Florence
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Overview
Annual Rev
€43.9k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€206
12 mo avg
↑12%
from prior 12 mo
Lead time
42 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
€82
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect Florence market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€58,181 | — | — |
| Gym | 🔒 1•• (•%) | 🔒 +€4•••• (+•••%) | 🔒 €8•••• | 🔒 €4•••• |
| Hot Tub | 🔒 3•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Pool | 🔒 1••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Air conditioning | 🔒 9••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 8••• (••%) | 🔒 +€8••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Barbecue | 🔒 1••• (•%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| EV Charger | 🔒 3•• (•%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
| Bicycles | 🔒 1•• (•%) | 🔒 +€1••• (+•%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.4 nights)
2 bedrooms (4.7 nights)
3 bedrooms (4.7 nights)
1 bedroom (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€200)
3 bedrooms (€113)
2 bedrooms (€77)
1 bedroom (€56)
Professional host share
Professionally managed (89%)
Independent hosts (11%)
Over the 12 months ending August 2026, the Florence market averaged 12,619 active Airbnb and VRBO listings, down 5% from a year earlier and up 9% over two years.
An average Florence listing earns €38K/year. High-performing listings earn €91K, while low-performing listings earn €17K.
Average occupancy in Florence is 40%, producing RevPAR of €71 per available night.
4+ bedroom listings generate the highest average annual revenue in Florence, at €74K.
Rules vary across Florence. Florence: Strict. CIN registration mandatory, tourist tax collection required, density limits in historic center. Active enforcement with fines and platform monitoring. Siena: Strict. Regional registration (CIR code), strict zoning in historic center, tourist tax required. Active enforcement especially in UNESCO zones. Pisa: Moderate. CIR registration required, tourist tax collection, some historic center restrictions. Moderate enforcement, many unlicensed rentals exist. San Gimignano: Strict. CIR mandatory, heavy restrictions in historic center, tourist tax. Active enforcement due to UNESCO status and overtourism concerns. Verify requirements for the property's jurisdiction.
The Florence Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 5%, suggesting demand is outpacing available supply.
RevPAR is highest in May and June; it is lowest in February and January.
The most common amenities are Internet (95%), Kitchen (95%), Heating (94%). The strongest positive revenue associations are Pool (+32%), Air Conditioning (+29%), Washing Machine (+23%).
Average daily rate in Florence is €228, up 9% year-over-year. Rates peak in June and are lowest in February.
Guests in Florence book an average of 42 days in advance, down 11% from last year. Booking windows range from 39 days for 1-bedroom listings to 53 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Sunday. Weekend occupancy is 10% higher than weekday occupancy.