Naples, FL
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Annual revenue (actual)
$55.5k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$381
12 mo avg
↑10%
from prior 12 mo
Gross yield
6.0%
Current potential
↓0.0 pts
vs prior-year prices
Lead time
44 days
12 mo avg
↑3 days
from prior 12 mo
Revpar
$123
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Naples market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| East Naples | $47.1K 339 listings | 10.7% 339 listings |
| Immokalee & Ave Maria | $36.8K 13 listings | 10.6% 13 listings |
| Downtown & Old Naples | $55.3K 124 listings | 9.2% 124 listings |
| Lely & South Naples | $40.7K 131 listings | 9.0% 131 listings |
| Golden Gate Estates & Inland North | $41.4K 73 listings | 8.4% 73 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Pool | +14% $7,775/yr |
| Hot Tub | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.6 nights)
Studio (7.4 nights)
3 bedrooms (7.2 nights)
4+ bedrooms (6.3 nights)
1 bedroom (5.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($321)
3 bedrooms ($242)
2 bedrooms ($175)
1 bedroom ($129)
Studio ($114)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Are home values in Naples going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Naples market averaged 6,412 active Airbnb and VRBO listings, up 1% from a year earlier and up 28% over two years.
An average Naples listing earns $45K/year. High-performing listings earn $125K, while low-performing listings earn $14K.
Median Naples home prices by size are 1-bedroom $190K, 2-bedroom $348K, 3-bedroom $605K, and 4+ bedroom $1.1M.
Average occupancy in Naples is 30%, producing RevPAR of $103 per available night.
Rules vary across Naples. Naples: Moderate. Business tax receipt required, zoning restrictions apply. Some neighborhoods prohibit short-term rentals. Moderate enforcement with complaint-driven action. Marco Island: Strict. Seven-day minimum stay required, business tax receipt needed. Active enforcement with code compliance officers investigating violations and issuing fines. Bonita Springs: Lenient. Business tax receipt required, basic zoning compliance. Light enforcement, many hosts operate informally. Fort Myers: Moderate. Business tax receipt and state registration required. Zoning varies by district. Complaint-based enforcement, moderately active. Verify requirements for the property's jurisdiction.
The Naples Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in March and February; it is lowest in October and September.
The most common amenities are Air Conditioning (99%), TV (98%), Kitchen (97%). The strongest positive revenue associations are Washing Machine (+32%), Hot Tub (+18%), Pool (+18%).
Average daily rate in Naples is $433, up 15% year-over-year. Rates peak in March and are lowest in October.
Guests in Naples book an average of 45 days in advance, up 10% from last year. Booking windows range from 38 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 20% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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