Lakeland-winter Haven, FL
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Annual revenue (actual)
$27.7k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$178
12 mo avg
↑14%
from prior 12 mo
Gross yield
10.3%
Current potential
↑0.1 pts
vs prior-year prices
Lead time
29 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$57
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Lakeland-winter Haven market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Central Lakeland | $27.2K 258 listings | 13.6% 258 listings |
| Winter Haven & Auburndale | $31.5K 230 listings | 13.5% 230 listings |
| South Polk & Hardee | $25.4K 33 listings | 13.4% 33 listings |
| Sebring & Avon Park | $24.9K 139 listings | 12.6% 139 listings |
| Lake Wales & East Polk | $27.9K 38 listings | 11.4% 38 listings |
Data as of 2026-09-30
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +12% $3,324/yr |
| Hot Tub | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (8.6 nights)
2 bedrooms (7.2 nights)
1 bedroom (7.0 nights)
3 bedrooms (5.8 nights)
4+ bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms ($226)
3 bedrooms ($149)
2 bedrooms ($102)
1 bedroom ($68)
Studio ($67)
Professional host share
Independent hosts (52%)
Professionally managed (48%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Lakeland-winter Haven going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Lakeland-Winter Haven market averaged 1,696 active Airbnb and VRBO listings, up 12% from a year earlier and up 84% over two years.
An average Lakeland-Winter Haven listing earns $28K/year. High-performing listings earn $57K, while low-performing listings earn $8K.
Median Lakeland-Winter Haven home prices by size are 1-bedroom $100K, 2-bedroom $175K, 3-bedroom $286K, and 4+ bedroom $342K.
Average occupancy in Lakeland-Winter Haven is 36%, producing RevPAR of $58 per available night.
Rules vary across Lakeland-Winter Haven. Lakeland: Moderate. Business tax receipt required, zoning compliance needed. Standard enforcement with complaint-based action. Winter Haven: Lenient. Business tax receipt only, minimal restrictions. Light enforcement, primarily complaint-driven. Kissimmee: Lenient. Business tax receipt and tourist development tax required. Minimal enforcement, large STR market operates freely. Davenport: Lenient. Business tax receipt needed, zoning allows most areas. Light enforcement, resort community with many vacation rentals operating. Verify requirements for the property's jurisdiction.
The Lakeland-Winter Haven Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in March and April; it is lowest in October and August.
The most common amenities are Air Conditioning (99%), Internet (99%), TV (98%). The strongest positive revenue associations are Washing Machine (+63%), Hot Tub (+56%), Pool (+44%).
Average daily rate in Lakeland-Winter Haven is $211, up 20% year-over-year. Rates peak in March and are lowest in October.
Guests in Lakeland-Winter Haven book an average of 30 days in advance, up 4% from last year. Booking windows range from 24 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 34% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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