Panama City Beach, FL
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Overview
Annual Rev
$68.6k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓0%
from prior 12 mo
Avg daily rate
$330
12 mo avg
↑17%
from prior 12 mo
Lead time
51 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
$134
12 mo avg
↑16%
from prior 12 mo
Methodology note: Figures reflect Panama City Beach market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Bicycles | +8% $5,488/yr |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.9 nights)
2 bedrooms (5.9 nights)
4+ bedrooms (5.7 nights)
1 bedroom (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms ($450)
3 bedrooms ($271)
2 bedrooms ($222)
1 bedroom ($164)
Professional host share
Professionally managed (88%)
Independent hosts (12%)
Housing market signals
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Over the 12 months ending August 2026, the Panama City Beach market averaged 24,796 active Airbnb and VRBO listings, up 11% from a year earlier and up 36% over two years.
An average Panama City Beach listing earns $65K/year. High-performing listings earn $132K, while low-performing listings earn $29K.
Median Panama City Beach home prices by size are 1-bedroom $292K, 2-bedroom $228K, 3-bedroom $301K, and 4+ bedroom $414K.
Average gross yield is 15%, reaching 31% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Panama City Beach is 36%, producing RevPAR of $135 per available night.
4+ bedroom listings have the highest average gross yield at 22%. They average $122K/year in revenue against a $414K median purchase price.
Rules vary across Panama City Beach. Panama City Beach: Lenient. Business tax receipt and state registration required. No owner-occupancy rules or density caps. Light enforcement, primarily complaint-driven. Destin: Moderate. Business tax license, tourist development tax registration required. No owner-occupancy mandates. Moderate enforcement through tax compliance checks. Fort Walton Beach: Moderate. Business tax receipt and state registration needed. Zoning restrictions in some residential areas. Moderate enforcement, mostly zoning-based complaints. Verify requirements for the property's jurisdiction.
The Panama City Beach Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 18%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Kitchen (98%), TV (97%). The strongest positive revenue associations are Bicycles (+73%), Washing Machine (+32%), Parking (+22%).
Average daily rate in Panama City Beach is $368, up 16% year-over-year. Rates peak in July and are lowest in February.
Guests in Panama City Beach book an average of 51 days in advance, up 8% from last year. Booking windows range from 44 days for 1-bedroom listings to 58 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 17% higher than weekday occupancy.