Varzi
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Annual revenue (actual)
€18.2k
12 mo avg
↑74%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↑11%
from prior 12 mo
Avg daily rate
€129
12 mo avg
↑73%
from prior 12 mo
Lead time
27 days
12 mo avg
↑5 days
from prior 12 mo
Revpar
€31
12 mo avg
↑91%
from prior 12 mo
Methodology note: Figures reflect Varzi market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +€66,880 | — | — |
| Pool | 🔒 2• (••%) | 🔒 +€4•••• (+•••%) | 🔒 €6•••• | 🔒 €2•••• |
| Barbecue | 🔒 5• (••%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| Heating | 🔒 9• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Parking | 🔒 1•• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 6• (••%) | 🔒 +€7••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 9• (••%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Internet | 🔒 1•• (••%) | 🔒 +€4••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.2 nights)
2 bedrooms (5.0 nights)
4+ bedrooms (4.6 nights)
1 bedroom (4.5 nights)
Studio (2.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€48)
1 bedroom (€20)
Studio (€0)
2 bedrooms (€0)
3 bedrooms (€0)
Professional host share
Independent hosts (69%)
Professionally managed (31%)
Over the 12 months ending September 2026, the Varzi market averaged 223 active Airbnb and VRBO listings, down 15% from a year earlier and down 19% over two years.
An average Varzi listing earns €16K/year. High-performing listings earn €39K, while low-performing listings earn €6K.
Average occupancy in Varzi is 34%, producing RevPAR of €29 per available night.
4+ bedroom listings generate the highest average annual revenue in Varzi, at €43K.
Rules vary across Varzi. Varzi: Lenient. Regional tourist registration (SCIA) required through Lombardy system. No occupancy rules or rental caps. Minimal enforcement in small mountain comune. Voghera: Lenient. Regional tourist registration required, CIR code mandatory. No owner-occupancy or density limits. Light enforcement, mostly tax-focused. Casteggio: Lenient. Standard Lombardy registration (SCIA/CIR) required. No specific STR restrictions or caps. Limited enforcement in small wine town, compliance largely voluntary. Verify requirements for the property's jurisdiction.
The Varzi Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 15% year-over-year, while RevPAR has increased 60%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (97%), Parking (87%), Internet (86%). The strongest positive revenue associations are Ev Charger (+232%), Pool (+163%), Bbq (+86%).
Average daily rate in Varzi is €148, up 22% year-over-year. Rates peak in August and are lowest in January.
Guests in Varzi book an average of 27 days in advance, down 5% from last year. Booking windows range from 25 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 23% higher than weekday occupancy.
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