#1
25 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Best Airbnb Markets in Japan
Tokyo is the top Japan short-term rental market across Airbnb and Vrbo by annual revenue, with $11,963,984 in average annual revenue, 66% occupancy, and 11,615 active listings.
Top revenue market
Tokyo
$12.0M
Median annual revenue
$5.3M
Average listing revenue
Median occupancy
48%
Adjusted occupancy
Tracked markets
25
Countrywide market coverage
Top 10 Japan Airbnb and Vrbo Markets
#2
#3
#4
#5
#6
#7
#8
#9
#10
All Japan Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Active listings are Airbnb and Vrbo listings observed as active in the selected country market metadata. Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
| Rank | Market | Annual revenue | Monthly revenue | ADR | Occupancy | Listings |
|---|---|---|---|---|---|---|
| #1 | Tokyo | $11,963,984 | $996,999 | $40,391 | 66% | 11,615 |
| #2 | Kutchan | $10,799,019 | $899,918 | $78,876 | 42% | 206 |
| #3 | Kyoto | $10,244,707 | $853,726 | $41,676 | 59% | 2,721 |
| #4 | nagano | $8,647,278 | $720,606 | $66,943 | 47% | 307 |
| #5 | Kawasaki | $8,527,227 | $710,602 | $31,286 | 63% | 916 |
| #6 | Fukuoka | $8,063,544 | $671,962 | $31,177 | 61% | 1,098 |
| #7 | Hakone | $7,498,392 | $624,866 | $52,266 | 48% | 326 |
| #8 | Okinawa | $7,298,196 | $608,183 | $32,615 | 54% | 2,515 |
| #9 | East Tokyo | $6,965,785 | $580,482 | $28,032 | 58% | 1,203 |
| #10 | Futtsu | $6,867,512 | $572,293 | $58,732 | 48% | 63 |
| #11 | Yokosuka | $5,766,116 | $480,510 | $32,249 | 52% | 290 |
| #12 | Sapporo | $5,584,929 | $465,411 | $31,877 | 43% | 1,413 |
| #13 | Kashima | $5,264,243 | $438,687 | $34,804 | 47% | 44 |
| #14 | Osaka | $5,153,651 | $429,471 | $21,665 | 53% | 8,186 |
| #15 | Hiroshima | $5,060,034 | $421,669 | $22,582 | 58% | 646 |
| #16 | Tochigi | $5,027,369 | $418,947 | $41,397 | 48% | 170 |
| #17 | Lake Biwa | $4,873,927 | $406,161 | $37,819 | 47% | 83 |
| #18 | Asahikawa | $4,863,394 | $405,283 | $38,242 | 36% | 268 |
| #19 | Kujukuri | $4,369,172 | $364,098 | $37,197 | 41% | 190 |
| #20 | Fukui & Ishikawa Prefecture | $4,198,749 | $349,896 | $24,363 | 52% | 344 |
| #21 | Tanabe | $4,181,374 | $348,448 | $41,595 | 39% | 60 |
| #22 | Yamaguchi | $3,720,055 | $310,005 | $27,366 | 46% | 33 |
| #23 | West Tokyo | $3,349,478 | $279,123 | $18,981 | 51% | 192 |
| #24 | Hakodate | $3,116,721 | $259,727 | $24,757 | 35% | 93 |
| #25 | Kumamoto | $2,381,560 | $198,463 | $14,513 | 47% | 231 |
How We Rank Non-US Markets
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.