Tallahassee

As of May 2026, Tallahassee, Panama City Beach, St. George Island have 1,464 active Airbnb and VRBO listings. This represents a 1% decrease from the previous year.

The average Airbnb or VRBO in Tallahassee generates $30K per year. High-performing properties earn $63K/year, while low-performing properties earn $12K/year. The wide revenue variance, despite stable supply, suggests that top-tier listings capture disproportionate demand, while underperforming assets struggle to maintain consistent bookings.

Average home prices in Tallahassee vary by property size: 1-bedroom properties cost approximately $146K, 2-bedroom homes average $164K, 3-bedroom properties are around $249K, and 4+ bedroom homes average $335K. These prices reflect median home values across the Tallahassee, Panama City Beach, St. George Island area.

Airbnb and VRBO can be profitable in Tallahassee, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 26%, which is considered top for short-term rental investment. This yield disparity highlights a bifurcated market where elite assets significantly outperform the average in a contractionary revenue environment.

The average occupancy rate for Airbnbs and VRBOs in Tallahassee is 32%. This occupancy level, combined with an average nightly rate of $238, results in a RevPAR (revenue per available room) of $59 per day.

2-bedroom properties demonstrate the strongest performance in Tallahassee, with an average gross yield of 16% and annual revenue of $26K. These properties balance purchase price ($164K), operating costs, and rental demand most effectively in the Tallahassee market.

Short-term rental regulations vary by jurisdiction in the Tallahassee area. Tallahassee: Moderate. Business tax receipt required, zoning compliance needed. Some neighborhoods restrict STRs. Moderate enforcement through code compliance. Panama City Beach: Lenient. Business tax receipt and state registration required. No owner-occupancy rules or density caps. Light enforcement, focused on tax collection and nuisance complaints. St. George Island: Moderate. Business tax license required, zoning compliance. No owner-occupancy requirements. Moderate enforcement, mainly complaint-driven in residential areas. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tallahassee Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 1% year-over-year, while RevPAR has decreased 22%. This indicates balanced supply-demand dynamics. This equilibrium implies that the recent revenue decline is driven by broader market forces rather than an oversupply of inventory.

Launch around July, 2-3 months before peak fall season (October peaks). This pre-peak timing lets you build reviews when competition is 4% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Tallahassee listings include: Air Conditioning (99%), Kitchen (94%), Washing Machine (87%), Tv (87%), Heating (69%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Bbq, with Washing Machine properties earning approximately 47% more ($45K/year vs $31K/year).

Monthly estimated revenue per listing in Tallahassee over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $3K, November: $2K, December: $2K, January: $1K, February: $1K, March: $2K, April: $2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tallahassee is $238, up 22% year-over-year. By property size: 1-bedroom properties average $123/night, 2-bedroom properties average $200/night, 3-bedroom properties average $274/night, 4+ bedroom properties average $386/night. Rates peak in October and are lowest in January.

Guests in Tallahassee book an average of 28 days in advance, down 16% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 32 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tallahassee Airbnb and VRBO market has seen the following changes: supply declined 1%, revenue per listing decreased 22%, occupancy fell 23%, average nightly rates increased 22%, and lead time decreased 16%. These metrics suggest a shift toward shorter booking windows and lower utilization, requiring hosts to adapt to reduced guest visibility.

In Tallahassee, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 43% higher occupancy than weekdays.