Varzi

As of June 2026, Varzi, Voghera, Casteggio have 228 active Airbnb and VRBO listings. This represents a 17% decrease from the previous year.

The average Airbnb or VRBO in Varzi generates €13K per year. High-performing properties earn €35K/year, while low-performing properties earn €4K/year. Supply contracted significantly year-over-year while revenue grew, indicating tightening inventory supporting pricing power. However, the 31% occupancy rate and wide performance spread suggest highly uneven market conditions where property-level factors create substantial outcome variance.

Airbnb and VRBO can be profitable in Varzi. Average annual revenue is €13K with 31% occupancy. High-performing properties earn up to €35K/year. Declining supply paired with rising revenue suggests tightening market conditions, though the significant gap between average and top performers indicates substantial performance variance within the market.

The average occupancy rate for Airbnbs and VRBOs in Varzi is 31%. This occupancy level, combined with an average nightly rate of €138, results in a RevPAR (revenue per available room) of €23 per day.

4+ bedroom properties demonstrate the strongest performance in Varzi, with annual revenue of €33K. These properties balance operating costs and rental demand most effectively in the Varzi market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Varzi area. I don't have reliable, current data on short-term rental regulations or enforcement reality for these specific Italian municipalities (Varzi, Voghera, and Casteggio in Lombardy's Pavia province). Italian STR rules vary by region and municipality. These smaller cities likely follow Lombardy regional requirements (registration, safety standards), but local ordinances and actual enforcement levels would require verification from municipal sources or local property management professionals familiar with on-the-ground compliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Varzi Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 17% year-over-year, while RevPAR has increased 14%. This indicates healthy demand growth outpacing supply. The wide gap between average revenue ($12,743) and peak performance ($35,474) suggests significant performance variance, while 31% occupancy indicates substantial pricing power for differentiated properties in this supply-constrained environment.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 12% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Varzi listings include: Kitchen (91%), Heating (86%), Tv (85%), Washing Machine (77%), Air Conditioning (63%). Amenities that boost revenue the most include Ev Charger, Pool, Bbq, with Ev Charger properties earning approximately 366% more (€112K/year vs €24K/year).

Monthly estimated revenue per listing in Varzi over the last 12 months: May: €673, June: €781, July: €908, August: €1K, September: €731, October: €635, November: €580, December: €735, January: €421, February: €436, March: €535, April: €894. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Varzi is €138, up 26% year-over-year. By property size: 1-bedroom properties average €98/night, 2-bedroom properties average €127/night, 3-bedroom properties average €156/night, 4+ bedroom properties average €440/night. Rates peak in August and are lowest in January.

Guests in Varzi book an average of 28 days in advance, down 7% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 26 days, 3-bedroom: 29 days, 4+ bedroom: 46 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Varzi Airbnb and VRBO market has seen the following changes: supply declined 17%, revenue per listing increased 14%, occupancy rose 4%, average nightly rates increased 26%, and lead time decreased 7%. The supply contraction outpacing occupancy gains suggests tightening availability is driving rate appreciation, while the substantial revenue spread between top and average performers indicates uneven market positioning among hosts.

In Varzi, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Thursday. Weekends show 17% higher occupancy than weekdays.