Jacksonville, FL
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Overview
Annual Rev
$44.1k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
$214
12 mo avg
↑14%
from prior 12 mo
Lead time
29 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
$85
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Jacksonville market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +23% $10,132/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.8 nights)
2 bedrooms (7.2 nights)
3 bedrooms (6.4 nights)
4+ bedrooms (5.3 nights)
Cleaning fee by bedroom
4+ bedrooms ($254)
3 bedrooms ($169)
2 bedrooms ($125)
1 bedroom ($85)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Housing market signals
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Over the 12 months ending August 2026, the Jacksonville market averaged 3,792 active Airbnb and VRBO listings, up 1% from a year earlier and up 11% over two years.
An average Jacksonville listing earns $44K/year. High-performing listings earn $97K, while low-performing listings earn $15K.
Median Jacksonville home prices by size are 1-bedroom $147K, 2-bedroom $203K, 3-bedroom $298K, and 4+ bedroom $400K.
Average gross yield is 13%, reaching 28% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Jacksonville is 41%, producing RevPAR of $86 per available night.
4+ bedroom listings have the highest average gross yield at 19%. They average $88K/year in revenue against a $400K median purchase price.
Rules vary across Jacksonville. Jacksonville: Lenient. Business tax receipt required, zoning compliance needed. Light enforcement, many operate without permits. St. Augustine: Moderate. Business tax license, resort dwelling license required, residential zoning restrictions. Moderate enforcement in historic district. Amelia Island: Moderate. Nassau County business tax receipt, state registration. Some HOA restrictions enforced more than county rules. Jacksonville Beach: Lenient. Business tax receipt, basic zoning rules. Minimal active enforcement, self-regulation common. Verify requirements for the property's jurisdiction.
The Jacksonville Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 8%, suggesting demand is outpacing available supply.
RevPAR is highest in July and March; it is lowest in January and September.
The most common amenities are Air Conditioning (99%), TV (98%), Internet (95%). The strongest positive revenue associations are Air Conditioning (+85%), Washing Machine (+75%), Pool (+53%).
Average daily rate in Jacksonville is $262, up 16% year-over-year. Rates peak in July and are lowest in January.
Guests in Jacksonville book an average of 30 days in advance, down 4% from last year. Booking windows range from 24 days for 1-bedroom listings to 39 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 34% higher than weekday occupancy.