Varese
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Overview
Annual Rev
€22.1k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
€138
12 mo avg
↑19%
from prior 12 mo
Lead time
30 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
€39
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Varese market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +€27,126 | — | — |
| Pool | 🔒 1•• (••%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +€6••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Bicycles | 🔒 4• (•%) | 🔒 +€5••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Washing Machine | 🔒 8•• (••%) | 🔒 +€5••• (+••%) | 🔒 €2•••• | 🔒 €2•••• |
| Gym | 🔒 2• (•%) | 🔒 +€4••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| Air conditioning | 🔒 5•• (••%) | 🔒 +€3••• (+••%) | 🔒 €3•••• | 🔒 €2•••• |
| TV | 🔒 8•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +€1••• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +€1•• (+•%) | 🔒 €2•••• | 🔒 €2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.3 nights)
4+ bedrooms (6.2 nights)
1 bedroom (5.5 nights)
3 bedrooms (5.4 nights)
Cleaning fee by bedroom
4+ bedrooms (€247)
3 bedrooms (€115)
2 bedrooms (€85)
1 bedroom (€51)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Over the 12 months ending August 2026, the Varese market averaged 1,457 active Airbnb and VRBO listings, down 4% from a year earlier and up 50% over two years.
An average Varese listing earns €20K/year. High-performing listings earn €46K, while low-performing listings earn €10K.
Average occupancy in Varese is 34%, producing RevPAR of €36 per available night.
4+ bedroom listings generate the highest average annual revenue in Varese, at €44K.
Rules vary across Varese. Varese: Moderate. Regional registration (CIR code) required, tourist tax collection mandatory. Standard Italian STR framework. Moderate enforcement through tax authorities. Lugano: Lenient. Simple registration with tourism office, basic safety standards. Minimal enforcement, market-driven approach typical of Swiss cantons. Como: Moderate. CIR registration mandatory, tourist tax collection, basic safety compliance. Enforcement varies but increasing due to overtourism concerns in lake areas. Verify requirements for the property's jurisdiction.
The Varese Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 17%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Kitchen (94%), Internet (94%), Heating (91%). The strongest positive revenue associations are Hot Tub (+122%), Pool (+73%), Ev Charger (+57%).
Average daily rate in Varese is €154, up 18% year-over-year. Rates peak in July and are lowest in November.
Guests in Varese book an average of 30 days in advance, down 12% from last year. Booking windows range from 27 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 12% higher than weekday occupancy.