Everglades

As of June 2026, Naples, Marco Island, Everglades City have 1,256 active Airbnb and VRBO listings. This represents a 14% decrease from the previous year.

The average Airbnb or VRBO in Everglades generates $56K per year. High-performing properties earn $133K/year, while low-performing properties earn $15K/year. Declining supply paired with flat revenue growth suggests tightening inventory isn't translating into pricing power, indicating market saturation at current demand levels. The wide performance spread reflects significant operational variance rather than scarcity-driven gains.

Average home prices in Everglades vary by property size: 1-bedroom properties cost approximately $211K, 2-bedroom homes average $326K, 3-bedroom properties are around $546K, and 4+ bedroom homes average $757K. These prices reflect median home values across the Naples, Marco Island, Everglades City area.

Airbnb and VRBO can be profitable in Everglades, with an average gross yield of 9% across all properties. High-performing properties achieve yields up to 22%, which is considered top for short-term rental investment. Declining supply paired with flat revenue suggests tightening inventory, yet the wide performance gap indicates significant operational variance among hosts in a market with 39% occupancy.

The average occupancy rate for Airbnbs and VRBOs in Everglades is 39%. This occupancy level, combined with an average nightly rate of $333, results in a RevPAR (revenue per available room) of $108 per day.

4+ bedroom properties demonstrate the strongest performance in Everglades, with an average gross yield of 14% and annual revenue of $106K. These properties balance purchase price ($757K), operating costs, and rental demand most effectively in the Everglades market.

Short-term rental regulations vary by jurisdiction in the Everglades area. Naples: Moderate. Business tax receipt required, zoning restrictions apply, registration with state. Enforcement varies by neighborhood, complaints drive action. Marco Island: Strict. Business tax receipt, strict zoning limits STRs to specific districts, 7-day minimum stays in most areas. Active code enforcement responds to violations. Everglades City: Lenient. Minimal local regulation, state registration required. Very limited enforcement, small-town informal approach. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Everglades Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 14% year-over-year, while RevPAR has increased 7%. This indicates healthy demand growth outpacing supply. The wide revenue gap between top performers ($132,810) and average properties ($55,674) suggests market segmentation, where differentiated offerings command premium positioning in a moderately competitive landscape.

Launch around December, 2-3 months before peak winter season (March peaks). This pre-peak timing lets you build reviews when competition is 32% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (August-September) when gaining traction is harder.

The most common amenities in Everglades listings include: Air Conditioning (99%), Kitchen (94%), Tv (88%), Washing Machine (80%), Private Yard (53%). Amenities that boost revenue the most include Washing Machine, Pool, Air Conditioning, with Washing Machine properties earning approximately 116% more ($78K/year vs $36K/year).

Monthly estimated revenue per listing in Everglades over the last 12 months: May: $3K, June: $3K, July: $3K, August: $2K, September: $2K, October: $2K, November: $3K, December: $4K, January: $4K, February: $4K, March: $6K, April: $4K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Everglades is $333, up 35% year-over-year. By property size: 1-bedroom properties average $131/night, 2-bedroom properties average $208/night, 3-bedroom properties average $328/night, 4+ bedroom properties average $614/night. Rates peak in March and are lowest in September.

Guests in Everglades book an average of 31 days in advance, down 15% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 30 days, 3-bedroom: 31 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Everglades Airbnb and VRBO market has seen the following changes: supply declined 14%, revenue per listing increased 7%, occupancy fell 10%, average nightly rates increased 35%, and lead time decreased 15%. Despite shrinking supply, the 10% occupancy decline suggests demand softened faster than listings exited, indicating a buyer's market where rate increases haven't sustained booking velocity. The wide revenue gap between average and high-performing properties signals significant performance stratification.

In Everglades, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 38% higher occupancy than weekdays.