Pensacola, FL
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Overview
Annual Rev
$49.2k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$226
12 mo avg
↑13%
from prior 12 mo
Lead time
43 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$96
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Pensacola market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +19% $9,343/yr |
| Gym | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.2 nights)
3 bedrooms (5.8 nights)
2 bedrooms (5.8 nights)
1 bedroom (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($282)
3 bedrooms ($201)
2 bedrooms ($155)
1 bedroom ($107)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Housing market signals
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Over the 12 months ending August 2026, the Pensacola market averaged 3,550 active Airbnb and VRBO listings, up 4% from a year earlier and up 28% over two years.
An average Pensacola listing earns $48K/year. High-performing listings earn $91K, while low-performing listings earn $20K.
Median Pensacola home prices by size are 1-bedroom $145K, 2-bedroom $169K, 3-bedroom $274K, and 4+ bedroom $376K.
Average gross yield is 17%, reaching 33% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Pensacola is 40%, producing RevPAR of $94 per available night.
2-bedroom listings have the highest average gross yield at 23%. They average $45K/year in revenue against a $169K median purchase price.
Rules vary across Pensacola. Pensacola: Moderate. Business tax receipt required, zoning compliance, annual registration. Standard enforcement with complaint-driven action. Pensacola Beach: Lenient. Business tax receipt and Santa Rosa County tourist development tax required. Minimal restrictions, light enforcement focused on tax collection. Gulf Breeze: Moderate. Business tax receipt, zoning approval required. Some residential zones prohibit STRs. Complaint-based enforcement, relatively permissive in practice. Verify requirements for the property's jurisdiction.
The Pensacola Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 9%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and December.
The most common amenities are Air Conditioning (99%), Kitchen (97%), Internet (96%). The strongest positive revenue associations are Pool (+49%), Washing Machine (+40%), Gym (+40%).
Average daily rate in Pensacola is $251, up 12% year-over-year. Rates peak in July and are lowest in January.
Guests in Pensacola book an average of 46 days in advance, up 10% from last year. Booking windows range from 35 days for 1-bedroom listings to 53 days for 2-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 27% higher than weekday occupancy.