Merano

As of June 2026, Merano, Bolzano, Bressanone have 2,362 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Merano generates €26K per year. High-performing properties earn €77K/year, while low-performing properties earn €10K/year. This wide revenue spread indicates significant polarization in asset performance, suggesting that guest demand is heavily concentrated on specific property types despite a shrinking overall supply.

Airbnb and VRBO can be profitable in Merano. Average annual revenue is €26K with 29% occupancy. High-performing properties earn up to €77K/year. The 29% occupancy rate alongside high revenue ceilings suggests a market dominated by premium-tier bookings, where top earners capture significant market share relative to the broader inventory.

The average occupancy rate for Airbnbs and VRBOs in Merano is 29%. This occupancy level, combined with an average nightly rate of €282, results in a RevPAR (revenue per available room) of €56 per day.

4+ bedroom properties demonstrate the strongest performance in Merano, with annual revenue of €44K. These properties balance operating costs and rental demand most effectively in the Merano market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Merano area. Merano: Moderate. Regional registration (SUAP) required, tourist tax collection mandatory. Standard compliance checks, moderate enforcement through tax audits. Bolzano: Moderate. SUAP registration, safety standards, tax reporting required. Province monitors compliance, moderate enforcement via inspections. Bressanone: Moderate. SUAP registration mandatory, local tourist tax collection, safety compliance. Similar provincial oversight, moderate enforcement through periodic checks. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Merano Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 6% year-over-year, while RevPAR has increased 21%. This indicates healthy demand growth outpacing supply. The contraction in listings combined with rising revenue metrics points to a tightening market environment where existing inventory faces less direct competitive pressure.

Launch around September, 2-3 months before peak summer season (December peaks). This pre-peak timing lets you build reviews when competition is 22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-March) when gaining traction is harder.

The most common amenities in Merano listings include: Kitchen (83%), Balcony (68%), Tv (55%), Pets Allowed (53%), Heating (52%). Amenities that boost revenue the most include Hot Tub, Ev Charger, Sauna, with Hot Tub properties earning approximately 53% more (€58K/year vs €38K/year).

Monthly estimated revenue per listing in Merano over the last 12 months: May: €995, June: €1K, July: €2K, August: €2K, September: €2K, October: €2K, November: €1K, December: €3K, January: €2K, February: €2K, March: €959, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Merano is €282, up 55% year-over-year. By property size: 1-bedroom properties average €204/night, 2-bedroom properties average €379/night, 3-bedroom properties average €428/night, 4+ bedroom properties average €551/night. Rates peak in December and are lowest in May.

Guests in Merano book an average of 43 days in advance, down 22% from last year. By property size: 1-bedroom: 40 days, 2-bedroom: 46 days, 3-bedroom: 47 days, 4+ bedroom: 59 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Merano Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing increased 21%, occupancy fell 7%, average nightly rates increased 55%, and lead time decreased 22%. These shifting metrics reflect a transition toward a high-rate, low-volume model where revenue gains are driven by aggressive pricing rather than increased utilization.

In Merano, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Sunday. Weekends show 10% higher occupancy than weekdays.