Tuscany Coast
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Overview
Annual Rev
€23.5k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
€176
12 mo avg
↑16%
from prior 12 mo
Lead time
32 days
12 mo avg
↓12 days
from prior 12 mo
Revpar
€36
12 mo avg
↓29%
from prior 12 mo
Methodology note: Figures reflect Tuscany Coast market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€19,277 | — | — |
| EV Charger | 🔒 1•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Gym | 🔒 4•• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 3••• (••%) | 🔒 +€9••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Sauna | 🔒 5• (•%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€4••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +€4••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| Heating | 🔒 2••• (••%) | 🔒 +€2••• (+•%) | 🔒 €3•••• | 🔒 €3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.6 nights)
3 bedrooms (7.2 nights)
1 bedroom (7.0 nights)
4+ bedrooms (6.4 nights)
Cleaning fee by bedroom
4+ bedrooms (€217)
3 bedrooms (€118)
2 bedrooms (€79)
1 bedroom (€63)
Professional host share
Professionally managed (88%)
Independent hosts (12%)
Over the 12 months ending August 2026, the Tuscany Coast market averaged 7,699 active Airbnb and VRBO listings, down 16% from a year earlier and down 15% over two years.
An average Tuscany Coast listing earns €18K/year. High-performing listings earn €55K, while low-performing listings earn €9K.
Average occupancy in Tuscany Coast is 31%, producing RevPAR of €32 per available night.
4+ bedroom listings generate the highest average annual revenue in Tuscany Coast, at €50K.
Rules vary across Tuscany Coast. Livorno: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits and online monitoring. Pisa: Moderate. CIR registration required, SCIA communication to municipality, tourist tax collection. Enforcement active in historic center due to overtourism concerns. Elba Island: Moderate. CIR code mandatory, tourist tax required, seasonal demand focus. Enforcement moderate, concentrated in peak summer months. Grosseto: Lenient. CIR registration required but enforcement light outside coastal areas. Many operate informally in rural zones with minimal oversight. Verify requirements for the property's jurisdiction.
The Tuscany Coast Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 16% year-over-year, while RevPAR has increased 25%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in February and January.
The most common amenities are Kitchen (89%), TV (87%), Parking (86%). The strongest positive revenue associations are Pool (+66%), Bbq (+39%), Heating (+34%).
Average daily rate in Tuscany Coast is €191, up 19% year-over-year. Rates peak in August and are lowest in February.
Guests in Tuscany Coast book an average of 32 days in advance, down 19% from last year. Booking windows range from 30 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 7% higher than weekday occupancy.