Naples
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Overview
Annual Rev
€23.1k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€121
12 mo avg
↑20%
from prior 12 mo
Lead time
37 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
€46
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Naples market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€16,583 | — | — |
| Hot Tub | 🔒 2•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Sauna | 🔒 3• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Gym | 🔒 4•• (•%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| EV Charger | 🔒 8• (•%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Barbecue | 🔒 2•• (•%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 3••• (••%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Air conditioning | 🔒 5••• (••%) | 🔒 +€4••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Heating | 🔒 4••• (••%) | 🔒 +€6•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.7 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (3.7 nights)
Cleaning fee by bedroom
4+ bedrooms (€95)
3 bedrooms (€56)
2 bedrooms (€43)
1 bedroom (€32)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending August 2026, the Naples market averaged 9,688 active Airbnb and VRBO listings, down 11% from a year earlier and up 11% over two years.
An average Naples listing earns €22K/year. High-performing listings earn €49K, while low-performing listings earn €8K.
Average occupancy in Naples is 34%, producing RevPAR of €45 per available night.
4+ bedroom listings generate the highest average annual revenue in Naples, at €62K.
Rules vary across Naples. Naples: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits and platform cooperation. Sorrento: Moderate. CIR registration, SCIA notification to municipality, tourist tax required. Enforcement through complaints and tax checks. Pompeii: Moderate. CIR code mandatory, municipal notification, tourist tax collection. Limited enforcement, complaint-driven. Salerno: Moderate. Regional CIR registration required, tourist tax collection, safety standards. Moderate enforcement via tax authorities. Verify requirements for the property's jurisdiction.
The Naples Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 11% year-over-year, while RevPAR has increased 28%, suggesting demand is outpacing available supply.
RevPAR is highest in May and August; it is lowest in January and February.
The most common amenities are Air Conditioning (97%), Kitchen (95%), Internet (94%). The strongest positive revenue associations are Bbq (+34%), Gym (+31%), Washing Machine (+20%).
Average daily rate in Naples is €143, up 19% year-over-year. Rates peak in August and are lowest in February.
Guests in Naples book an average of 37 days in advance, down 9% from last year. Booking windows range from 35 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 29% higher than weekday occupancy.