Florida Keys, FL
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Annual revenue (actual)
$106.7k
12 mo avg
↑0%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$552
12 mo avg
↑8%
from prior 12 mo
Gross yield
9.5%
Current potential
↓0.1 pts
vs prior-year prices
Lead time
55 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$231
12 mo avg
↑5%
from prior 12 mo
Methodology note: Figures reflect Florida Keys market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Key West | $119K 1,021 listings | 15.1% 1,021 listings |
| Stock Island & Lower Keys Gateway | $93.4K 137 listings | 10.1% 137 listings |
| Duck Key | $65.5K 93 listings | 9.2% 93 listings |
| Islamorada & Long Key | $75.1K 216 listings | 7.8% 216 listings |
| Tavernier & Plantation Key | $46.5K 283 listings | 7.5% 283 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| EV Charger | +18% $19,202/yr |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.0 nights)
4+ bedrooms (5.7 nights)
2 bedrooms (5.1 nights)
Studio (4.7 nights)
1 bedroom (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($480)
3 bedrooms ($290)
2 bedrooms ($197)
1 bedroom ($130)
Studio ($104)
Professional host share
Professionally managed (70%)
Independent hosts (30%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Florida Keys going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Florida Keys market averaged 6,340 active Airbnb and VRBO listings, down 2% from a year earlier and up 23% over two years.
An average Florida Keys listing earns $81K/year. High-performing listings earn $224K, while low-performing listings earn $32K.
Median Florida Keys home prices by size are 1-bedroom $527K, 2-bedroom $782K, 3-bedroom $1.1M, and 4+ bedroom $1.7M.
Average occupancy in Florida Keys is 36%, producing RevPAR of $180 per available night.
Rules vary across Florida Keys. Key West: Strict. Vacation rental license required, owner-occupancy mandatory for most zones, strict density caps (grandfathered permits only in residential areas). Active enforcement with code compliance officers, significant fines, and permit revocations. Operating illegally is risky. Stock Island: Moderate. Part of unincorporated Monroe County. Requires vacation rental license and business tax receipt. Some zoning restrictions apply. Enforcement less aggressive than Key West but still present with complaint-driven inspections. Verify requirements for the property's jurisdiction.
The Florida Keys Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 20%, suggesting demand is outpacing available supply.
RevPAR is highest in March and February; it is lowest in October and September.
The most common amenities are Air Conditioning (98%), TV (97%), Internet (96%). The strongest positive revenue associations are Pets Allowed (+21%), Gym (+21%), Washing Machine (+21%).
Average daily rate in Florida Keys is $605, up 15% year-over-year. Rates peak in February and are lowest in September.
Guests in Florida Keys book an average of 58 days in advance, up 12% from last year. Booking windows range from 48 days for 1-bedroom listings to 67 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 24% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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