.9 nights)
2 bedrooms (4.9 nights)
1 bedroom (4.6 nights)
3 bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (€85)
3 bedrooms (€54)
2 bedrooms (€45)
1 bedroom (€35)
Studio (€33)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending September 2026, the Parma market averaged 1,917 active Airbnb and VRBO listings, down 10% from a year earlier and up 21% over two years.
An average Parma listing earns €18K/year. High-performing listings earn €37K, while low-performing listings earn €6K.
Average occupancy in Parma is 34%, producing RevPAR of €35 per available night.
4+ bedroom listings generate the highest average annual revenue in Parma, at €41K.
Rules vary across Parma. Parma: Moderate. Regional registration (CIR code) mandatory, tourist tax collection required. Standard enforcement through tax audits. Bologna: Strict. CIR registration required, strict zoning limits in historic center, density caps per building. Active enforcement with fines and platform monitoring. Modena: Moderate. CIR code and SCIA filing mandatory, tourist tax required. Moderate enforcement, mainly compliance checks. Reggio Emilia: Moderate. Regional CIR registration required, municipal communication needed. Standard enforcement through tax collection. Verify requirements for the property's jurisdiction.
The Parma Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 29%, suggesting demand is outpacing available supply.
RevPAR is highest in September and May; it is lowest in January and February.
The most common amenities are Kitchen (97%), Heating (95%), Internet (95%). The strongest positive revenue associations are Bbq (+53%), Pets Allowed (+21%), Internet (+18%).
Average daily rate in Parma is €134, up 24% year-over-year. Rates peak in July and are lowest in January.
Guests in Parma book an average of 29 days in advance, down 5% from last year. Booking windows range from 26 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 21% higher than weekday occupancy.
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