39 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated August 17, 2026
Santa Rosa Beach is the top Florida short-term rental market across Airbnb and Vrbo by gross yield, with 31.2% gross yield, $118,567 in average annual revenue, and 4,035 active listings.
Top gross yield
31.2%
Santa Rosa Beach
Median gross yield
12.3%
39 markets with yield data
Median annual revenue
$50.1K
Average listing revenue
Tracked markets
39
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
For short-term rental investors targeting Santa Rosa Beach, Florida, the market offers a strong annual revenue of $87,861 and an impressive gross yield of 23.2%, driven by a high average daily rate of $551. However, buyers must navigate intense competition from 3,866 active listings and a relatively low occupancy rate of just 39%, which demands strategic pricing to ensure profitability.
Yield
31.2%
Revenue
$118.6K
Listings
4,035
#2
In Cape San Blans, short-term rental properties command a high average daily rate of $419, resulting in $55,100 in annual revenue. However, with 1,721 active listings, investors face significant competition and must optimize their marketing to overcome a 32% occupancy rate and capture a 14.8% gross yield.
Yield
18.7%
Revenue
$70.3K
Listings
1,824
#3
Pensacola offers a strong short-term rental opportunity with an annual revenue of $44,501 and a healthy 41% occupancy rate. While the 16.1% gross yield is attractive, investors must stand out among 2,759 active listings to consistently command the market's $240 average daily rate.
Yield
17.7%
Revenue
$49.2K
Listings
2,861
#4
In Fort Walton, short-term rental properties generate a strong annual revenue of $50,889, supported by a 14.4% gross yield and a $281 average daily rate. However, investors face stiff competition with 3,259 active listings, which contributes to a moderate 39% occupancy rate that requires active guest acquisition strategies.
Yield
17.1%
Revenue
$61.1K
Listings
3,180
#5
In Panama City Beach, short-term rental investors can capitalize on a healthy 13.8% gross yield and a substantial annual revenue of $57,512. However, with a massive pool of 17,066 active listings, competition is fierce, and the low 37% occupancy rate highlights the need to optimize the $342 average daily rate to stand out.
Yield
16.2%
Revenue
$68.6K
Listings
17,555
#6
In the Bradenton-Sarasota short-term rental market, investors can achieve a strong annual revenue of $69,606 and an impressive average daily rate of $449. However, with a massive inventory of 9,313 active listings, standing out is essential to secure the 12.9% gross yield and overcome the moderate 41% occupancy rate.
Yield
15.5%
Revenue
$83.8K
Listings
9,847
#7
The Walt Disney World (South) market generates a strong annual revenue of $46,042, supported by a 14.1% gross yield and a $291 average daily rate. However, with a massive 19,799 active listings, investors face intense competition, making a 40% occupancy rate the standard that operators must work hard to exceed.
Yield
14.8%
Revenue
$48.5K
Listings
17,812
#8
Investing in Kissimmee yields a respectable 13.6% gross return and an annual revenue of $45,247. While the 40% occupancy rate is relatively stable, investors face significant competition from 5,270 active listings, meaning properties must be priced competitively around the $280 average daily rate to maintain steady performance.
Yield
14.7%
Revenue
$49.0K
Listings
5,525
#9
The Navarre short-term rental market delivers a strong annual revenue of $64,933 and a solid 12.9% gross yield for prospective buyers. To maximize returns across the 3,701 active listings, operators must focus on pricing strategies that elevate the current 41% occupancy rate and leverage the high $363 average daily rate.
Yield
14.6%
Revenue
$73.6K
Listings
3,864
#10
St. Augustine represents an attractive option for short-term rental investors, generating $50,290 in annual revenue and a 13.6% gross yield. However, with 4,317 active listings competing for guests, maintaining the 40% occupancy rate requires a strategic approach to pricing around the market's $312 average daily rate.
