Gainesville, FL
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Annual revenue (actual)
$31k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$195
12 mo avg
↑13%
from prior 12 mo
Gross yield
11.4%
Current potential
↑0.0 pts
vs prior-year prices
Lead time
31 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$69
12 mo avg
↑0%
from prior 12 mo
Methodology note: Figures reflect Gainesville market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Southwest Gainesville & Archer Road | $24.0K 118 listings | 15.4% 118 listings |
| Downtown & Central Gainesville | $34.1K 130 listings | 15.3% 130 listings |
| Hawthorne & Micanopy | $31.7K 28 listings | 14.9% 28 listings |
| East Gainesville & Airport | $30.3K 28 listings | 14.6% 28 listings |
| Northwest Gainesville | $37.9K 85 listings | 14.1% 85 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +17% $5,263/yr |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Parking | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.7 nights)
Studio (5.0 nights)
3 bedrooms (4.5 nights)
1 bedroom (4.5 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($182)
3 bedrooms ($127)
2 bedrooms ($98)
1 bedroom ($65)
Studio ($63)
Professional host share
Professionally managed (50%)
Independent hosts (50%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Gainesville going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Gainesville market averaged 1,948 active Airbnb and VRBO listings, up 12% from a year earlier and up 72% over two years.
An average Gainesville listing earns $29K/year. High-performing listings earn $61K, while low-performing listings earn $10K.
Median Gainesville home prices by size are 1-bedroom $156K, 2-bedroom $203K, 3-bedroom $297K, and 4+ bedroom $418K.
Average occupancy in Gainesville is 33%, producing RevPAR of $66 per available night.
Rules vary across Gainesville. Gainesville: Moderate. Business tax receipt and zoning compliance required. Homestead properties restricted. Moderate enforcement with complaint-based action. Ocala: Lenient. Business tax receipt needed, basic zoning rules. Minimal enforcement, many operate without issues. Cedar Key: Lenient. Business tax receipt required, no specific STR ordinance. Light enforcement in small tourist town, hosts generally operate freely. Verify requirements for the property's jurisdiction.
The Gainesville Airbnb and VRBO market appears broadly balanced. Supply has grown 12% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in May and November; it is lowest in January and December.
The most common amenities are Air Conditioning (99%), Internet (97%), TV (97%). The strongest positive revenue associations are Washing Machine (+38%), Bbq (+23%), TV (+22%).
Average daily rate in Gainesville is $221, up 18% year-over-year. Rates peak in October and are lowest in January.
Guests in Gainesville book an average of 31 days in advance, up 10% from last year. Booking windows range from 28 days for 1-bedroom listings to 34 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 66% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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