Varaždin
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Overview
Annual Rev
kn184.8k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
kn1,325
12 mo avg
↑16%
from prior 12 mo
Lead time
30 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
kn362
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Varaždin market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +kn 330,538 | — | — |
| Pool | 🔒 7• (••%) | 🔒 +kn 3••••• (+•••%) | 🔒 kn 4••••• | 🔒 kn 1••••• |
| EV Charger | 🔒 1• (•%) | 🔒 +kn 3••••• (+•••%) | 🔒 kn 5••••• | 🔒 kn 2••••• |
| Sauna | 🔒 7• (••%) | 🔒 +kn 2••••• (+•••%) | 🔒 kn 4••••• | 🔒 kn 1••••• |
| Lake Access | 🔒 7 (•%) | 🔒 +kn 2••••• (+•••%) | 🔒 kn 5••••• | 🔒 kn 2••••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +kn 2••••• (+•••%) | 🔒 kn 3••••• | 🔒 kn 1••••• |
| Air conditioning | 🔒 1•• (••%) | 🔒 +kn 1••••• (+•••%) | 🔒 kn 2••••• | 🔒 kn 1••••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +kn 9•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Bicycles | 🔒 1• (•%) | 🔒 +kn 8•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Washing Machine | 🔒 1•• (••%) | 🔒 +kn 7•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
| Heating | 🔒 1•• (••%) | 🔒 +kn 6•••• (+••%) | 🔒 kn 3••••• | 🔒 kn 2••••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (6.5 nights)
3 bedrooms (6.2 nights)
2 bedrooms (5.5 nights)
1 bedroom (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (HRK 133)
3 bedrooms (HRK 24)
2 bedrooms (HRK 19)
1 bedroom (HRK 17)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Over the 12 months ending August 2026, the Varaždin market averaged 354 active Airbnb and VRBO listings, up 10% from a year earlier and up 34% over two years.
An average Varaždin listing earns kn127K/year. High-performing listings earn kn271K, while low-performing listings earn kn75K.
Average occupancy in Varaždin is 30%, producing RevPAR of kn259 per available night.
4+ bedroom listings generate the highest average annual revenue in Varaždin, at kn195K.
Rules vary across Varaždin. Varaždin: Moderate. Registration with tax authority required, tourist board notification, safety standards. Moderate enforcement through inspections. Čakovec: Moderate. Registration mandatory, categorization certificate needed, tax compliance required. Standard enforcement via periodic checks. Koprivnica: Moderate. Registration with Ministry of Tourism, local permits, categorization standards. Moderate enforcement through complaint-based inspections. Verify requirements for the property's jurisdiction.
The Varaždin Airbnb and VRBO market is becoming more competitive. Supply has grown 10% year-over-year, while RevPAR has decreased 27%, suggesting supply is outpacing demand.
RevPAR is highest in August and July; it is lowest in February and March.
The most common amenities are TV (99%), Parking (95%), Air Conditioning (93%). The strongest positive revenue associations are Pool (+112%), Bbq (+105%), Sauna (+85%).
Average daily rate in Varaždin is kn1K, down 21% year-over-year. Rates peak in July and are lowest in March.
Guests in Varaždin book an average of 29 days in advance, down 12% from last year. Booking windows range from 24 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.