Split

As of May 2026, Split, Trogir, Omiš have 7,927 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Split generates kn146K per year. High-performing properties earn kn480K/year, while low-performing properties earn kn65K/year. The massive revenue spread suggests that market rewards are heavily concentrated, as the 33% revenue decline indicates that standard listings struggle to maintain profitability amidst shifting demand.

Airbnb and VRBO can be profitable in Split. Average annual revenue is kn146K with 32% occupancy. High-performing properties earn up to kn480K/year. With supply contracting by 12%, the disparity between top earners and the average reflects a market where aggressive revenue capture is increasingly difficult for the typical operator.

The average occupancy rate for Airbnbs and VRBOs in Split is 32%. This occupancy level, combined with an average nightly rate of kn1K, results in a RevPAR (revenue per available room) of kn220 per day.

4+ bedroom properties demonstrate the strongest performance in Split, with annual revenue of kn357K. These properties balance operating costs and rental demand most effectively in the Split market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Split area. Split: Moderate. Registration mandatory, sojourn tax payment required. Tourist board monitors listings actively, fines issued for non-compliance. Trogir: Moderate. Registration and categorization required, sojourn tax collection. Enforcement present but less intensive than Split. Omiš: Lenient. Registration required but enforcement lighter. Many operate informally, oversight less systematic than larger coastal cities. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Split Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 33%. This indicates balanced supply-demand dynamics. This contraction suggests that the market is shedding excess capacity while remaining revenue-constrained, preventing a clear recovery in per-listing profitability.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 33% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-February) when gaining traction is harder.

The most common amenities in Split listings include: Air Conditioning (99%), Kitchen (90%), Tv (87%), Washing Machine (75%), Heating (72%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 186% more (kn581K/year vs kn203K/year).

Monthly estimated revenue per listing in Split over the last 12 months: May: kn8K, June: kn12K, July: kn17K, August: kn16K, September: kn9K, October: kn5K, November: kn1K, December: kn2K, January: kn870, February: kn730, March: kn2K, April: kn6K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Split is kn1K, up 4% year-over-year. By property size: 1-bedroom properties average kn796/night, 2-bedroom properties average kn1K/night, 3-bedroom properties average kn2K/night, 4+ bedroom properties average kn4K/night. Rates peak in July and are lowest in February.

Guests in Split book an average of 31 days in advance, down 34% from last year. By property size: 1-bedroom: 28 days, 2-bedroom: 32 days, 3-bedroom: 36 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Split Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 33%, occupancy fell 9%, average nightly rates increased 4%, and lead time decreased 34%. These metrics reveal a volatile landscape where shorter booking windows and lower utilization are pressuring margins despite higher asking prices.

In Split, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday.