Turin

As of May 2026, Turin, Milan, Genoa have 5,176 active Airbnb and VRBO listings. This represents a 18% decrease from the previous year.

The average Airbnb or VRBO in Turin generates €16K per year. High-performing properties earn €38K/year, while low-performing properties earn €7K/year. The wide performance gap suggests that revenue is driven by a small segment of listings, as the overall 18% reduction in supply indicates a consolidation that benefits established operators over the market average.

Airbnb and VRBO can be profitable in Turin. Average annual revenue is €16K with 37% occupancy. High-performing properties earn up to €38K/year. This significant variance indicates that the market is bifurcated, where top-tier listings capture disproportionate demand despite a modest 37% average occupancy, highlighting an uneven competitive landscape.

The average occupancy rate for Airbnbs and VRBOs in Turin is 37%. This occupancy level, combined with an average nightly rate of €120, results in a RevPAR (revenue per available room) of €30 per day.

4+ bedroom properties demonstrate the strongest performance in Turin, with annual revenue of €38K. These properties balance operating costs and rental demand most effectively in the Turin market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Turin area. Turin: Moderate. Regional registration (CIR code) mandatory, tax ID required, safety standards. Moderate enforcement with spot checks. Milan: Moderate. CIR registration required, tourist tax collection, max 4 units per owner. Growing enforcement, platform cooperation increasing. Genoa: Moderate. CIR code mandatory, tourist tax, building regulations apply. Moderate enforcement, some illegal operators persist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Turin Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 18% year-over-year, while RevPAR has increased 5%. This indicates healthy demand growth outpacing supply, suggesting that the reduction in competition is tightening the market and providing a more favorable environment for remaining listings to capture revenue.

Launch around September, 2-3 months before peak winter season (December peaks). This pre-peak timing lets you build reviews when competition is -9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-June) when gaining traction is harder.

The most common amenities in Turin listings include: Kitchen (95%), Tv (89%), Heating (86%), Washing Machine (75%), Air Conditioning (61%). Amenities that boost revenue the most include Air Conditioning, Washing Machine, Internet, with Air Conditioning properties earning approximately 11% more (€24K/year vs €22K/year).

Monthly estimated revenue per listing in Turin over the last 12 months: May: €740, June: €592, July: €757, August: €753, September: €816, October: €1K, November: €1K, December: €1K, January: €984, February: €989, March: €961, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Turin is €120, up 28% year-over-year. By property size: 1-bedroom properties average €105/night, 2-bedroom properties average €145/night, 3-bedroom properties average €206/night, 4+ bedroom properties average €389/night. Rates peak in November and are lowest in June.

Guests in Turin book an average of 31 days in advance, down 19% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 34 days, 3-bedroom: 38 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Turin Airbnb and VRBO market has seen the following changes: supply declined 18%, revenue per listing increased 5%, occupancy fell 8%, average nightly rates increased 28%, and lead time decreased 19%. These figures point to a transition toward a high-rate, lower-volume model where providers leverage pricing power despite softer occupancy trends.

In Turin, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 33% higher occupancy than weekdays.