St. Augustine

As of June 2026, St. Augustine, Jacksonville, Palm Coast have 5,324 active Airbnb and VRBO listings. This represents a 2% decrease from the previous year.

The average Airbnb or VRBO in St. Augustine generates $50K per year. High-performing properties earn $110K/year, while low-performing properties earn $21K/year. Despite flat supply over two years, revenue has declined significantly year-over-year, suggesting demand softening amid 40% occupancy. The wide performance spread indicates substantial differentiation in market positioning, with top properties capturing disproportionate share during contraction.

Average home prices in St. Augustine vary by property size: 1-bedroom properties cost approximately $215K, 2-bedroom homes average $257K, 3-bedroom properties are around $349K, and 4+ bedroom homes average $459K. These prices reflect median home values across the St. Augustine, Jacksonville, Palm Coast area.

Airbnb and VRBO can be profitable in St. Augustine, with an average gross yield of 14% across all properties. High-performing properties achieve yields up to 30%, which is considered top for short-term rental investment. However, declining supply and revenue year-over-year alongside 40% occupancy suggest a contracting market where the substantial performance gap between top and average properties indicates significant competitive stratification.

The average occupancy rate for Airbnbs and VRBOs in St. Augustine is 40%. This occupancy level, combined with an average nightly rate of $312, results in a RevPAR (revenue per available room) of $96 per day.

4+ bedroom properties demonstrate the strongest performance in St. Augustine, with an average gross yield of 20% and annual revenue of $101K. These properties balance purchase price ($459K), operating costs, and rental demand most effectively in the St. Augustine market.

Short-term rental regulations vary by jurisdiction in the St. Augustine area. St. Augustine: Moderate. Business tax receipt required, zoning restrictions in historic districts, state registration. Some enforcement of zoning violations but many operate in gray areas. Jacksonville: Lenient. Business tax receipt and state registration required. No owner-occupancy rules or caps. Minimal proactive enforcement, mainly complaint-driven. Palm Coast: Moderate. Business tax receipt, zoning compliance, state registration mandatory. Periodic enforcement sweeps but inconsistent follow-through on violations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The St. Augustine Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 2% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($50,290) and top performers ($110,498) suggests competitive differentiation is driving outcomes, while the 40% occupancy rate reflects softer demand conditions despite stable supply levels.

Launch around December, 2-3 months before peak spring season (March peaks). This pre-peak timing lets you build reviews when competition is 41% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-September) when gaining traction is harder.

The most common amenities in St. Augustine listings include: Air Conditioning (98%), Kitchen (95%), Washing Machine (86%), Tv (73%), Balcony (69%). Amenities that boost revenue the most include Washing Machine, Bbq, Hot Tub, with Washing Machine properties earning approximately 44% more ($65K/year vs $45K/year).

Monthly estimated revenue per listing in St. Augustine over the last 12 months: May: $3K, June: $3K, July: $4K, August: $2K, September: $2K, October: $2K, November: $2K, December: $3K, January: $2K, February: $2K, March: $5K, April: $4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in St. Augustine is $312, up 14% year-over-year. By property size: 1-bedroom properties average $182/night, 2-bedroom properties average $239/night, 3-bedroom properties average $320/night, 4+ bedroom properties average $613/night. Rates peak in March and are lowest in January.

Guests in St. Augustine book an average of 45 days in advance, down 11% from last year. By property size: 1-bedroom: 36 days, 2-bedroom: 46 days, 3-bedroom: 46 days, 4+ bedroom: 54 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the St. Augustine Airbnb and VRBO market has seen the following changes: supply declined 2%, revenue per listing decreased 17%, occupancy fell 12%, average nightly rates increased 14%, and lead time decreased 11%. Despite rate increases, the market remains highly competitive with 40% occupancy, while the substantial revenue gap between top performers ($110K+) and average listings ($50K) suggests uneven demand distribution favoring premium properties.

In St. Augustine, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 41% higher occupancy than weekdays.