Zagreb

As of May 2026, Zagreb has 2,125 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Zagreb generates kn109K per year. High-performing properties earn kn207K/year, while low-performing properties earn kn46K/year. This wide revenue spread highlights a significant performance gap, suggesting that market returns are highly sensitive to property positioning rather than just broad market trends.

Airbnb and VRBO can be profitable in Zagreb. Average annual revenue is kn109K with 40% occupancy. High-performing properties earn up to kn207K/year. The 40% occupancy rate reflects a competitive environment where top earners likely capture a disproportionate share of the limited demand.

The average occupancy rate for Airbnbs and VRBOs in Zagreb is 40%. This occupancy level, combined with an average nightly rate of kn718, results in a RevPAR (revenue per available room) of kn207 per day.

3-bedroom properties demonstrate the strongest performance in Zagreb, with annual revenue of kn178K. These properties balance operating costs and rental demand most effectively in the Zagreb market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Zagreb area. Zagreb: Moderate. Registration with tourist board and tax authority required, tourist tax collection mandatory. No owner-occupancy rules or rental caps. Enforcement increasing with tax inspections and neighbor complaints, though many hosts still operate informally. Penalties exist but inconsistently applied. Growing professionalization of market. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Zagreb Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 16%. This indicates balanced supply-demand dynamics as the contraction in supply aligns with broader revenue shifts, suggesting the market is adjusting to lower overall volume.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-February) when gaining traction is harder.

The most common amenities in Zagreb listings include: Kitchen (96%), Air Conditioning (96%), Tv (94%), Heating (89%), Washing Machine (70%). Amenities that boost revenue the most include Washing Machine, Air Conditioning, Pets Allowed, with Washing Machine properties earning approximately 19% more (kn143K/year vs kn120K/year).

Monthly estimated revenue per listing in Zagreb over the last 12 months: May: kn6K, June: kn6K, July: kn6K, August: kn6K, September: kn7K, October: kn7K, November: kn6K, December: kn10K, January: kn5K, February: kn4K, March: kn5K, April: kn7K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Zagreb is kn718, up 9% year-over-year. By property size: 1-bedroom properties average kn627/night, 2-bedroom properties average kn890/night, 3-bedroom properties average kn1K/night, 4+ bedroom properties average kn2K/night. Rates peak in December and are lowest in February.

Guests in Zagreb book an average of 26 days in advance, down 25% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 29 days, 3-bedroom: 36 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Zagreb Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 16%, occupancy fell 11%, average nightly rates increased 9%, and lead time decreased 25%. These metrics reveal an increasingly reactive market where shorter booking windows and higher rates suggest travelers are becoming more opportunistic.

In Zagreb, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 35% higher occupancy than weekdays.