Varzi
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Overview
Annual Rev
€17.5k
12 mo avg
↑162%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↑20%
from prior 12 mo
Avg daily rate
€125
12 mo avg
↑132%
from prior 12 mo
Lead time
27 days
12 mo avg
↑11 days
from prior 12 mo
Revpar
€29
12 mo avg
↑171%
from prior 12 mo
Methodology note: Figures reflect Varzi market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | — | +€73,449 | — | — |
| Pool | 🔒 2• (••%) | 🔒 +€3•••• (+•••%) | 🔒 €6•••• | 🔒 €2•••• |
| Barbecue | 🔒 4• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Heating | 🔒 9• (••%) | 🔒 +€1•••• (+•••%) | 🔒 €3•••• | 🔒 €1•••• |
| Washing Machine | 🔒 8• (••%) | 🔒 +€1•••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 5• (••%) | 🔒 +€8••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Parking | 🔒 9• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.5 nights)
3 bedrooms (5.3 nights)
2 bedrooms (5.0 nights)
1 bedroom (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (€48)
1 bedroom (€20)
2 bedrooms (€0)
3 bedrooms (€0)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Over the 12 months ending August 2026, the Varzi market averaged 221 active Airbnb and VRBO listings, down 16% from a year earlier and down 20% over two years.
An average Varzi listing earns €16K/year. High-performing listings earn €39K, while low-performing listings earn €6K.
Average occupancy in Varzi is 33%, producing RevPAR of €28 per available night.
4+ bedroom listings generate the highest average annual revenue in Varzi, at €42K.
Rules vary across Varzi. I don't have reliable, current information about short-term rental regulations or enforcement realities for these specific smaller Italian municipalities (Varzi, Broni, and Casteggio in Lombardy's Pavia province). Italian STR rules vary significantly by municipality. To get accurate information, I'd recommend: - Contacting each comune's ufficio turistico directly - Checking regional Lombardy tourism regulations - Consulting local property management companies familiar with actual enforcement Verify requirements for the property's jurisdiction.
The Varzi Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 16% year-over-year, while RevPAR has increased 53%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Kitchen (96%), Internet (90%), Heating (85%). The strongest positive revenue associations are Ev Charger (+261%), Pool (+173%), Heating (+151%).
Average daily rate in Varzi is €146, up 23% year-over-year. Rates peak in August and are lowest in January.
Guests in Varzi book an average of 27 days in advance, down 8% from last year. Booking windows range from 24 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 21% higher than weekday occupancy.