Yield
14.5%
Revenue
$54.0K
Listings
4,582
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Santa Rosa Beach | 31.2% | $118,567 | $9,881 | $578 | 44% | 4,035 | $380,025 |
| #2 | Cape San Blans | 18.7% | $70,289 | $5,857 | $409 | 38% | 1,824 | $376,776 |
| #3 | Pensacola | 17.7% | $49,172 | $4,098 | $226 | 45% | 2,861 | $277,352 |
| #4 | Fort Walton | 17.1% | $61,126 | $5,094 | $291 | 40% | 3,180 | $356,925 |
| #5 | Panama City Beach | 16.2% | $68,603 | $5,717 | $330 | 40% | 17,555 | $422,611 |
| #6 | Bradenton-Sarasota | 15.5% | $83,772 | $6,981 | $413 | 49% | 9,847 | $541,103 |
| #7 | Walt Disney World (South) | 14.8% | $48,468 | $4,039 | $273 | 44% | 17,812 | $327,026 |
| #8 | Kissimmee | 14.7% | $49,034 | $4,086 | $270 | 44% | 5,525 | $332,889 |
| #9 | Navarre | 14.6% | $73,587 | $6,132 | $358 | 43% | 3,864 | $504,850 |
| #10 | St. Augustine | 14.5% | $53,970 | $4,497 | $280 | 44% | 4,582 | $372,654 |
| #11 | Hialeah - Miramar | 13.9% | $60,331 | $5,028 | $300 | 46% | 4,202 | $434,647 |
| #12 | Miami Beach | 13.8% | $97,287 | $8,107 | $396 | 51% | 3,532 | $703,834 |
| #13 | Daytona Beach | 13.8% | $43,223 | $3,602 | $265 | 39% | 5,041 | $313,221 |
| #14 | Amelia Island | 13.6% | $68,534 | $5,711 | $356 | 45% | 1,591 | $503,377 |
| #15 | Tallahassee | 13.1% | $32,614 | $2,718 | $223 | 35% | 824 | $249,129 |
| #16 | Fort Lauderdale | 13.0% | $64,217 | $5,351 | $290 | 51% | 8,498 | $492,989 |
| #17 | Jacksonville | 12.8% | $44,052 | $3,671 | $214 | 47% | 3,040 | $342,826 |
| #18 | Cape Coral | 12.7% | $48,182 | $4,015 | $312 | 38% | 5,976 | $378,711 |
| #19 | Tampa | 12.7% | $51,413 | $4,284 | $265 | 46% | 15,488 | $405,955 |
| #20 | Crestview | 12.3% | $26,042 | $2,170 | $195 | 33% | 87 | $211,429 |
| #21 | Destin | 12.3% | $78,540 | $6,545 | $367 | 42% | 12,403 | $640,546 |
| #22 | Palm Beach | 12.2% | $67,569 | $5,631 | $322 | 50% | 4,246 | $553,741 |
| #23 | Palm Bay | 12.2% | $50,134 | $4,178 | $250 | 48% | 3,767 | $412,378 |
| #24 | Spring Hill | 11.7% | $34,594 | $2,883 | $210 | 39% | 1,580 | $294,528 |
| #25 | Florida Keys | 11.4% | $108,957 | $9,080 | $548 | 48% | 4,367 | $952,332 |
| #26 | Port St. Lucie | 11.4% | $41,306 | $3,442 | $239 | 45% | 1,758 | $362,625 |
| #27 | Walt Disney World (North) | 11.0% | $61,279 | $5,107 | $266 | 52% | 4,805 | $555,419 |
| #28 | Gainesville | 11.0% | $31,972 | $2,664 | $193 | 38% | 1,081 | $290,036 |
| #29 | Lakeland-Winter Haven | 11.0% | $29,863 | $2,489 | $179 | 41% | 1,154 | $272,466 |
| #30 | Steinhatchee | 10.6% | $22,427 | $1,869 | $270 | 20% | 66 | $212,414 |
| #31 | Orlando | 10.5% | $42,837 | $3,570 | $201 | 50% | 5,300 | $407,274 |
| #32 | Cedar Key | 10.1% | $28,740 | $2,395 | $197 | 36% | 225 | $284,574 |
| #33 | Ocala | 9.5% | $28,279 | $2,357 | $188 | 39% | 1,493 | $299,210 |
| #34 | Naples | 9.1% | $57,594 | $4,799 | $377 | 39% | 3,448 | $633,458 |
| #35 | Deltona | 8.9% | $30,065 | $2,505 | $188 | 39% | 415 | $338,864 |
| #36 | Everglades | 8.7% | $52,735 | $4,395 | $262 | 45% | 966 | $603,793 |
| #37 | Punta Gorda | 8.7% | $26,174 | $2,181 | $213 | 34% | 910 | $300,138 |
| #38 | Rotonda West | 7.3% | $41,865 | $3,489 | $274 | 39% | 1,738 | $573,674 |
| #39 | Miami | 6.7% | $65,441 | $5,453 | $278 | 54% | 6,160 | $979,091 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.