Naples

As of May 2026, Naples, Marco Island, Bonita Springs, Fort Myers have 6,364 active Airbnb and VRBO listings. This represents a 0% increase from the previous year.

The average Airbnb or VRBO in Naples generates $44K per year. High-performing properties earn $127K/year, while low-performing properties earn $15K/year. This significant spread suggests that revenue potential is heavily bifurcated, with top-tier listings capturing a vastly larger share of demand despite stagnant supply growth.

Average home prices in Naples vary by property size: 1-bedroom properties cost approximately $197K, 2-bedroom homes average $359K, 3-bedroom properties are around $612K, and 4+ bedroom homes average $1.2M. These prices reflect median home values across the Naples, Marco Island, Bonita Springs, Fort Myers area.

Airbnb and VRBO can be profitable in Naples, with an average gross yield of 7% across all properties. High-performing properties achieve yields up to 20%, which is considered top for short-term rental investment. The gap between average and top yields highlights that competitive positioning dictates the return profile more than general market growth.

The average occupancy rate for Airbnbs and VRBOs in Naples is 31%. This occupancy level, combined with an average nightly rate of $418, results in a RevPAR (revenue per available room) of $95 per day.

1-bedroom properties demonstrate the strongest performance in Naples, with an average gross yield of 11% and annual revenue of $27K. These properties balance purchase price ($197K), operating costs, and rental demand most effectively in the Naples market.

Short-term rental regulations vary by jurisdiction in the Naples area. Naples: Moderate. Business tax receipt required, zoning restrictions in residential areas. Moderate enforcement with complaint-driven action. Marco Island: Strict. Business tax receipt, zoning compliance, prohibited in most residential zones. Active enforcement with violations prosecuted. Bonita Springs: Moderate. Business tax receipt, county regulations apply, zoning restrictions. Complaint-based enforcement. Fort Myers: Lenient. Business tax receipt required, basic zoning rules. Light enforcement, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Naples Airbnb and VRBO market is currently showing balanced conditions. Supply has grown 0% year-over-year, while RevPAR has decreased 11%. This indicates balanced supply-demand dynamics. The contraction in revenue despite static supply suggests that existing inventory is facing downward pressure on pricing power or utilization rates.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is 36% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-September) when gaining traction is harder.

The most common amenities in Naples listings include: Air Conditioning (99%), Kitchen (95%), Washing Machine (86%), Pool (77%), Tv (68%). Amenities that boost revenue the most include Air Conditioning, Hot Tub, Pool, with Air Conditioning properties earning approximately 37% more ($78K/year vs $57K/year).

Monthly estimated revenue per listing in Naples over the last 12 months: May: $2K, June: $2K, July: $2K, August: $1K, September: $811, October: $1K, November: $2K, December: $4K, January: $3K, February: $5K, March: $7K, April: $5K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Naples is $418, up 16% year-over-year. By property size: 1-bedroom properties average $242/night, 2-bedroom properties average $347/night, 3-bedroom properties average $417/night, 4+ bedroom properties average $642/night. Rates peak in March and are lowest in September.

Guests in Naples book an average of 43 days in advance, down 9% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 40 days, 3-bedroom: 44 days, 4+ bedroom: 49 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Naples Airbnb and VRBO market has seen the following changes: supply grew 0%, revenue per listing decreased 11%, occupancy fell 14%, average nightly rates increased 16%, and lead time decreased 9%. The inverse relationship between nightly rates and occupancy signals that aggressive pricing strategies may be hindering volume in a saturated environment.

In Naples, Friday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 11% higher occupancy than weekdays.