Florence

As of May 2026, Florence, Siena, Pisa, San Gimignano have 12,594 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.

The average Airbnb or VRBO in Florence generates €35K per year. High-performing properties earn €86K/year, while low-performing properties earn €15K/year. This massive variance suggests that market success is heavily bifurcated, with top-tier assets capturing significantly higher value despite a broader trend of declining regional revenue.

Airbnb and VRBO can be profitable in Florence. Average annual revenue is €35K with 40% occupancy. High-performing properties earn up to €86K/year. The 40% occupancy rate highlights a competitive environment where only the most effective listings sustain high yield, reflecting a market where supply contraction has yet to stabilize overall earnings.

The average occupancy rate for Airbnbs and VRBOs in Florence is 40%. This occupancy level, combined with an average nightly rate of €217, results in a RevPAR (revenue per available room) of €61 per day.

4+ bedroom properties demonstrate the strongest performance in Florence, with annual revenue of €66K. These properties balance operating costs and rental demand most effectively in the Florence market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Florence area. Florence: Strict. CIN registration mandatory, tourist tax collection, recent density caps in historic center. Active enforcement with fines and platform monitoring. Siena: Strict. Regional registration required, strict zoning in historic center, owner must be present or use property manager. Active enforcement in tourist areas. Pisa: Moderate. CIN code required, tourist tax mandatory, some zoning restrictions. Moderate enforcement, focused on tax compliance. San Gimignano: Strict. Registration required, density limits in medieval center, strict preservation rules. Active enforcement to protect UNESCO status. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Florence Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that demand is currently weakening faster than inventory, creating a challenging environment for maintaining historical margins.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 40% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Florence listings include: Kitchen (90%), Air Conditioning (88%), Tv (78%), Washing Machine (76%), Heating (76%). Amenities that boost revenue the most include Pool, Air Conditioning, Washing Machine, with Pool properties earning approximately 35% more (€57K/year vs €42K/year).

Monthly estimated revenue per listing in Florence over the last 12 months: May: €2K, June: €2K, July: €2K, August: €2K, September: €2K, October: €2K, November: €1K, December: €2K, January: €1K, February: €926, March: €2K, April: €3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Florence is €217, up 4% year-over-year. By property size: 1-bedroom properties average €151/night, 2-bedroom properties average €218/night, 3-bedroom properties average €333/night, 4+ bedroom properties average €754/night. Rates peak in April and are lowest in February.

Guests in Florence book an average of 41 days in advance, down 25% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 43 days, 3-bedroom: 47 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Florence Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 23%, occupancy fell 14%, average nightly rates increased 4%, and lead time decreased 25%. These metrics indicate that guests are booking much closer to their travel dates while properties struggle to maintain previous occupancy levels.

In Florence, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 11% higher occupancy than weekdays.