Scalea
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Overview
Annual Rev
€10.5k
12 mo avg
↑29%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↑2%
from prior 12 mo
Avg daily rate
€118
12 mo avg
↑27%
from prior 12 mo
Lead time
27 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
€18
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Scalea market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +€15,638 | — | — |
| Barbecue | 🔒 1• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pool | 🔒 8 (•%) | 🔒 +€7••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Air conditioning | 🔒 6• (••%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Parking | 🔒 7• (••%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| TV | 🔒 7• (••%) | 🔒 +€3••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Washing Machine | 🔒 7• (••%) | 🔒 +€2••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (9.2 nights)
1 bedroom (7.3 nights)
4+ bedrooms (6.8 nights)
3 bedrooms (5.8 nights)
Cleaning fee by bedroom
4+ bedrooms (€110)
3 bedrooms (€67)
2 bedrooms (€48)
1 bedroom (€29)
Professional host share
Independent hosts (57%)
Professionally managed (43%)
Over the 12 months ending August 2026, the Scalea market averaged 403 active Airbnb and VRBO listings, down 45% from a year earlier and down 38% over two years.
An average Scalea listing earns €9K/year. High-performing listings earn €21K, while low-performing listings earn €4K.
Average occupancy in Scalea is 21%, producing RevPAR of €19 per available night.
4+ bedroom listings generate the highest average annual revenue in Scalea, at €22K.
Rules vary across Scalea. Scalea: Lenient. Regional registration (CIR code) required, tourist tax collection. Light enforcement, many operate informally. Praia a Mare: Lenient. CIR code and SCIA filing needed, tourist tax applies. Minimal enforcement, compliance varies widely. Diamante: Lenient. Regional registration mandatory, local tourist tax. Light enforcement, informal rentals common despite requirements. Verify requirements for the property's jurisdiction.
The Scalea Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 45% year-over-year, while RevPAR has increased 104%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Parking (94%), Kitchen (94%), TV (90%). The strongest positive revenue associations are Pool (+128%), Parking (+95%), Air Conditioning (+56%).
Average daily rate in Scalea is €138, up 27% year-over-year. Rates peak in August and are lowest in January.
Guests in Scalea book an average of 28 days in advance, down 17% from last year. Booking windows range from 26 days for 1-bedroom listings to 32 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 10% higher than weekday occupancy.