Scalea
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Annual revenue (actual)
€12k
12 mo avg
↑60%
from prior 12 mo
Occupancy rate
29%
12 mo avg
↑5%
from prior 12 mo
Avg daily rate
€124
12 mo avg
↑29%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
€24
12 mo avg
↑87%
from prior 12 mo
Methodology note: Figures reflect Scalea market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +€36,275 | — | — |
| Parking | 🔒 9• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Gym | 🔒 2• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Air conditioning | 🔒 8• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 8• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| TV | 🔒 9• (••%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Barbecue | 🔒 2• (••%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €3•••• |
| Internet | 🔒 8• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (15.4 nights)
1 bedroom (6.0 nights)
3 bedrooms (5.0 nights)
4+ bedrooms (5.0 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€163)
3 bedrooms (€52)
2 bedrooms (€45)
1 bedroom (€31)
Studio (€0)
Professional host share
Independent hosts (77%)
Professionally managed (23%)
Over the 12 months ending September 2026, the Scalea market averaged 390 active Airbnb and VRBO listings, down 45% from a year earlier and down 40% over two years.
An average Scalea listing earns €9K/year. High-performing listings earn €20K, while low-performing listings earn €4K.
Average occupancy in Scalea is 21%, producing RevPAR of €20 per available night.
4+ bedroom listings generate the highest average annual revenue in Scalea, at €20K.
Rules vary across Scalea. Scalea: Lenient. Regional tourism code requires registration with Calabria tourism portal and tax ID. Light enforcement, many operate informally. Praia a Mare: Lenient. Same Calabria regional registration required, tourist tax collection. Minimal enforcement, widespread informal hosting. Diamante: Lenient. Calabria tourism registration and SCIA filing needed. Limited enforcement, informal operations common despite rules. Verify requirements for the property's jurisdiction.
The Scalea Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 45% year-over-year, while RevPAR has increased 121%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (95%), Parking (94%), TV (90%). The strongest positive revenue associations are Pool (+120%), Parking (+98%), Air Conditioning (+63%).
Average daily rate in Scalea is €139, up 24% year-over-year. Rates peak in August and are lowest in January.
Guests in Scalea book an average of 28 days in advance, down 9% from last year. Booking windows range from 26 days for 1-bedroom listings to 33 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 11% higher than weekday occupancy.
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