Arezzo

As of May 2026, Arezzo, Cortona, Siena have 4,072 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Arezzo generates €21K per year. High-performing properties earn €70K/year, while low-performing properties earn €9K/year. The stark disparity between revenue tiers suggests that top-tier assets capture a disproportionate share of demand, while the broader market contraction reflects significant headwinds in overall traveler spending.

Airbnb and VRBO can be profitable in Arezzo. Average annual revenue is €21K with 30% occupancy. High-performing properties earn up to €70K/year. This wide performance gap indicates that market success is highly concentrated, as the lower average occupancy highlights a challenging environment for average-tier listings to maintain consistent utilization.

The average occupancy rate for Airbnbs and VRBOs in Arezzo is 30%. This occupancy level, combined with an average nightly rate of €245, results in a RevPAR (revenue per available room) of €34 per day.

4+ bedroom properties demonstrate the strongest performance in Arezzo, with annual revenue of €42K. These properties balance operating costs and rental demand most effectively in the Arezzo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Arezzo area. Arezzo: Moderate. Regional registration (CIR code) required, tax collection mandatory. Standard Italian STR rules apply. Moderate enforcement through tax authorities. Cortona: Moderate. Tuscan regional registration required, tourist tax collection, safety standards. Enforcement mainly tax-focused, some hosts operate informally. Siena: Moderate. CIR registration mandatory, strict historic center rules, tourist tax required. Enforcement increasing but many unlicensed units still operate. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Arezzo Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 35%. This indicates balanced supply-demand dynamics. While the reduction in supply may eventually stabilize competition, the sharp drop in revenue suggests that demand is currently receding faster than the market can adjust.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -56% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Arezzo listings include: Kitchen (82%), Washing Machine (76%), Tv (63%), Air Conditioning (59%), Pets Allowed (59%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 136% more (€67K/year vs €28K/year).

Monthly estimated revenue per listing in Arezzo over the last 12 months: May: €1K, June: €1K, July: €2K, August: €2K, September: €1K, October: €927, November: €716, December: €1K, January: €505, February: €303, March: €735, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Arezzo is €245, up 7% year-over-year. By property size: 1-bedroom properties average €127/night, 2-bedroom properties average €165/night, 3-bedroom properties average €252/night, 4+ bedroom properties average €662/night. Rates peak in July and are lowest in February.

Guests in Arezzo book an average of 37 days in advance, down 28% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 36 days, 3-bedroom: 39 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Arezzo Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 35%, occupancy fell 17%, average nightly rates increased 7%, and lead time decreased 28%. These metrics reveal a market shifting toward shorter booking windows and lower utilization despite price increases, signaling heightened sensitivity among travelers.

In Arezzo, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Tuesday and are lowest on Sunday. Weekends show 11% higher occupancy than weekdays.