Lakeland-winter Haven, FL
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Overview
Annual Rev
$29.9k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$179
12 mo avg
↑18%
from prior 12 mo
Lead time
28 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$57
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Lakeland-winter Haven market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +14% $4,181/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (8.7 nights)
2 bedrooms (8.0 nights)
3 bedrooms (6.1 nights)
4+ bedrooms (5.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($236)
3 bedrooms ($150)
2 bedrooms ($103)
1 bedroom ($65)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Housing market signals
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Over the 12 months ending August 2026, the Lakeland-Winter Haven market averaged 1,681 active Airbnb and VRBO listings, up 12% from a year earlier and up 83% over two years.
An average Lakeland-Winter Haven listing earns $29K/year. High-performing listings earn $59K, while low-performing listings earn $9K.
Median Lakeland-Winter Haven home prices by size are 1-bedroom $102K, 2-bedroom $173K, 3-bedroom $288K, and 4+ bedroom $345K.
Average gross yield is 11%, reaching 22% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Lakeland-Winter Haven is 35%, producing RevPAR of $58 per available night.
4+ bedroom listings have the highest average gross yield at 15%. They average $55K/year in revenue against a $345K median purchase price.
Rules vary across Lakeland-Winter Haven. Lakeland: Moderate. Business tax receipt required, zoning restrictions apply. Some enforcement through complaints. Winter Haven: Lenient. Business tax receipt needed, minimal regulations. Light enforcement, many unlicensed operators. Kissimmee: Lenient. Tourist development tax registration required. Limited active enforcement despite regulations. Davenport: Lenient. Business tax receipt and state registration required. Minimal enforcement, STRs widespread in resort communities. Verify requirements for the property's jurisdiction.
The Lakeland-Winter Haven Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in March and April; it is lowest in September and October.
The most common amenities are Air Conditioning (100%), TV (98%), Internet (97%). The strongest positive revenue associations are Washing Machine (+77%), Hot Tub (+58%), Pool (+43%).
Average daily rate in Lakeland-Winter Haven is $210, up 21% year-over-year. Rates peak in March and are lowest in September.
Guests in Lakeland-Winter Haven book an average of 29 days in advance. Booking windows range from 23 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 33% higher than weekday occupancy.