Jacksonville

As of May 2026, Jacksonville, St. Augustine, Amelia Island, Jacksonville Beach have 3,652 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Jacksonville generates $43K per year. High-performing properties earn $92K/year, while low-performing properties earn $15K/year. The wide revenue variance suggests that profitability is heavily skewed toward top-tier assets, as the market contraction in supply has not yet tightened competition enough to lift the floor for underperforming units.

Average home prices in Jacksonville vary by property size: 1-bedroom properties cost approximately $151K, 2-bedroom homes average $204K, 3-bedroom properties are around $298K, and 4+ bedroom homes average $399K. These prices reflect median home values across the Jacksonville, St. Augustine, Amelia Island, Jacksonville Beach area.

Airbnb and VRBO can be profitable in Jacksonville, with an average gross yield of 13% across all properties. High-performing properties achieve yields up to 27%, which is considered top for short-term rental investment. This yield spread highlights a significant performance gap where elite properties capitalize on market inefficiencies despite overall revenue declines.

The average occupancy rate for Airbnbs and VRBOs in Jacksonville is 42%. This occupancy level, combined with an average nightly rate of $251, results in a RevPAR (revenue per available room) of $80 per day.

4+ bedroom properties demonstrate the strongest performance in Jacksonville, with an average gross yield of 18% and annual revenue of $85K. These properties balance purchase price ($399K), operating costs, and rental demand most effectively in the Jacksonville market.

Short-term rental regulations vary by jurisdiction in the Jacksonville area. Jacksonville: Lenient. Business tax receipt required, zoning compliance needed. Light enforcement, many operate without permits. St. Augustine: Moderate. City license required, zoning restrictions apply, historic district limitations. Moderate enforcement with complaint-driven action. Amelia Island: Moderate. Nassau County business tax receipt, state registration, zoning compliance. Moderate enforcement, neighbor complaints trigger reviews. Jacksonville Beach: Moderate. Business tax receipt, state registration, residential zoning restrictions. Moderate enforcement, complaint-based system. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jacksonville Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 4%. This indicates balanced supply-demand dynamics. These synchronized declines suggest the market is adjusting to lower demand levels while maintaining a stable equilibrium between available inventory and guest bookings.

Launch around December, 2-3 months before peak spring season (March peaks). This pre-peak timing lets you build reviews when competition is 33% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Jacksonville listings include: Air Conditioning (99%), Kitchen (93%), Tv (88%), Washing Machine (87%), Heating (65%). Amenities that boost revenue the most include Air Conditioning, Washing Machine, Hot Tub, with Air Conditioning properties earning approximately 61% more ($52K/year vs $32K/year).

Monthly estimated revenue per listing in Jacksonville over the last 12 months: May: $2K, June: $3K, July: $3K, August: $2K, September: $2K, October: $2K, November: $2K, December: $2K, January: $2K, February: $2K, March: $4K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jacksonville is $251, up 17% year-over-year. By property size: 1-bedroom properties average $129/night, 2-bedroom properties average $193/night, 3-bedroom properties average $255/night, 4+ bedroom properties average $477/night. Rates peak in March and are lowest in January.

Guests in Jacksonville book an average of 30 days in advance, down 10% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 29 days, 3-bedroom: 32 days, 4+ bedroom: 39 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jacksonville Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 4%, occupancy fell 5%, average nightly rates increased 17%, and lead time decreased 10%. The combination of rising rates and falling occupancy points to a shift in consumer behavior where shorter booking windows and higher costs are creating pricing pressure.

In Jacksonville, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 34% higher occupancy than weekdays.