Rome
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Overview
Annual Rev
€67.7k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
€233
12 mo avg
↑12%
from prior 12 mo
Lead time
43 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
€128
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Rome market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€51,562 | — | — |
| Ski | 🔒 5 (•%) | 🔒 +€3•••• (+••%) | 🔒 €9•••• | 🔒 €6•••• |
| Hot Tub | 🔒 5•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €7•••• | 🔒 €6•••• |
| Pool | 🔒 3• (•%) | 🔒 +€1•••• (+••%) | 🔒 €7•••• | 🔒 €6•••• |
| Barbecue | 🔒 8• (•%) | 🔒 +€1•••• (+••%) | 🔒 €7•••• | 🔒 €6•••• |
| Air conditioning | 🔒 1•••• (••%) | 🔒 +€7••• (+••%) | 🔒 €6•••• | 🔒 €5•••• |
| Washing Machine | 🔒 1•••• (••%) | 🔒 +€5••• (+••%) | 🔒 €6•••• | 🔒 €5•••• |
| Bicycles | 🔒 4• (•%) | 🔒 +€3••• (+•%) | 🔒 €6•••• | 🔒 €6•••• |
| Gym | 🔒 9• (•%) | 🔒 +€1••• (+•%) | 🔒 €6•••• | 🔒 €6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.1 nights)
2 bedrooms (4.1 nights)
3 bedrooms (3.7 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€153)
3 bedrooms (€100)
2 bedrooms (€76)
1 bedroom (€57)
Professional host share
Professionally managed (89%)
Independent hosts (11%)
Over the 12 months ending August 2026, the Rome market averaged 13,561 active Airbnb and VRBO listings, up 2% from a year earlier and up 26% over two years.
An average Rome listing earns €67K/year. High-performing listings earn €135K, while low-performing listings earn €29K.
Average occupancy in Rome is 54%, producing RevPAR of €130 per available night.
4+ bedroom listings generate the highest average annual revenue in Rome, at €170K.
Rules vary across Rome. Rome: Moderate. Registration with regional tourism authority (CIR code) mandatory, tourist tax collection required. No owner-occupancy rules or rental caps. Enforcement increasingly active since 2023 with fines for unregistered properties, though many hosts still operate informally. Police conduct spot checks in tourist areas. Verify requirements for the property's jurisdiction.
The Rome Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 2% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in May and April; it is lowest in January and February.
The most common amenities are Internet (99%), Air Conditioning (97%), Kitchen (96%). The strongest positive revenue associations are Air Conditioning (+17%), Washing Machine (+10%), TV (+9%).
Average daily rate in Rome is €265, up 7% year-over-year. Rates peak in May and are lowest in February.
Guests in Rome book an average of 44 days in advance, down 8% from last year. Booking windows range from 41 days for 1-bedroom listings to 55 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 18% higher than weekday occupancy.