Tuscany Coast

As of May 2026, Livorno, Pisa, Elba Island, Grosseto have 8,018 active Airbnb and VRBO listings. This represents a 20% decrease from the previous year.

The average Airbnb or VRBO in Tuscany Coast generates €15K per year. High-performing properties earn €47K/year, while low-performing properties earn €7K/year. This wide earnings gap suggests a market where asset positioning heavily dictates capture, as the significant revenue disparity persists even while total market supply contracts.

Airbnb and VRBO can be profitable in Tuscany Coast. Average annual revenue is €15K with 30% occupancy. High-performing properties earn up to €47K/year. The delta between average and high performance indicates that revenue concentration is high, favoring operators who can capture demand despite a broader 36% decline in annual revenue per listing.

The average occupancy rate for Airbnbs and VRBOs in Tuscany Coast is 30%. This occupancy level, combined with an average nightly rate of €180, results in a RevPAR (revenue per available room) of €23 per day.

4+ bedroom properties demonstrate the strongest performance in Tuscany Coast, with annual revenue of €39K. These properties balance operating costs and rental demand most effectively in the Tuscany Coast market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tuscany Coast area. Livorno: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits and online platform monitoring. Pisa: Moderate. CIR registration required, SCIA communication to municipality, tourist tax collection. Enforcement focuses on city center and tourist areas near Leaning Tower. Elba Island: Moderate. CIR code mandatory, tourist tax required. Seasonal enforcement increases during summer peak. Most hosts comply due to visible tourism. Grosseto: Lenient. CIR registration and tourist tax required but enforcement minimal outside coastal areas. Many operate informally in rural zones. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tuscany Coast Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 20% year-over-year, while RevPAR has decreased 36%. This indicates balanced supply-demand dynamics. The synchronized reduction in both supply and revenue suggests a contraction in overall market appetite rather than a simple shift in competition density.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 11% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Tuscany Coast listings include: Kitchen (83%), Tv (75%), Washing Machine (74%), Air Conditioning (68%), Pets Allowed (56%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 73% more (€45K/year vs €26K/year).

Monthly estimated revenue per listing in Tuscany Coast over the last 12 months: May: €716, June: €1K, July: €1K, August: €1K, September: €922, October: €561, November: €358, December: €568, January: €224, February: €161, March: €347, April: €732. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tuscany Coast is €180, up 14% year-over-year. By property size: 1-bedroom properties average €116/night, 2-bedroom properties average €151/night, 3-bedroom properties average €239/night, 4+ bedroom properties average €623/night. Rates peak in December and are lowest in February.

Guests in Tuscany Coast book an average of 31 days in advance, down 35% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 31 days, 3-bedroom: 35 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tuscany Coast Airbnb and VRBO market has seen the following changes: supply declined 20%, revenue per listing decreased 36%, occupancy fell 11%, average nightly rates increased 14%, and lead time decreased 35%. These metrics reveal a market transitioning toward shorter booking windows and higher price sensitivity, pressuring overall occupancy despite rate hikes.

In Tuscany Coast, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 5% higher occupancy than weekdays.