Milan
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Overview
Annual Rev
€40.2k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
€171
12 mo avg
↑16%
from prior 12 mo
Lead time
32 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
€80
12 mo avg
↓3%
from prior 12 mo
Methodology note: Figures reflect Milan market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€18,341 | — | — |
| Pool | 🔒 5• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Sauna | 🔒 3• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Air conditioning | 🔒 1•••• (••%) | 🔒 +€9••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Gym | 🔒 1•• (•%) | 🔒 +€6••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| EV Charger | 🔒 2•• (•%) | 🔒 +€4••• (+••%) | 🔒 €4•••• | 🔒 €3•••• |
| Washing Machine | 🔒 1•••• (••%) | 🔒 +€2••• (+•%) | 🔒 €4•••• | 🔒 €3•••• |
| TV | 🔒 1•••• (••%) | 🔒 +€1••• (+•%) | 🔒 €4•••• | 🔒 €3•••• |
| Internet | 🔒 8••• (••%) | 🔒 +€1•• (+•%) | 🔒 €4•••• | 🔒 €3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.2 nights)
2 bedrooms (4.0 nights)
3 bedrooms (3.7 nights)
4+ bedrooms (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (€132)
3 bedrooms (€103)
2 bedrooms (€71)
1 bedroom (€53)
Professional host share
Professionally managed (91%)
Independent hosts (9%)
Over the 12 months ending August 2026, the Milan market averaged 13,083 active Airbnb and VRBO listings, down 6% from a year earlier and up 25% over two years.
An average Milan listing earns €37K/year. High-performing listings earn €86K, while low-performing listings earn €15K.
Average occupancy in Milan is 44%, producing RevPAR of €74 per available night.
4+ bedroom listings generate the highest average annual revenue in Milan, at €108K.
Rules vary across Milan. Milan: Moderate. Regional registration (CIR code) mandatory, tourist tax collection required. Police ID reporting within 24hrs. Growing enforcement with fines for non-compliance. Bergamo: Moderate. Regional CIR registration required, tourist tax collection, guest reporting to police. Enforcement increasing, particularly in historic center. Monza: Moderate. Lombardy CIR code mandatory, tax collection and guest ID reporting required. Standard enforcement, penalties for operating without registration. Verify requirements for the property's jurisdiction.
The Milan Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in April and February; it is lowest in August and January.
The most common amenities are Internet (97%), Heating (96%), Kitchen (96%). The strongest positive revenue associations are Air Conditioning (+33%), Internet (+23%), TV (+14%).
Average daily rate in Milan is €198, up 17% year-over-year. Rates peak in February and are lowest in August.
Guests in Milan book an average of 31 days in advance, down 10% from last year. Booking windows range from 30 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 19% higher than weekday occupancy.