Ocala, FL
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Overview
Annual Rev
$28.3k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
$188
12 mo avg
↑20%
from prior 12 mo
Lead time
37 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$55
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect Ocala market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Lake Access | +16% $4,525/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.1 nights)
2 bedrooms (7.1 nights)
3 bedrooms (7.1 nights)
1 bedroom (6.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($204)
3 bedrooms ($161)
2 bedrooms ($121)
1 bedroom ($72)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Housing market signals
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Over the 12 months ending August 2026, the Ocala market averaged 2,402 active Airbnb and VRBO listings, up 7% from a year earlier and up 105% over two years.
An average Ocala listing earns $25K/year. High-performing listings earn $60K, while low-performing listings earn $9K.
Median Ocala home prices by size are 1-bedroom $92K, 2-bedroom $194K, 3-bedroom $289K, and 4+ bedroom $380K.
Average gross yield is 8%, reaching 20% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Ocala is 33%, producing RevPAR of $50 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $53K/year in revenue against a $380K median purchase price.
Rules vary across Ocala. Ocala: Lenient. No specific STR regulations or permits required beyond basic business tax receipt. Minimal enforcement, hosts operate freely. Gainesville: Moderate. Business tax receipt and zoning compliance required. Owner-occupancy needed in some residential zones. Moderate enforcement through complaints. The Villages: Lenient. Community-specific rules vary by neighborhood, generally restrictive in deed restrictions but minimal municipal enforcement. Many hosts operate informally. Verify requirements for the property's jurisdiction.
The Ocala Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in March and February; it is lowest in September and October.
The most common amenities are Air Conditioning (100%), TV (98%), Internet (97%). The strongest positive revenue associations are Hot Tub (+37%), Lake Access (+29%), Washing Machine (+26%).
Average daily rate in Ocala is $212, up 22% year-over-year. Rates peak in March and are lowest in September.
Guests in Ocala book an average of 37 days in advance, up 4% from last year. Booking windows range from 27 days for 1-bedroom listings to 41 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 33% higher than weekday occupancy.