
#1
22 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated October 7, 2026
Dubrovnik County is the top Croatia short-term rental market across Airbnb and Vrbo by annual revenue. Average-tier listings in Dubrovnik County earn $382,607 a year on average, with 46% occupancy at an average daily rate of $1,452. Dubrovnik County has 4,908 average active listings.
Top revenue market
Dubrovnik County
$382.6K
Median annual revenue
$169.6K
Average listing revenue
Median occupancy
33%
Adjusted occupancy
Tracked markets
22
Countrywide market coverage

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Every market below links to its full BNBCalc market page. Non-US country rankings use annual revenue first because gross yield requires property value metadata that is currently US-only.
Average active listings is the average number of Airbnb and Vrbo listings active in a market each month over the last 12 months, the same figure you'll see on that market's page. Annual revenue is total market revenue over the last 12 months divided by that average, and it already includes cleaning fees.
| Rank | Market | Annual revenue | Monthly revenue | ADR | Occupancy | Average active listings |
|---|---|---|---|---|---|---|
| #1 | Dubrovnik County | $382,607 | $31,884 | $1,452 | 46% | 4,908 |
| #2 | Split | $257,468 | $21,456 | $1,269 | 40% | 7,906 |
| #3 | Hvar | $246,927 | $20,577 | $1,452 | 35% | 2,455 |
| #4 | Pag | $231,985 | $19,332 | $1,421 | 29% | 2,179 |
| #5 | Sinj | $227,070 | $18,923 | $1,883 | 34% | 300 |
| #6 | Supetar | $200,785 | $16,732 | $1,737 | 30% | 2,148 |
| #7 | Makarska | $185,345 | $15,445 | $1,357 | 33% | 3,040 |
| #8 | Varaždin | $183,291 | $15,274 | $1,320 | 37% | 357 |
| #9 | Rijeka | $181,677 | $15,140 | $1,081 | 36% | 2,195 |
| #10 | Zadar | $178,994 | $14,916 | $1,141 | 34% | 7,708 |
| #11 | Krk | $171,116 | $14,260 | $1,179 | 34% | 3,159 |
| #12 | Medulin | $168,146 | $14,012 | $1,255 | 34% | 11,888 |
| #13 | Delnice | $166,981 | $13,915 | $1,368 | 33% | 333 |
| #14 | Vinisce | $166,621 | $13,885 | $1,292 | 32% | 8,624 |
| #15 | Novigrad | $157,901 | $13,158 | $1,232 | 32% | 3,295 |
| #16 | Korčula | $154,564 | $12,880 | $1,226 | 33% | 1,962 |
| #17 | Zagreb | $134,938 | $11,245 | $719 | 46% | 2,120 |
| #18 | Ugljan | $128,018 | $10,668 | $1,113 | 29% | 944 |
| #19 | Gospić | $126,306 | $10,526 | $1,061 | 31% | 1,072 |
| #20 | Crikvenica | $120,880 | $10,073 | $1,091 | 27% | 2,126 |
| #21 | Osijek | $113,723 | $9,477 | $695 | 40% | 396 |
| #22 | Rab | $89,038 | $7,420 | $899 | 27% | 1,544 |
Outside the US, BNBCalc ranks country market pages by average annual revenue until property-value coverage is available for international gross yield. Annual revenue is useful for identifying demand and pricing power, but investors should still review acquisition cost, taxes, seasonality, regulations, and operating expenses before comparing returns.