Destin, FL
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Overview
Annual Rev
$78.5k
12 mo avg
↑16%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
$367
12 mo avg
↑19%
from prior 12 mo
Lead time
57 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
$154
12 mo avg
↑17%
from prior 12 mo
Methodology note: Figures reflect Destin market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Gym | +12% $9,425/yr |
| TV | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.8 nights)
3 bedrooms (5.5 nights)
2 bedrooms (5.4 nights)
1 bedroom (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($472)
3 bedrooms ($269)
2 bedrooms ($202)
1 bedroom ($155)
Professional host share
Professionally managed (90%)
Independent hosts (10%)
Housing market signals
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Over the 12 months ending August 2026, the Destin market averaged 17,250 active Airbnb and VRBO listings, up 19% from a year earlier and up 40% over two years.
An average Destin listing earns $73K/year. High-performing listings earn $131K, while low-performing listings earn $33K.
Median Destin home prices by size are 1-bedroom $367K, 2-bedroom $529K, 3-bedroom $745K, and 4+ bedroom $1.2M.
Average gross yield is 11%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Destin is 38%, producing RevPAR of $152 per available night.
1-bedroom listings have the highest average gross yield at 13%. They average $48K/year in revenue against a $367K median purchase price.
Rules vary across Destin. Destin: Moderate. Business tax receipt required, state registration, zoning compliance needed. Moderate enforcement with complaint-driven inspections. Miramar Beach: Moderate. Part of unincorporated Walton County - business tax receipt, state registration, life safety inspections required. Standard enforcement, mostly complaint-based. Santa Rosa Beach: Moderate. Unincorporated Walton County rules apply - business tax, state registration, safety inspections. Enforcement moderate, primarily complaint-driven. Verify requirements for the property's jurisdiction.
The Destin Airbnb and VRBO market appears broadly balanced. Supply has grown 19% year-over-year, while RevPAR has increased 16%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (97%), TV (97%). The strongest positive revenue associations are Washing Machine (+46%), Heating (+28%), Bbq (+28%).
Average daily rate in Destin is $391, up 14% year-over-year. Rates peak in July and are lowest in February.
Guests in Destin book an average of 56 days in advance, up 3% from last year. Booking windows range from 45 days for 1-bedroom listings to 65 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 14% higher than weekday occupancy.