Naples

As of May 2026, Naples, Sorrento, Pompeii, Salerno have 9,754 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Naples generates €19K per year. High-performing properties earn €46K/year, while low-performing properties earn €7K/year. This massive revenue variance suggests that top-tier assets capture a disproportionate share of demand, while the broader market struggles with stagnant growth despite a 14% contraction in total supply.

Airbnb and VRBO can be profitable in Naples. Average annual revenue is €19K with 33% occupancy. High-performing properties earn up to €46K/year. The delta between average and high performance indicates that revenue potential is heavily concentrated in specific segments, as the overall market faces minor revenue headwinds and supply reduction.

The average occupancy rate for Airbnbs and VRBOs in Naples is 33%. This occupancy level, combined with an average nightly rate of €134, results in a RevPAR (revenue per available room) of €37 per day.

4+ bedroom properties demonstrate the strongest performance in Naples, with annual revenue of €52K. These properties balance operating costs and rental demand most effectively in the Naples market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Naples area. Naples: Moderate. Regional tourist tax registration required, CIN code mandatory. Standard enforcement with periodic checks. Sorrento: Moderate. SCIA notification, CIN code, tourist tax registration required. Enforcement present but inconsistent. Pompeii: Moderate. Regional registration, CIN code, tourist tax compliance needed. Basic enforcement, mainly tax-focused. Salerno: Moderate. SCIA filing, CIN code, regional registration mandatory. Standard enforcement through tax authorities. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Naples Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 14% year-over-year, while RevPAR has decreased 2%. This indicates balanced supply-demand dynamics. The synchronized contraction of both supply and revenue points to a market reaching an equilibrium where fewer active listings are competing for a stable, albeit slightly softer, pool of demand.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 36% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Naples listings include: Air Conditioning (96%), Kitchen (92%), Tv (87%), Heating (74%), Washing Machine (57%). Amenities that boost revenue the most include Gym, Washing Machine, Air Conditioning, with Gym properties earning approximately 24% more (€32K/year vs €26K/year).

Monthly estimated revenue per listing in Naples over the last 12 months: May: €1K, June: €1K, July: €1K, August: €1K, September: €1K, October: €1K, November: €774, December: €1K, January: €679, February: €689, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Naples is €134, up 16% year-over-year. By property size: 1-bedroom properties average €112/night, 2-bedroom properties average €147/night, 3-bedroom properties average €213/night, 4+ bedroom properties average €432/night. Rates peak in April and are lowest in May.

Guests in Naples book an average of 36 days in advance, down 21% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 39 days, 3-bedroom: 44 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Naples Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing decreased 2%, occupancy fell 6%, average nightly rates increased 16%, and lead time decreased 21%. These metrics suggest a shift toward short-notice bookings and higher price sensitivity, as operators attempt to offset lower occupancy with aggressive rate adjustments.

In Naples, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 31% higher occupancy than weekdays.