Pensacola, FL
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Annual revenue (actual)
$47.8k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$230
12 mo avg
↑13%
from prior 12 mo
Gross yield
13.1%
Current potential
↓0.0 pts
vs prior-year prices
Lead time
45 days
12 mo avg
↑5 days
from prior 12 mo
Revpar
$99
12 mo avg
↑14%
from prior 12 mo
Methodology note: Figures reflect Pensacola market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Perdido Key | $56.2K 1,352 listings | 17.2% 1,352 listings |
| West Pensacola | $30.9K 98 listings | 16.9% 98 listings |
| Milton & Blackwater Country | $31.2K 88 listings | 13.9% 88 listings |
| North Pensacola | $30.6K 99 listings | 13.5% 99 listings |
| East Pensacola | $30.9K 202 listings | 13.3% 202 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +14% $6,692/yr |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.9 nights)
3 bedrooms (5.7 nights)
2 bedrooms (5.7 nights)
Studio (5.5 nights)
1 bedroom (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($285)
3 bedrooms ($204)
2 bedrooms ($156)
1 bedroom ($107)
Studio ($69)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Pensacola going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Pensacola market averaged 3,554 active Airbnb and VRBO listings, up 5% from a year earlier and up 28% over two years.
An average Pensacola listing earns $47K/year. High-performing listings earn $90K, while low-performing listings earn $18K.
Median Pensacola home prices by size are 1-bedroom $145K, 2-bedroom $171K, 3-bedroom $274K, and 4+ bedroom $374K.
Average occupancy in Pensacola is 41%, producing RevPAR of $97 per available night.
Rules vary across Pensacola. Pensacola: Moderate. Business tax receipt and state registration required. No owner-occupancy rules. Zoning restrictions apply in residential areas. Enforcement is moderate with complaint-driven action. Pensacola Beach: Lenient. Business tax receipt needed, follows county rules. No density caps or owner-occupancy requirements. Light enforcement, many operate informally. Gulf Breeze: Moderate. Business tax and state registration required. Zoning compliance needed. No specific STR caps. Moderate enforcement, primarily complaint-based. Verify requirements for the property's jurisdiction.
The Pensacola Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 15%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and December.
The most common amenities are Air Conditioning (99%), TV (99%), Internet (98%). The strongest positive revenue associations are Pool (+46%), Washing Machine (+35%), Bbq (+30%).
Average daily rate in Pensacola is $253, up 12% year-over-year. Rates peak in July and are lowest in January.
Guests in Pensacola book an average of 47 days in advance, up 14% from last year. Booking windows range from 36 days for 1-bedroom listings to 54 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 29% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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