Rieti

As of June 2026, Rieti, Terni, L'Aquila have 471 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Rieti generates €10K per year. High-performing properties earn €36K/year, while low-performing properties earn €4K/year. The extreme variance between top and bottom performers suggests that revenue is driven by specific asset positioning rather than market-wide demand, as overall revenue has contracted despite a reduction in supply.

Airbnb and VRBO can be profitable in Rieti. Average annual revenue is €10K with 22% occupancy. High-performing properties earn up to €36K/year. With occupancy levels at 22%, the significant revenue spread highlights that profitability is currently concentrated in a minority of listings capable of capturing premium demand in a shrinking market.

The average occupancy rate for Airbnbs and VRBOs in Rieti is 22%. This occupancy level, combined with an average nightly rate of €160, results in a RevPAR (revenue per available room) of €18 per day.

4+ bedroom properties demonstrate the strongest performance in Rieti, with annual revenue of €22K. These properties balance operating costs and rental demand most effectively in the Rieti market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rieti area. Rieti: Lenient. Regional registration (CIR code) required, tourist tax collection. Minimal active enforcement, many operate informally. Terni: Lenient. Umbria regional registration and CIR code mandatory, tourist tax applies. Light enforcement, compliance varies widely. L'Aquila: Lenient. Abruzzo regional registration required, SCIA notification to municipality, tourist tax. Enforcement minimal, informal rentals common post-earthquake. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rieti Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that the market is adjusting to lower travel interest, preventing a total collapse in average nightly returns.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -42% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Rieti listings include: Kitchen (89%), Tv (76%), Washing Machine (76%), Heating (70%), Pets Allowed (58%). Amenities that boost revenue the most include Pool, Bbq, Washing Machine, with Pool properties earning approximately 370% more (€93K/year vs €20K/year).

Monthly estimated revenue per listing in Rieti over the last 12 months: May: €495, June: €542, July: €1K, August: €947, September: €608, October: €427, November: €357, December: €688, January: €350, February: €235, March: €360, April: €654. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rieti is €160, up 17% year-over-year. By property size: 1-bedroom properties average €96/night, 2-bedroom properties average €118/night, 3-bedroom properties average €191/night, 4+ bedroom properties average €369/night. Rates peak in July and are lowest in February.

Guests in Rieti book an average of 29 days in advance, down 22% from last year. By property size: 1-bedroom: 21 days, 2-bedroom: 23 days, 3-bedroom: 37 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rieti Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 29%, occupancy fell 21%, average nightly rates increased 17%, and lead time decreased 22%. These shifts reveal a market pivot toward shorter booking windows and higher price sensitivity, where hosts are raising rates to compensate for lower overall occupancy.

In Rieti, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 16% higher occupancy than weekdays.