Milan

As of May 2026, Milan, Bergamo, Monza have 12,559 active Airbnb and VRBO listings. This represents a 16% decrease from the previous year.

The average Airbnb or VRBO in Milan generates €36K per year. High-performing properties earn €90K/year, while low-performing properties earn €14K/year. The substantial variance between top and bottom performers suggests that revenue outcomes are heavily stratified, likely driven by specific asset positioning in a market where total supply is currently contracting.

Airbnb and VRBO can be profitable in Milan. Average annual revenue is €36K with 44% occupancy. High-performing properties earn up to €90K/year. A 44% occupancy rate alongside rising revenue per listing points to a market where pricing power is increasing despite broader supply consolidation.

The average occupancy rate for Airbnbs and VRBOs in Milan is 44%. This occupancy level, combined with an average nightly rate of €194, results in a RevPAR (revenue per available room) of €69 per day.

4+ bedroom properties demonstrate the strongest performance in Milan, with annual revenue of €107K. These properties balance operating costs and rental demand most effectively in the Milan market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Milan area. Milan: Moderate. Regional registration (CIR code) mandatory, tourist tax collection required. Police ID verification within 24hrs. Growing enforcement with fines for unregistered units. Bergamo: Moderate. Regional CIR registration required, tourist tax collection, guest reporting to police. Enforcement increasing but many operate informally. Monza: Moderate. Lombardy CIR code mandatory, tax collection, police notification required. Standard enforcement, some unregistered hosts persist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Milan Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 16% year-over-year, while RevPAR has increased 6%. This indicates healthy demand growth outpacing supply. This tightening environment suggests that remaining listings are capturing a larger share of consistent market interest.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (July-August) when gaining traction is harder.

The most common amenities in Milan listings include: Kitchen (94%), Air Conditioning (93%), Tv (87%), Heating (86%), Washing Machine (84%). Amenities that boost revenue the most include Air Conditioning, Tv, Washing Machine, with Air Conditioning properties earning approximately 29% more (€41K/year vs €31K/year).

Monthly estimated revenue per listing in Milan over the last 12 months: May: €2K, June: €2K, July: €2K, August: €1K, September: €2K, October: €2K, November: €2K, December: €2K, January: €1K, February: €3K, March: €2K, April: €3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Milan is €194, up 18% year-over-year. By property size: 1-bedroom properties average €163/night, 2-bedroom properties average €253/night, 3-bedroom properties average €413/night, 4+ bedroom properties average €652/night. Rates peak in February and are lowest in August.

Guests in Milan book an average of 31 days in advance, down 18% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 34 days, 3-bedroom: 38 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Milan Airbnb and VRBO market has seen the following changes: supply declined 16%, revenue per listing increased 6%, occupancy fell 6%, average nightly rates increased 18%, and lead time decreased 18%. These shifts reflect a move toward higher-priced, shorter-booking-window stays, indicating a preference for premium, last-minute travel segments.

In Milan, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Thursday. Weekends show 20% higher occupancy than weekdays.