Florence
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Annual revenue (actual)
€44.3k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€209
12 mo avg
↑14%
from prior 12 mo
Lead time
45 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
€87
12 mo avg
↑12%
from prior 12 mo
Methodology note: Figures reflect Florence market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +€39,091 | — | — |
| Sauna | 🔒 8• (•%) | 🔒 +€3•••• (+••%) | 🔒 €8•••• | 🔒 €4•••• |
| Pool | 🔒 1••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Hot Tub | 🔒 2•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Air conditioning | 🔒 9••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Internet | 🔒 1•••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 8••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Barbecue | 🔒 1••• (••%) | 🔒 +€7••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Bicycles | 🔒 2•• (•%) | 🔒 +€6••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| TV | 🔒 9••• (••%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Parking | 🔒 6••• (••%) | 🔒 +€8•• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.5 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.6 nights)
Studio (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (€201)
3 bedrooms (€115)
2 bedrooms (€77)
1 bedroom (€56)
Studio (€49)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Over the 12 months ending September 2026, the Florence market averaged 12,675 active Airbnb and VRBO listings, down 4% from a year earlier and up 9% over two years.
An average Florence listing earns €38K/year. High-performing listings earn €92K, while low-performing listings earn €17K.
Average occupancy in Florence is 41%, producing RevPAR of €75 per available night.
4+ bedroom listings generate the highest average annual revenue in Florence, at €74K.
Rules vary across Florence. Florence: Strict. CIN registration mandatory, tourist tax collection required, historic center restrictions. Active enforcement with significant fines and platform cooperation. Siena: Strict. Regional registration (CIR code), tourist tax, historic center density limits. Active monitoring and enforcement. Pisa: Moderate. CIR registration required, tourist tax collection, some zone restrictions. Moderate enforcement, compliance checks increasing. San Gimignano: Strict. CIR mandatory, tourist tax, historic center caps, anti-overtourism measures. Active enforcement in medieval zone. Verify requirements for the property's jurisdiction.
The Florence Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 18%, suggesting demand is outpacing available supply.
RevPAR is highest in May and September; it is lowest in February and January.
The most common amenities are Heating (95%), Kitchen (95%), Internet (94%). The strongest positive revenue associations are Pool (+36%), Air Conditioning (+30%), Internet (+28%).
Average daily rate in Florence is €230, up 10% year-over-year. Rates peak in June and are lowest in February.
Guests in Florence book an average of 43 days in advance, down 2% from last year. Booking windows range from 41 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 10% higher than weekday occupancy.
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