Santa Rosa Beach, FL
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Overview
Annual Rev
$118.6k
12 mo avg
↑11%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$578
12 mo avg
↑16%
from prior 12 mo
Lead time
61 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$241
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect Santa Rosa Beach market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +14% $16,599/yr |
| Bicycles | 🔒 +1•% · $•••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.1 nights)
3 bedrooms (5.8 nights)
2 bedrooms (5.2 nights)
1 bedroom (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($479)
3 bedrooms ($313)
2 bedrooms ($251)
1 bedroom ($150)
Professional host share
Professionally managed (87%)
Independent hosts (13%)
Housing market signals
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Over the 12 months ending August 2026, the Santa Rosa Beach market averaged 6,016 active Airbnb and VRBO listings, up 15% from a year earlier and up 59% over two years.
An average Santa Rosa Beach listing earns $101K/year. High-performing listings earn $221K, while low-performing listings earn $47K.
Median Santa Rosa Beach home prices by size are 1-bedroom $407K, 2-bedroom $178K, 3-bedroom $294K, and 4+ bedroom $483K.
Average gross yield is 27%, reaching 58% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Santa Rosa Beach is 38%, producing RevPAR of $218 per available night.
2-bedroom listings have the highest average gross yield at 27%. They average $70K/year in revenue against a $178K median purchase price.
Rules vary across Santa Rosa Beach. Santa Rosa Beach: Moderate. Walton County requires business tax receipt, state registration, safety inspections. Moderate enforcement with complaint-driven action. Destin: Moderate. Business tax receipt, state registration, occupancy limits enforced. Active code enforcement responds to complaints. Panama City Beach: Lenient. Business tax receipt and state registration required. Light enforcement, many operate informally despite rules. Seaside: Strict. Private community with rental management requirements, architectural review. Heavily controlled by HOA rules and active oversight. Verify requirements for the property's jurisdiction.
The Santa Rosa Beach Airbnb and VRBO market appears broadly balanced. Supply has grown 15% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Kitchen (99%), Internet (96%). The strongest positive revenue associations are Washing Machine (+55%), Bicycles (+44%), Pool (+35%).
Average daily rate in Santa Rosa Beach is $587, up 16% year-over-year. Rates peak in July and are lowest in February.
Guests in Santa Rosa Beach book an average of 59 days in advance, up 2% from last year. Booking windows range from 51 days for 1-bedroom listings to 63 days for 4+ bedroom listings.
Booking demand is highest on Friday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 10% higher than weekday occupancy.