Varese

As of June 2026, Varese, Lugano, Como have 1,431 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Varese generates €17K per year. High-performing properties earn €41K/year, while low-performing properties earn €8K/year. This significant performance gap highlights that even with a shrinking supply, revenue potential remains heavily polarized between top-tier listings and the broader market average.

Airbnb and VRBO can be profitable in Varese. Average annual revenue is €17K with 34% occupancy. High-performing properties earn up to €41K/year. The delta between average and high-performing revenue suggests that market returns are highly sensitive to property-specific factors rather than relying on baseline demand.

The average occupancy rate for Airbnbs and VRBOs in Varese is 34%. This occupancy level, combined with an average nightly rate of €145, results in a RevPAR (revenue per available room) of €29 per day.

4+ bedroom properties demonstrate the strongest performance in Varese, with annual revenue of €34K. These properties balance operating costs and rental demand most effectively in the Varese market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Varese area. Varese: Moderate. Regional registration (CIR code) mandatory, tourist tax collection required. Standard Italian STR rules apply. Moderate enforcement through tax authorities. Lugano: Lenient. Simple tourist accommodation registration, basic safety standards. Minimal restrictions, light enforcement in practice. Como: Moderate. CIR registration required, tourist tax mandatory, zoning compliance needed. Enforcement increasing due to overtourism concerns but still moderate overall. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Varese Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics, where the reduction in inventory has not prevented a notable contraction in per-property revenue performance.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -49% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Varese listings include: Kitchen (91%), Tv (83%), Washing Machine (80%), Heating (75%), Air Conditioning (55%). Amenities that boost revenue the most include Hot Tub, Pool, Washing Machine, with Hot Tub properties earning approximately 125% more (€54K/year vs €24K/year).

Monthly estimated revenue per listing in Varese over the last 12 months: May: €875, June: €1K, July: €1K, August: €1K, September: €1K, October: €828, November: €525, December: €729, January: €450, February: €499, March: €623, April: €1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Varese is €145, up 12% year-over-year. By property size: 1-bedroom properties average €114/night, 2-bedroom properties average €148/night, 3-bedroom properties average €228/night, 4+ bedroom properties average €513/night. Rates peak in August and are lowest in November.

Guests in Varese book an average of 29 days in advance, down 29% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 31 days, 3-bedroom: 33 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Varese Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 23%, occupancy fell 10%, average nightly rates increased 12%, and lead time decreased 29%. These metrics suggest a shift toward last-minute booking behavior despite upward pressure on nightly pricing.

In Varese, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 11% higher occupancy than weekdays.