Bologna

As of May 2026, Bologna, Modena, Ferrara have 2,951 active Airbnb and VRBO listings. This represents a 19% decrease from the previous year.

The average Airbnb or VRBO in Bologna generates €34K per year. High-performing properties earn €76K/year, while low-performing properties earn €13K/year. The substantial variance between top and bottom performers suggests that revenue concentration is driven by specific asset positioning rather than broad market demand, as shrinking supply fails to lift average earnings significantly.

Airbnb and VRBO can be profitable in Bologna. Average annual revenue is €34K with 46% occupancy. High-performing properties earn up to €76K/year. This wide gap highlights a market where profitability is highly sensitive to listing-specific execution, even as total supply contractions provide a baseline level of support for existing operators.

The average occupancy rate for Airbnbs and VRBOs in Bologna is 46%. This occupancy level, combined with an average nightly rate of €180, results in a RevPAR (revenue per available room) of €65 per day.

4+ bedroom properties demonstrate the strongest performance in Bologna, with annual revenue of €62K. These properties balance operating costs and rental demand most effectively in the Bologna market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Bologna area. Bologna: Moderate. Registration with regional system (RTA) required, tourist tax collection mandatory. Building permission needed for rentals. Moderate enforcement in city center, lighter in periphery. Modena: Moderate. Regional registration (RTA) required, SCIA communication to municipality, tourist tax collection. Standard enforcement of registration requirements. Ferrara: Moderate. Regional registration (RTA) mandatory, SCIA filing required, tourist tax collection. Enforcement focuses on tax compliance and registration verification. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Bologna Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 19% year-over-year, while RevPAR has increased 2%. This indicates balanced supply-demand dynamics. The reduction in inventory combined with modest revenue growth suggests that the market is stabilizing as less competitive units exit the pool.

Launch around January, 2-3 months before peak spring season (April peaks). This pre-peak timing lets you build reviews when competition is 43% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-January) when gaining traction is harder.

The most common amenities in Bologna listings include: Kitchen (93%), Air Conditioning (92%), Tv (88%), Heating (83%), Washing Machine (80%). Amenities that boost revenue the most include Internet, Air Conditioning, Pets Allowed, with Internet properties earning approximately 15% more (€40K/year vs €35K/year).

Monthly estimated revenue per listing in Bologna over the last 12 months: May: €2K, June: €2K, July: €1K, August: €1K, September: €2K, October: €2K, November: €2K, December: €2K, January: €1K, February: €1K, March: €3K, April: €3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Bologna is €180, up 19% year-over-year. By property size: 1-bedroom properties average €155/night, 2-bedroom properties average €212/night, 3-bedroom properties average €307/night, 4+ bedroom properties average €512/night. Rates peak in March and are lowest in February.

Guests in Bologna book an average of 36 days in advance, down 21% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 38 days, 3-bedroom: 43 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Bologna Airbnb and VRBO market has seen the following changes: supply declined 19%, revenue per listing increased 2%, occupancy fell 6%, average nightly rates increased 19%, and lead time decreased 21%. These metrics point to a shift toward higher-priced, shorter-notice bookings, signaling that the market is increasingly reliant on last-minute demand.

In Bologna, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 27% higher occupancy than weekdays.