Asti

As of June 2026, Asti, Alba, Alessandria, Turin have 3,087 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Asti generates €16K per year. High-performing properties earn €49K/year, while low-performing properties earn €7K/year. The massive delta between top and bottom performers suggests that revenue outcomes are heavily bifurcated, likely driven by specific listing positioning rather than broad market trends.

Airbnb and VRBO can be profitable in Asti. Average annual revenue is €16K with 28% occupancy. High-performing properties earn up to €49K/year. A 28% occupancy rate indicates that average units face significant idle time, highlighting that profitability is concentrated in a limited segment of the market.

The average occupancy rate for Airbnbs and VRBOs in Asti is 28%. This occupancy level, combined with an average nightly rate of €178, results in a RevPAR (revenue per available room) of €29 per day.

4+ bedroom properties demonstrate the strongest performance in Asti, with annual revenue of €42K. These properties balance operating costs and rental demand most effectively in the Asti market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Asti area. Asti: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard enforcement through tax audits. Alba: Moderate. CIR registration, tourist tax, safety compliance required. Moderate enforcement via tax authorities. Alessandria: Moderate. Piedmont CIR registration mandatory, tourist tax collection. Standard regional enforcement. Turin: Moderate. CIR code required, tourist tax, SCIA notification to municipality. Growing enforcement through online platform monitoring and tax checks. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Asti Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The synchronized contraction in both inventory and revenue suggests a market currently adjusting to reduced overall travel demand.

Launch around April, 2-3 months before peak fall season (July peaks). This pre-peak timing lets you build reviews when competition is -61% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Asti listings include: Kitchen (92%), Heating (80%), Tv (77%), Washing Machine (74%), Air Conditioning (63%). Amenities that boost revenue the most include Pool, Ev Charger, Bbq, with Pool properties earning approximately 135% more (€57K/year vs €24K/year).

Monthly estimated revenue per listing in Asti over the last 12 months: May: €892, June: €1K, July: €1K, August: €1K, September: €996, October: €1K, November: €928, December: €870, January: €543, February: €405, March: €574, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Asti is €178, up 22% year-over-year. By property size: 1-bedroom properties average €124/night, 2-bedroom properties average €149/night, 3-bedroom properties average €240/night, 4+ bedroom properties average €580/night. Rates peak in July and are lowest in January.

Guests in Asti book an average of 32 days in advance, down 25% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 37 days, 4+ bedroom: 44 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Asti Airbnb and VRBO market has seen: supply declined 13%, revenue decreased 9%, occupancy fell 7%, nightly rates increased 22%, and lead time decreased 25%. This shift toward higher rates despite lower occupancy and shorter booking windows reflects a market moving toward more spontaneous, premium-focused demand.

In Asti, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 27% higher occupancy than weekdays.