Rome

As of May 2026, Rome has 13,119 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Rome generates €63K per year. High-performing properties earn €133K/year, while low-performing properties earn €26K/year. The stark revenue variance suggests that market saturation forces a bifurcation where only top-tier assets capture significant yield despite stagnant supply growth.

Airbnb and VRBO can be profitable in Rome. Average annual revenue is €63K with 54% occupancy. High-performing properties earn up to €133K/year. A 54% occupancy rate alongside declining annual revenues highlights a tightening market where operators must navigate reduced demand to maintain financial viability.

The average occupancy rate for Airbnbs and VRBOs in Rome is 54%. This occupancy level, combined with an average nightly rate of €256, results in a RevPAR (revenue per available room) of €118 per day.

4+ bedroom properties demonstrate the strongest performance in Rome, with annual revenue of €161K. These properties balance operating costs and rental demand most effectively in the Rome market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rome area. Rome: Moderate. CIN registration code mandatory (national requirement), tourist tax collection required. New regional rules limit non-residential STRs to 1 per owner, max 4 months/year for residential properties. Enforcement increasing with fines for unregistered properties, though many hosts still operate informally. Growing crackdown in historic center. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rome Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 8%. This indicates balanced supply-demand dynamics. This contraction in revenue despite stable supply levels points to a cooling market environment where pricing power is increasingly constrained.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 49% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Rome listings include: Air Conditioning (97%), Kitchen (93%), Tv (86%), Heating (78%), Washing Machine (72%). Amenities that boost revenue the most include Air Conditioning, Washing Machine, with Air Conditioning properties earning approximately 14% more (€60K/year vs €53K/year).

Monthly estimated revenue per listing in Rome over the last 12 months: May: €4K, June: €4K, July: €3K, August: €3K, September: €4K, October: €5K, November: €3K, December: €3K, January: €2K, February: €3K, March: €4K, April: €5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rome is €256, up 4% year-over-year. By property size: 1-bedroom properties average €192/night, 2-bedroom properties average €280/night, 3-bedroom properties average €415/night, 4+ bedroom properties average €774/night. Rates peak in April and are lowest in February.

Guests in Rome book an average of 43 days in advance, down 21% from last year. By property size: 1-bedroom: 40 days, 2-bedroom: 45 days, 3-bedroom: 49 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rome Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 8%, occupancy fell 4%, average nightly rates increased 4%, and lead time decreased 21%. The shift toward shorter lead times and rising rates suggests a move toward last-minute booking patterns that pressure overall occupancy.

In Rome, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 20% higher occupancy than weekdays.