22 tracked markets

Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated October 7, 2026

Best Airbnb Markets in Croatia

Dubrovnik County is the top Croatia short-term rental market across Airbnb and Vrbo by annual revenue. Average-tier listings in Dubrovnik County earn $382,607 a year on average, with 46% occupancy at an average daily rate of $1,452. Dubrovnik County has 4,908 average active listings.

Top revenue market

Dubrovnik County

$382.6K

Median annual revenue

$169.6K

Average listing revenue

Median occupancy

33%

Adjusted occupancy

Tracked markets

22

Countrywide market coverage

Top 10 Croatia Airbnb and Vrbo Markets

Dubrovnik County short-term rental market

#1

Dubrovnik County

BNBCalc tracks Dubrovnik County as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$382.6K

Occupancy

46%

Average active listings

4,908

Split short-term rental market

#2

Split

BNBCalc tracks Split as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$257.5K

Occupancy

40%

Average active listings

7,906

Hvar short-term rental market

#3

Hvar

BNBCalc tracks Hvar as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$246.9K

Occupancy

35%

Average active listings

2,455

Pag short-term rental market

#4

Pag

BNBCalc tracks Pag as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$232.0K

Occupancy

29%

Average active listings

2,179

Sinj short-term rental market

#5

Sinj

BNBCalc tracks Sinj as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$227.1K

Occupancy

34%

Average active listings

300

Supetar short-term rental market

#6

Supetar

BNBCalc tracks Supetar as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$200.8K

Occupancy

30%

Average active listings

2,148

Makarska short-term rental market

#7

Makarska

BNBCalc tracks Makarska as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$185.3K

Occupancy

33%

Average active listings

3,040

Varaždin short-term rental market

#8

Varaždin

BNBCalc tracks Varaždin as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$183.3K

Occupancy

37%

Average active listings

357

Rijeka short-term rental market

#9

Rijeka

BNBCalc tracks Rijeka as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$181.7K

Occupancy

36%

Average active listings

2,195

Zadar short-term rental market

#10

Zadar

BNBCalc tracks Zadar as a Croatia short-term rental market with Airbnb, Vrbo, and broader rental performance context.

Revenue

$179.0K

Occupancy

34%

Average active listings

7,708

All Croatia Short-Term Rental Markets

Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.

Average active listings is the average number of Airbnb and Vrbo listings active in a market each month over the last 12 months, the same figure you'll see on that market's page. Annual revenue is total market revenue over the last 12 months divided by that average, and it already includes cleaning fees.

RankMarketAnnual revenueMonthly revenueADROccupancyAverage active listings
#1Dubrovnik County$382,607$31,884$1,45246%4,908
#2Split$257,468$21,456$1,26940%7,906
#3Hvar$246,927$20,577$1,45235%2,455
#4Pag$231,985$19,332$1,42129%2,179
#5Sinj$227,070$18,923$1,88334%300
#6Supetar$200,785$16,732$1,73730%2,148
#7Makarska$185,345$15,445$1,35733%3,040
#8Varaždin$183,291$15,274$1,32037%357
#9Rijeka$181,677$15,140$1,08136%2,195
#10Zadar$178,994$14,916$1,14134%7,708
#11Krk$171,116$14,260$1,17934%3,159
#12Medulin$168,146$14,012$1,25534%11,888
#13Delnice$166,981$13,915$1,36833%333
#14Vinisce$166,621$13,885$1,29232%8,624
#15Novigrad$157,901$13,158$1,23232%3,295
#16Korčula$154,564$12,880$1,22633%1,962
#17Zagreb$134,938$11,245$71946%2,120
#18Ugljan$128,018$10,668$1,11329%944
#19Gospić$126,306$10,526$1,06131%1,072
#20Crikvenica$120,880$10,073$1,09127%2,126
#21Osijek$113,723$9,477$69540%396
#22Rab$89,038$7,420$89927%1,544

How We Rank Non-US Markets

Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.

Frequently Asked Questions About Croatia Airbnb and Vrbo Markets