13 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated September 12, 2026
Bayfield is the top Wisconsin short-term rental market across Airbnb and Vrbo by gross yield, with 15.4% gross yield, $42,276 in average annual revenue, and 405 active listings.
Top gross yield
15.4%
Bayfield
Median gross yield
11.9%
13 markets with yield data
Median annual revenue
$41.6K
Average listing revenue
Tracked markets
13
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
Bayfield offers short-term rental investors a solid 14.1% gross yield and a respectable average daily rate of $277. With 381 active listings currently in the market, operators must navigate a moderate 36% occupancy rate to successfully capture their share of the $36,792 average annual revenue potential.
Yield
15.4%
Revenue
$42.3K
Listings
405
#2
Marinette presents short-term rental investors with an 11.2% gross yield and an average daily rate of $267 across 125 active listings. However, a very low occupancy rate of 26% restricts the average annual revenue to $27,623, highlighting the need for highly competitive pricing strategies.
Yield
15.3%
Revenue
$39.2K
Listings
130
#3
Wisconsin Dells presents a lucrative opportunity for short-term rental investors, boasting a healthy $41,490 in annual revenue and a 14.4% gross yield. However, with a 32% occupancy rate across 729 active listings, operators must leverage the strong $314 average daily rate effectively to offset the quieter booking seasons.
Yield
14.9%
Revenue
$45.0K
Listings
812
#4
Beaver Dam offers short-term rental buyers a solid gross yield of 11.5% and a strong average daily rate of $319. While the low inventory of 107 active listings limits competition, a modest 32% occupancy rate means investors must carefully manage operations to achieve the $39,140 annual revenue potential.
Yield
13.9%
Revenue
$48.7K
Listings
115
#5
Sturgeon Bay offers short-term rental investors an attractive 11.4% gross yield and a very high average daily rate of $352. However, the market's 851 active listings face a low 34% occupancy rate, meaning operators must optimize their properties to capture the $46,762 average annual revenue.
Yield
13.6%
Revenue
$57.9K
Listings
964
#6
In Tomah, short-term rental properties command a strong average daily rate of $307, resulting in a healthy gross yield of 12.4% for active investors. However, with 873 active listings in the market, a low occupancy rate of 28% represents a key challenge to maximizing the annual revenue of $33,354.
Yield
13.4%
Revenue
$37.7K
Listings
945
#7
The Milwaukee short-term rental market provides a strong average daily rate of $308 and a healthy 10.5% gross yield for prospective investors. However, with 2,078 active listings competing for guests, operators must strategically manage their properties to overcome a 34% occupancy rate and secure the $41,323 annual revenue.
Yield
11.9%
Revenue
$47.9K
Listings
2,161
#8
Oshkosh offers short-term rental investors a decent 8.6% gross yield and an average daily rate of $290, yielding $28,738 in annual revenue. To succeed among the 416 active listings, buyers must navigate a low 31% occupancy rate, suggesting that strategic pricing is essential to maximize returns during peak demand periods.
Yield
11.8%
Revenue
$40.4K
Listings
440
#9
The Eau Claire short-term rental market offers investors a solid 9.4% gross yield and a healthy $255 ADR across its 457 active listings. However, a low 28% occupancy rate limits annual revenue to $26,522, signaling that buyers must optimize their booking strategies to succeed.
Yield
11.3%
Revenue
$33.2K
Listings
526
#10
The Green Bay short-term rental market features a high average daily rate of $340, helping investors achieve a 9.1% gross yield. However, with 421 active listings, the occupancy rate sits at a low 27%, meaning strategic management is required to secure the average $33,491 in annual revenue.
Yield
10.9%
Revenue
$41.6K
Listings
419
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Bayfield | 15.4% | $42,276 | $3,523 | $285 | 37% | 405 | $274,125 |
| #2 | Marinette | 15.3% | $39,171 | $3,264 | $274 | 32% | 130 | $256,754 |
| #3 | Wisconsin Dells | 14.9% | $44,953 | $3,746 | $310 | 33% | 812 | $300,788 |
| #4 | Beaver Dam | 13.9% | $48,722 | $4,060 | $297 | 36% | 115 | $351,410 |
| #5 | Sturgeon Bay | 13.6% | $57,913 | $4,826 | $365 | 35% | 964 | $425,823 |
| #6 | Tomah | 13.4% | $37,738 | $3,145 | $284 | 32% | 945 | $281,282 |
| #7 | Milwaukee | 11.9% | $47,901 | $3,992 | $294 | 39% | 2,161 | $402,827 |
| #8 | Oshkosh | 11.8% | $40,374 | $3,364 | $283 | 40% | 440 | $341,970 |
| #9 | Eau Claire | 11.3% | $33,153 | $2,763 | $258 | 32% | 526 | $292,332 |
| #10 | Green Bay | 10.9% | $41,601 | $3,467 | $316 | 34% | 419 | $380,078 |
| #11 | Eagle River | 10.8% | $30,457 | $2,538 | $288 | 28% | 889 | $281,595 |
| #12 | Hayward | 10.8% | $34,867 | $2,906 | $317 | 30% | 524 | $324,145 |
| #13 | Madison | 10.6% | $46,294 | $3,858 | $275 | 40% | 491 | $438,673 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.