Ocala, FL
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Annual revenue (actual)
$26.6k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
39%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$187
12 mo avg
↑16%
from prior 12 mo
Gross yield
9.4%
Current potential
↑0.2 pts
vs prior-year prices
Lead time
37 days
12 mo avg
↑4 days
from prior 12 mo
Revpar
$56
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Ocala market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Ranked by median gross yield across eligible homes. Each home’s annual room-revenue potential is compared with its ZIP- and bedroom-matched value, before expenses.
| Neighborhood | Revenue (potential) | Gross yield |
|---|---|---|
| Fort McCoy & Silver Springs Forest | $21.2K 58 listings | 16.1% 58 listings |
| Dunnellon & Rainbow River | $38.3K 145 listings | 13.2% 145 listings |
| Southeast Ocala & Silver Springs Shores | $30.3K 52 listings | 13.0% 52 listings |
| Citrus Springs & South Dunnellon | $34.7K 54 listings | 13.0% 54 listings |
| Central Ocala | $28.5K 141 listings | 12.5% 141 listings |
Data as of 2026-10-06
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,063/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.9 nights)
3 bedrooms (6.9 nights)
4+ bedrooms (6.7 nights)
1 bedroom (5.8 nights)
Studio (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms ($213)
3 bedrooms ($159)
2 bedrooms ($125)
1 bedroom ($71)
Studio ($52)
Professional host share
Independent hosts (60%)
Professionally managed (40%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Ocala going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Ocala market averaged 2,421 active Airbnb and VRBO listings, up 7% from a year earlier and up 106% over two years.
An average Ocala listing earns $24K/year. High-performing listings earn $59K, while low-performing listings earn $7K.
Median Ocala home prices by size are 1-bedroom $99K, 2-bedroom $195K, 3-bedroom $286K, and 4+ bedroom $373K.
Average occupancy in Ocala is 33%, producing RevPAR of $51 per available night.
Rules vary across Ocala. Ocala: Lenient. No city-specific STR regulations or permits required. Follows state law only. Minimal enforcement. Gainesville: Moderate. Business tax receipt required, zoning restrictions apply, owner must register. Some enforcement in residential areas with complaint-based action. The Villages: Lenient. Community Development Districts restrict rentals under 6 months in some areas, but enforcement is inconsistent. Many hosts operate regardless of HOA rules. Verify requirements for the property's jurisdiction.
The Ocala Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 13%, showing no clear supply-demand imbalance.
RevPAR is highest in March and February; it is lowest in October and September.
The most common amenities are Air Conditioning (100%), Internet (99%), TV (99%). The strongest positive revenue associations are Hot Tub (+41%), Washing Machine (+32%), Lake Access (+28%).
Average daily rate in Ocala is $213, up 20% year-over-year. Rates peak in March and are lowest in October.
Guests in Ocala book an average of 37 days in advance, up 8% from last year. Booking windows range from 28 days for 1-bedroom listings to 41 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 35% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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