Rapallo

As of May 2026, Rapallo, Portofino, Santa Margherita Ligure, Genoa have 2,953 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Rapallo generates €21K per year. High-performing properties earn €51K/year, while low-performing properties earn €10K/year. This wide revenue spread suggests that market success is heavily skewed toward top-tier listings, despite a 24% annual drop in overall revenue performance.

Airbnb and VRBO can be profitable in Rapallo. Average annual revenue is €21K with 32% occupancy. High-performing properties earn up to €51K/year. The 32% occupancy rate combined with declining supply highlights a challenging environment where only the most competitive assets capture significant market share.

The average occupancy rate for Airbnbs and VRBOs in Rapallo is 32%. This occupancy level, combined with an average nightly rate of €169, results in a RevPAR (revenue per available room) of €35 per day.

4+ bedroom properties demonstrate the strongest performance in Rapallo, with annual revenue of €52K. These properties balance operating costs and rental demand most effectively in the Rapallo market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rapallo area. Rapallo: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through online monitoring. Portofino: Moderate. CIR registration required, strict building regulations due to protected area status. Moderate enforcement given small size and tourism focus. Santa Margherita Ligure: Moderate. CIR code mandatory, tourist tax collection enforced. Standard regional compliance checks. Genoa: Moderate. CIR registration required, safety standards, tourist tax. Growing enforcement with online platform monitoring. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rapallo Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 24%. This indicates balanced supply-demand dynamics. The contraction in both supply and revenue suggests a period of market adjustment rather than simple growth or decline.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 11% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Rapallo listings include: Washing Machine (92%), Kitchen (90%), Tv (87%), Heating (77%), Air Conditioning (66%). Amenities that boost revenue the most include Pool, Gym, Bbq, with Pool properties earning approximately 56% more (€49K/year vs €31K/year).

Monthly estimated revenue per listing in Rapallo over the last 12 months: May: €1K, June: €2K, July: €2K, August: €2K, September: €1K, October: €906, November: €344, December: €601, January: €336, February: €256, March: €500, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rapallo is €169, up 5% year-over-year. By property size: 1-bedroom properties average €131/night, 2-bedroom properties average €167/night, 3-bedroom properties average €242/night, 4+ bedroom properties average €524/night. Rates peak in August and are lowest in February.

Guests in Rapallo book an average of 32 days in advance, down 25% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 32 days, 3-bedroom: 37 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rapallo Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 24%, occupancy fell 11%, average nightly rates increased 5%, and lead time decreased 25%. These metrics reflect a shift toward shorter booking windows and lower utilization, signaling increased pressure on yield management.

In Rapallo, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 14% higher occupancy than weekdays.