Fort Walton, FL
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Annual revenue (actual)
$59.4k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$298
12 mo avg
↑18%
from prior 12 mo
Gross yield
17.0%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
61 days
12 mo avg
↑10 days
from prior 12 mo
Revpar
$120
12 mo avg
↑10%
from prior 12 mo
Methodology note: Figures reflect Fort Walton market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Okaloosa Island | $59.7K 2,776 listings | 19.3% 2,776 listings |
| Mary Esther & Hurlburt | $45.6K 54 listings | 14.9% 54 listings |
| Wright & Ocean City | $42.7K 77 listings | 13.8% 77 listings |
| Fort Walton Beach | $40.9K 137 listings | 12.0% 137 listings |
| Niceville & North Bay | $35.2K 48 listings | 11.0% 48 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Barbecue | +8% $4,749/yr |
| Hot Tub | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (6.2 nights)
3 bedrooms (5.7 nights)
4+ bedrooms (5.4 nights)
2 bedrooms (5.4 nights)
1 bedroom (5.1 nights)
Cleaning fee by bedroom
4+ bedrooms ($292)
3 bedrooms ($236)
2 bedrooms ($177)
1 bedroom ($141)
Studio ($98)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Housing market signals
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Are home values in Fort Walton going up or down?
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Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Fort Walton market averaged 4,224 active Airbnb and VRBO listings, up 11% from a year earlier and up 29% over two years.
An average Fort Walton listing earns $55K/year. High-performing listings earn $93K, while low-performing listings earn $28K.
Median Fort Walton home prices by size are 1-bedroom $243K, 2-bedroom $239K, 3-bedroom $323K, and 4+ bedroom $459K.
Average occupancy in Fort Walton is 36%, producing RevPAR of $118 per available night.
Rules vary across Fort Walton. Fort Walton Beach: Moderate. Business tax receipt and state registration required. No owner-occupancy rules. Zoning restrictions apply in residential areas. Enforcement is moderate with complaint-driven action. Destin: Moderate. Business tax receipt, state registration, and tourist development tax required. No owner-occupancy mandates. Zoning compliance necessary. Moderate enforcement, primarily complaint-based. Okaloosa Island: Lenient. Unincorporated county area with minimal local restrictions. State registration and county business tax needed. Light enforcement with few active restrictions. Verify requirements for the property's jurisdiction.
The Fort Walton Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and December.
The most common amenities are Air Conditioning (99%), TV (98%), Kitchen (98%). The strongest positive revenue associations are Washing Machine (+32%), Bbq (+20%), Hot Tub (+13%).
Average daily rate in Fort Walton is $308, up 15% year-over-year. Rates peak in June and are lowest in January.
Guests in Fort Walton book an average of 57 days in advance, up 14% from last year. Booking windows range from 45 days for 1-bedroom listings to 67 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Thursday. Weekend occupancy is 15% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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