15 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Marquette is the top Michigan short-term rental market across Airbnb and Vrbo by gross yield, with 18.2% gross yield, $38,094 in average annual revenue, and 902 active listings.
Top gross yield
18.2%
Marquette
Median gross yield
13.7%
15 markets with yield data
Median annual revenue
$35.8K
Average listing revenue
Tracked markets
15
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
The Marquette short-term rental market offers a strong 15.6% gross yield and a solid average daily rate of $248. However, prospective real estate investors must navigate 861 active listings and a 34% occupancy rate to successfully capture the projected $31,757 in annual revenue for their properties.
Yield
18.2%
Revenue
$38.1K
Listings
902
#2
Saugatuck offers short-term rental investors an impressive average daily rate of $418, driving a strong annual revenue of $50,365. While the 14.4% gross yield is highly attractive, the low 32% occupancy rate across 1,433 active listings suggests that operators must prepare for significant seasonal fluctuations to maintain profitability.
Yield
17.7%
Revenue
$62.6K
Listings
1,487
#3
In Bessemer, short-term rental properties yield a solid 14.2% gross return, supported by a respectable average daily rate of $246. However, a low occupancy rate of 30% across 852 active listings indicates that investors must employ targeted marketing to capture consistent bookings and reach the $29,671 annual revenue potential.
Yield
16.5%
Revenue
$35.7K
Listings
872
#4
For investors targeting St Ignace, the market delivers a solid 13.8% gross yield and an annual revenue of $29,476. Despite these positive indicators, a low occupancy rate of 32% among the 573 active listings suggests that operators must carefully leverage the $257 average daily rate to maintain profitability throughout the year.
Yield
16.3%
Revenue
$35.8K
Listings
629
#5
The Alpena short-term rental market offers a 12.9% gross yield and a decent average daily rate of $232 for prospective investors. However, with 558 active listings and a low occupancy rate of 29%, buyers need to carefully manage operating costs to remain profitable while targeting the $24,079 average annual revenue.
Yield
15.7%
Revenue
$29.8K
Listings
568
#6
The Bay City short-term rental market provides a healthy 14.8% gross yield and an average daily rate of $226. Investors looking to capture the $28,222 in annual revenue must navigate 443 active listings and implement smart pricing strategies to maintain a steady 33% occupancy rate.
Yield
15.7%
Revenue
$30.4K
Listings
456
#7
In Grand Haven, Michigan, short-term rental properties generate $34,177 in annual revenue with a strong $297 average daily rate and a 12.0% gross yield. However, investors must contend with a low 31% occupancy rate and significant competition from 932 active listings in the area.
Yield
14.9%
Revenue
$42.9K
Listings
954
#8
In Traverse City, short-term rental investors can achieve a 10.9% gross yield and $35,909 in annual revenue. However, with 3,138 active listings competing for a 30% occupancy rate, hosts must leverage the high $309 ADR to offset periods of lower booking activity.
Yield
13.7%
Revenue
$46.1K
Listings
3,194
#9
Investing in the Lansing short-term rental market yields a solid 11.7% gross return and a steady average daily rate of $217. However, with 561 active listings competing for guests, operators must actively optimize their properties to overcome a 35% occupancy rate and secure the $28,104 annual revenue.
Yield
13.2%
Revenue
$32.4K
Listings
590
#10
Lexington offers short-term rental investors an 11.3% gross yield and a healthy average daily rate of $287 across its 216 active listings. However, a very low occupancy rate of 27% limits the average annual revenue to $28,819, requiring buyers to carefully analyze their acquisition costs.
Yield
12.8%
Revenue
$32.8K
Listings
217
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Marquette | 18.2% | $38,094 | $3,175 | $255 | 36% | 902 | $209,615 |
| #2 | Saugatuck | 17.7% | $62,560 | $5,213 | $415 | 37% | 1,487 | $354,303 |
| #3 | Bessemer | 16.5% | $35,656 | $2,971 | $245 | 36% | 872 | $216,705 |
| #4 | St Ignace | 16.3% | $35,766 | $2,981 | $261 | 35% | 629 | $219,883 |
| #5 | Alpena | 15.7% | $29,784 | $2,482 | $228 | 34% | 568 | $189,263 |
| #6 | Bay City | 15.7% | $30,423 | $2,535 | $217 | 35% | 456 | $193,591 |
| #7 | Grand Haven | 14.9% | $42,874 | $3,573 | $287 | 37% | 954 | $287,588 |
| #8 | Traverse City | 13.7% | $46,114 | $3,843 | $310 | 35% | 3,194 | $336,255 |
| #9 | Lansing | 13.2% | $32,430 | $2,703 | $203 | 40% | 590 | $244,861 |
| #10 | Lexington | 12.8% | $32,817 | $2,735 | $244 | 33% | 217 | $257,188 |
| #11 | Grand Rapids | 12.7% | $38,902 | $3,242 | $243 | 39% | 914 | $306,976 |
| #12 | Detroit | 12.2% | $34,139 | $2,845 | $189 | 43% | 2,077 | $279,044 |
| #13 | Ann Arbor | 12.0% | $49,028 | $4,086 | $289 | 42% | 654 | $409,174 |
| #14 | Charlevoix County | 11.4% | $44,706 | $3,725 | $354 | 32% | 1,639 | $393,757 |
| #15 | Flint | 11.3% | $31,236 | $2,603 | $215 | 38% | 265 | $275,301 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.